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Comparison · Support
Formbricks vs Hatz AI
A side-by-side editorial comparison of Formbricks and Hatz AI — release velocity, themes, recent moves, and the top alternatives to consider.
Formbricks vs Hatz AI: at a glance
| Feature | Formbricks | Hatz AI |
|---|---|---|
| Sector | Support | Support |
| Velocity score | 5.0 | 6.3 |
| Sparks · 30d | 0 | 1 |
| Top themes | open-source, sso, mcp, self-hosting | msp, ai-platform, phone-agents, shadow-ai |
| Last editorial update | 4d ago | 3d ago |
| Website | Visit → | — |
What is Formbricks?
Formbricks stabilizes 5.4 with SSO hardening across Microsoft multi-tenant and Redis resilience.
Formbricks is in pre-release stabilization for 5.4, with a dense stream of release candidates concentrated on SSO authentication hardening and Redis connection reliability. The 5.4.0 baseline introduced substantive capabilities — MCP OAuth tooling, dashboard-level date filters, scalable background embedding pools, PostHog AI observability — but the last week of rc iterations has been operational rather than functional.
What is Hatz AI?
Hatz AI launched Activate for MSP AI deployments and made phone agents self-service in back-to-back releases
Hatz AI is shipping at a high rate across three threads: model additions (Claude Fable 5.1, Gemini 3.8 Flash, GLM 5.3, DeepSeek variants), phone agent capabilities (pause/duplicate/reassign/silence controls/live look-ups), and MSP-specific tooling (Hatz Activate for Shadow AI scanning and AI rollouts, Hatz Learn moved in-house, PSA sync improvements). The product is positioning as the AI-as-a-service layer for MSPs managing client AI adoption.
Formbricks vs Hatz AI: editorial side-by-side
Formbricks
5.0SUPPORT
Formbricks stabilizes 5.4 with SSO hardening across Microsoft multi-tenant and Redis resilience.
◆ Current state
Formbricks is in pre-release stabilization for 5.4, with a dense stream of release candidates concentrated on SSO authentication hardening and Redis connection reliability. The 5.4.0 baseline introduced substantive capabilities — MCP OAuth tooling, dashboard-level date filters, scalable background embedding pools, PostHog AI observability — but the last week of rc iterations has been operational rather than functional.
◆ Where it's heading
Two parallel arcs define Formbricks' direction: structural enterprise-readiness (SSO hardening across multiple identity providers, self-hosting observability, MCP integration) and expansion of the feedback data layer (Hub aggregation, embedding pools, feedback record filters). Whether the MCP tooling develops into a first-class product surface or stays as a developer integration path will define whether Formbricks grows meaningfully beyond survey-tool positioning.
◆ Prediction
The 5.4 stable release is close. The next cycle will likely surface the MCP tooling as a highlighted capability or push further on Hub feedback aggregation — the infrastructure for both is in place.
Hatz AI
6.3SUPPORT
Hatz AI launched Activate for MSP AI deployments and made phone agents self-service in back-to-back releases
◆ Current state
Hatz AI is shipping at a high rate across three threads: model additions (Claude Fable 5.1, Gemini 3.8 Flash, GLM 5.3, DeepSeek variants), phone agent capabilities (pause/duplicate/reassign/silence controls/live look-ups), and MSP-specific tooling (Hatz Activate for Shadow AI scanning and AI rollouts, Hatz Learn moved in-house, PSA sync improvements). The product is positioning as the AI-as-a-service layer for MSPs managing client AI adoption.
◆ Where it's heading
Hatz Activate is the strategic move: a Shadow AI scanning and customer activation workflow built into the admin dashboard turns Hatz from an AI chat platform into a managed AI deployment product for MSPs. Phone agents are becoming a first-class product with their own life cycle — self-service requests, drafts, silence controls, per-minute billing — suggesting Hatz is building toward a full voice AI service layer for MSP clients.
◆ Prediction
Phone agent features will reach parity with the core chat/workflow surface within two or three releases — approval workflows, templates, and call analytics are the remaining gaps — while Activate will get deeper PSA integrations as MSPs begin using it for active client management rather than just prospecting.
Alternatives to Formbricks and Hatz AI
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Formbricks or Hatz AI.
Kapture CX
Kapture CX publishes thought leadership on Voice AI pricing and AI orchestration gaps in India's CX market
LiveAgent
LiveAgent adds Gemini and Anthropic AI providers, voice transcription, and begins a Svelte 5 rewrite
ManageEngine ServiceDesk Plus Cloud
ManageEngine SDP Cloud ticks along with Slack UX improvements and routine bug fix releases.
ManageEngine ServiceDesk Plus
ManageEngine adds an Alerts module to bridge IT monitoring and ITSM in a unified workflow
Twilio
Twilio migrates Functions platform, expands WhatsApp bulk messaging, tightens fraud prevention
See all Formbricks alternatives → · See all Hatz AI alternatives →
Recent activity from Formbricks and Hatz AI
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 4d agoHatz AIHatz Learn Resources, Claude Fable 5.1, GLM 5.3, Gemini 3.8 Flash, Activate Shadow AI and PSA Sync Improvements
- 5d agoFormbricks5.4.2 pre-release: Redis reliability backports
- 10d agoFormbricks5.4.1 pre-release: SSO hardening for Microsoft and OIDC
- 11d agoFormbricks5.4.1 pre-release (intermediate): partial SSO fixes
- 11d agoFormbricks5.4.1 pre-release: Microsoft multi-tenant SSO fix
- 11d agoHatz AIHatz AI: Phone agents become self-service for tenants; Hatz Learn moves in-house ⚡
- 12d agoFormbricks5.4.1 pre-release: initial SSO backports
- 13d agoFormbricks5.4.0 pre-release: Google sign-in loop fix and Valkey image
- 18d agoHatz AIShared Integration Credentials, Gemini 3.7 Flash, DeepSeek V4 Pro 0813, Phone Agent Tools and Approved Callers
- 25d agoHatz AIAttachment-Only Messages, Tenant Renaming, Invoices Over the API, Phone Agent Drafts and Silence Controls
- 1mo agoHatz AIDeepSeek V4 Flash 0731, Self-Reporting Credit Usage, Phone Agent Pause/Reassign/Duplicate, Artifact Presentation Mode, Auto-Tool Selection Notice
- 1mo agoHatz AIHatz Activate: MSP AI deployment command center with Shadow AI scanning and PSA sync ⚡
Frequently asked questions
What is the difference between Formbricks and Hatz AI?
They serve adjacent needs but don't currently overlap on shipped themes. Hatz AI is currently shipping more aggressively (velocity 6.3 vs 5.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Formbricks better than Hatz AI?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Hatz AI is currently shipping more aggressively (velocity 6.3 vs 5.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
What are the best alternatives to Formbricks?
Top Formbricks alternatives in Support are ranked by recent ship velocity. Browse the "Formbricks alternatives" section above for the current picks, or visit /alternatives/formbricks for the full list with editorial commentary on each.
What are the best alternatives to Hatz AI?
Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.