Formbricks
Formbricks 6.0 RC cycle reveals commercial hardening: lower self-hosted cap, MCP OAuth, and Act as Beta
A side-by-side editorial comparison of Hatz AI and Richpanel — release velocity, themes, recent moves, and the top alternatives to consider.
| Feature | Hatz AI | Richpanel |
|---|---|---|
| Sector | Support | Support |
| Velocity score | 6.3 | 5.0 |
| Sparks · 30d | 1 | 0 |
| Top themes | msp, ai-platform, phone-agents, shadow-ai | integrations, voice channel, ai agent context, call summaries |
| Last editorial update | 11d ago | 1mo ago |
| Website | — | — |
Hatz AI launched Activate for MSP AI deployments and made phone agents self-service in back-to-back releases
Hatz AI is shipping at a high rate across three threads: model additions (Claude Fable 5.1, Gemini 3.8 Flash, GLM 5.3, DeepSeek variants), phone agent capabilities (pause/duplicate/reassign/silence controls/live look-ups), and MSP-specific tooling (Hatz Activate for Shadow AI scanning and AI rollouts, Hatz Learn moved in-house, PSA sync improvements). The product is positioning as the AI-as-a-service layer for MSPs managing client AI adoption.
A third phone provider lands, and voice keeps arriving pre-summarized rather than as audio.
Telebroad joins RingCentral and Consio as a connectable phone and SMS channel, with call recording, an AI transcript, and a summary attached to every call and SMS threading into the same ticket. It follows the Medusa.js headless-commerce connector and the Onward, Rivo, and Klaviyo integrations before it — the same sidebar contract applied to one more source each time.
Hatz AI is shipping at a high rate across three threads: model additions (Claude Fable 5.1, Gemini 3.8 Flash, GLM 5.3, DeepSeek variants), phone agent capabilities (pause/duplicate/reassign/silence controls/live look-ups), and MSP-specific tooling (Hatz Activate for Shadow AI scanning and AI rollouts, Hatz Learn moved in-house, PSA sync improvements). The product is positioning as the AI-as-a-service layer for MSPs managing client AI adoption.
Hatz Activate is the strategic move: a Shadow AI scanning and customer activation workflow built into the admin dashboard turns Hatz from an AI chat platform into a managed AI deployment product for MSPs. Phone agents are becoming a first-class product with their own life cycle — self-service requests, drafts, silence controls, per-minute billing — suggesting Hatz is building toward a full voice AI service layer for MSP clients.
Phone agent features will reach parity with the core chat/workflow surface within two or three releases — approval workflows, templates, and call analytics are the remaining gaps — while Activate will get deeper PSA integrations as MSPs begin using it for active client management rather than just prospecting.
Telebroad joins RingCentral and Consio as a connectable phone and SMS channel, with call recording, an AI transcript, and a summary attached to every call and SMS threading into the same ticket. It follows the Medusa.js headless-commerce connector and the Onward, Rivo, and Klaviyo integrations before it — the same sidebar contract applied to one more source each time.
Richpanel is building a support inbox whose value is the context already sitting next to the conversation, and voice is being normalized into that model rather than treated as a separate medium: agents read a summary instead of replaying a recording. The integration cadence is steady and the shape never varies, which makes breadth the strategy — every new provider is another set of merchants who can adopt without changing their stack.
Expect further phone and commerce providers on the same template, since nothing in these releases suggests a change in what the sidebar or the AI agent does with the context once it arrives.
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Hatz AI or Richpanel.
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Freshchat keeps product moves off the public record — changelog offers nothing to track.
Freshdesk's changelog feed contains only marketing copy — no substantive release data available.
TeamViewer's scraped feed contains only community marketing fragments—no actual release data.
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See all Hatz AI alternatives → · See all Richpanel alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Hatz AI is currently shipping more aggressively (velocity 6.3 vs 5.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Hatz AI is currently shipping more aggressively (velocity 6.3 vs 5.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.
Top Richpanel alternatives in Support are ranked by recent ship velocity. Browse the "Richpanel alternatives" section above for the current picks, or visit /alternatives/richpanel for the full list with editorial commentary on each.