Sleekplan
Sleekplan is making the public feedback board safe to run with real customers on it
Comparison · Support
Formbricks vs Frill
A side-by-side editorial comparison of Formbricks and Frill — release velocity, themes, recent moves, and the top alternatives to consider.
Formbricks vs Frill: at a glance
What is Formbricks?
Formbricks spends a whole RC train on making enterprise SSO stop breaking.
The 5.4 branch is deep in RC hardening and the subject is authentication. Three release candidates landed on 28 August, each a cumulative restatement of the last: Microsoft multi-tenant authorities failing on both native SSO and generic OIDC, local auth factors surviving an SSO recovery, OAuth state rejections no longer paging on-call, and MCP OAuth resource seeding made recoverable. The one piece of new capability is observability — every SSO callback outcome is now recorded.
What is Frill?
Frill is turning its feedback board from a destination into something machines read on demand.
The MCP server is the centrepiece: ten tools, one API key, no configuration, callable from Claude, ChatGPT, Cursor or Intercom Fin, and included on every plan rather than gated. The Chrome extension follows the same instinct from the capture side — grab an idea wherever you spot it, and collapse a long help desk thread into a clean idea with an AI summary in one click. Behind both sits the June groundwork: a public npm SDK, multiple API keys, webhook handling, and MCP in public beta.
Formbricks vs Frill: editorial side-by-side
Formbricks
5.0SUPPORT
Formbricks spends a whole RC train on making enterprise SSO stop breaking.
◆ Current state
The 5.4 branch is deep in RC hardening and the subject is authentication. Three release candidates landed on 28 August, each a cumulative restatement of the last: Microsoft multi-tenant authorities failing on both native SSO and generic OIDC, local auth factors surviving an SSO recovery, OAuth state rejections no longer paging on-call, and MCP OAuth resource seeding made recoverable. The one piece of new capability is observability — every SSO callback outcome is now recorded.
◆ Where it's heading
The substance of 5.4 shipped in 5.4.0-rc.1 — metered workflow runs, Hub feedback filters, the unify-feedback surface — and everything since is the cost of that release meeting real identity providers. Nearly all of it is backported by a single engineer, which suggests a branch being nursed to a final rather than a team still building. Notably the MCP OAuth path is now being maintained alongside human SSO, so agent access is carrying the same auth burden as user access.
◆ Prediction
The pattern points at a 5.4.1 final once the multi-tenant fixes stop arriving, with the new SSO callback telemetry the most likely source of the next round of fixes. Substantive product work should resume on the Hub and the metered workflow_runs price rather than on this branch.
Frill
6.3SUPPORT
Frill is turning its feedback board from a destination into something machines read on demand.
◆ Current state
The MCP server is the centrepiece: ten tools, one API key, no configuration, callable from Claude, ChatGPT, Cursor or Intercom Fin, and included on every plan rather than gated. The Chrome extension follows the same instinct from the capture side — grab an idea wherever you spot it, and collapse a long help desk thread into a clean idea with an AI summary in one click. Behind both sits the June groundwork: a public npm SDK, multiple API keys, webhook handling, and MCP in public beta.
◆ Where it's heading
Frill is systematically removing the requirement to be in Frill. Capture moves to wherever the conversation already happens; retrieval moves to whatever assistant the team already uses. That reframes the product as the feedback store rather than the feedback interface, and the pricing decision reinforces it — putting MCP on every plan optimises for the corpus being queried, not for upsell. The earlier enterprise work (EU hosting, EntraID SSO, CSP) is what makes that store trustworthy enough to hold the data.
◆ Prediction
Expect write paths to follow the read paths — an assistant that can already ask what users want will next be expected to file, merge and status ideas — and expect more capture surfaces beyond the browser extension.
Alternatives to Formbricks and Frill
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Formbricks or Frill.
ManageEngine ServiceDesk Plus
ServiceDesk Plus moved upstream of the ticket, then spent the week tidying the sidebar
Chatway
Chatway's bot learned to read the store; now the store can listen back
ManageEngine ServiceDesk Plus Cloud
ManageEngine's cloud service desk drips small fixes; its AI arrives data center by data center
Desk365
Asset management is the real build; the feed is mostly an interview series.
Hatz AI
Hatz pulls its training platform off TalentLMS and runs it inside the tenant.
See all Formbricks alternatives → · See all Frill alternatives →
Recent activity from Formbricks and Frill
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 5d agoFormbricks5.4.1 closes the Microsoft multi-tenant SSO gaps
- 5d agoFormbricksIntermediate 5.4.1 candidate, superseded the same day
- 5d agoFormbricksSingle-fix 5.4.1 candidate, superseded the same day
- 6d agoFormbricksSSO recovery and OAuth state rejection fixed on 5.4
- 7d agoFormbricksSSO loop, Valkey image and survey placeholder fixed on 5.4
- 12d agoFormbricks5.4 opens with metered workflow runs and Hub feedback filters
- 20d agoFrillFrill Chrome Extension is here!
- 1mo agoFrillIntroducing the new Frill MCP! ⚡
- 1mo agoFrillPublic npm SDK, Chrome extension, and MCP beta
- 4mo agoFrillBoost Until scheduling and announcement preview controls
- 9mo agoFrillEU hosting region, Cloudflare domains, richer idea API
- 1y agoFrillEntraID SSO, nine default languages, CSP hardening
Frequently asked questions
What is the difference between Formbricks and Frill?
They serve adjacent needs but don't currently overlap on shipped themes. Frill is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Formbricks better than Frill?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Frill is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
What are the best alternatives to Formbricks?
Top Formbricks alternatives in Support are ranked by recent ship velocity. Browse the "Formbricks alternatives" section above for the current picks, or visit /alternatives/formbricks for the full list with editorial commentary on each.
What are the best alternatives to Frill?
Top Frill alternatives in Support are ranked by recent ship velocity. Browse the "Frill alternatives" section above for the current picks, or visit /alternatives/frill for the full list with editorial commentary on each.