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Frill

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Velocity0.0

Customer feedback platform combining feedback boards, product roadmaps, and changelog announcements.

frill.co ↗

A customer-feedback and roadmap tool hardening steadily for enterprise buyers.

customer feedbackproduct roadmapssoenterpriseeu hostingannouncements
◆Current state
Frill is a customer-feedback, roadmap, and changelog platform shipping monthly release notes. The past year skews toward enterprise readiness — Okta and Microsoft Entra SSO, EU data residency, CSP security, and an expanded Ideas/Comments API — layered on top of its core boards, surveys, and boosted announcements. Development is broad and steady rather than concentrated on any single bet.
◆Where it's heading
The product is climbing upmarket: data-residency options, enterprise SSO, and API depth are the throughline, while the feedback surface itself widens with surveys, polls, and configurable announcements. Nothing in the recent cadence signals a category shift — this is a maturing tool filling gaps competitors already cover. The pace is consistent but incremental.
◆Prediction
Expect further enterprise hardening — deeper SSO, compliance, and API/webhook coverage — plus continued small additions to widgets and announcements rather than a new product line.

◆Recent moves

  1. 2mo ago

    Boost Until scheduling and customizable announcement previews

    Incremental additions to boosted announcements — a 'Boost Until' schedule and customizable preview title and blurb — plus widget fixes and continued EU-server work.

  2. 8mo ago

    EU hosting for Enterprise and a richer Ideas/Comments API

    One of the meatier recent releases: EU hosting for Enterprise clients, an expanded Ideas/Comments API with markdown and attachments, Cloudflare custom domains, and Okta/Entra SSO improvements — squarely the enterprise-hardening arc.

  3. 10mo ago

    Microsoft Entra SSO, more languages, CSP hardening

    Enterprise and localization work — Microsoft EntraID SSO, added default languages, CSP security, and announcement management options like clone and pin.

  4. 1y ago

    Subscribe to Updates

    Adds one-click email subscriptions to announcements, closing a communication gap so published updates reach users automatically.

  5. 1y ago

    Just Launched: Idea Polls

    Introduces Idea Polls, letting teams gather structured votes across board ideas — an extension of the feedback-collection surface.

  6. 1y ago

    Hide dates and SSO Improvements

    Minor settings additions — hiding idea dates, easier teammate SSO signup, and a custom logout redirect — bundled with small bug fixes.