Formbricks
Formbricks hardens its 6.1 release candidate as agents get API and MCP access to responses.
A side-by-side editorial comparison of Hatz AI and Xurrent — release velocity, themes, recent moves, and the top alternatives to consider.
| Feature | Hatz AI | Xurrent |
|---|---|---|
| Sector | Support | Support |
| Velocity score | 6.3 | 6.3 |
| Sparks · 30d | 0 | 1 |
| Top themes | msp, ai-platform, phone-agents, shadow-ai | itsm, ai-agents, agent-governance, problem-management |
| Last editorial update | 1mo ago | 1d ago |
| Website | — | Visit → |
Hatz AI launched Activate for MSP AI deployments and made phone agents self-service in back-to-back releases
Hatz AI is shipping at a high rate across three threads: model additions (Claude Fable 5.1, Gemini 3.8 Flash, GLM 5.3, DeepSeek variants), phone agent capabilities (pause/duplicate/reassign/silence controls/live look-ups), and MSP-specific tooling (Hatz Activate for Shadow AI scanning and AI rollouts, Hatz Learn moved in-house, PSA sync improvements). The product is positioning as the AI-as-a-service layer for MSPs managing client AI adoption.
Xurrent lets staff approve tasks inside Sera AI chat as October's update keeps growing.
Xurrent ITSM ships monthly update documents that grow week by week. September delivered six specialized Sera AI Agents plus Jamf CMDB and native ClickUp integrations. The October document now spans agent controls (scoping in Agent Designer, an Agent Actions inbox), core ITSM work (problem tasks, closing linked requests from a problem's resolution, team mentions) and, in its latest revision, approving and rejecting tasks in Sera chat, time entry privacy for directory accounts and a browsable knowledge library in Self Service.
Hatz AI is shipping at a high rate across three threads: model additions (Claude Fable 5.1, Gemini 3.8 Flash, GLM 5.3, DeepSeek variants), phone agent capabilities (pause/duplicate/reassign/silence controls/live look-ups), and MSP-specific tooling (Hatz Activate for Shadow AI scanning and AI rollouts, Hatz Learn moved in-house, PSA sync improvements). The product is positioning as the AI-as-a-service layer for MSPs managing client AI adoption.
Hatz Activate is the strategic move: a Shadow AI scanning and customer activation workflow built into the admin dashboard turns Hatz from an AI chat platform into a managed AI deployment product for MSPs. Phone agents are becoming a first-class product with their own life cycle — self-service requests, drafts, silence controls, per-minute billing — suggesting Hatz is building toward a full voice AI service layer for MSP clients.
Phone agent features will reach parity with the core chat/workflow surface within two or three releases — approval workflows, templates, and call analytics are the remaining gaps — while Activate will get deeper PSA integrations as MSPs begin using it for active client management rather than just prospecting.
Xurrent ITSM ships monthly update documents that grow week by week. September delivered six specialized Sera AI Agents plus Jamf CMDB and native ClickUp integrations. The October document now spans agent controls (scoping in Agent Designer, an Agent Actions inbox), core ITSM work (problem tasks, closing linked requests from a problem's resolution, team mentions) and, in its latest revision, approving and rejecting tasks in Sera chat, time entry privacy for directory accounts and a browsable knowledge library in Self Service.
Sera is moving from a single assistant to a managed multi-agent system, and now into a place where routine decisions get made: approvals happen in the chat rather than in the record. Problem management and inbox workflows keep deepening alongside, and each month adds an iPaaS connector, which positions Xurrent as an ITSM coordination layer.
Expect further October revisions to add more actions that can be completed from Sera chat, beyond approvals; the entries don't show which ones.
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Hatz AI or Xurrent.
Formbricks hardens its 6.1 release candidate as agents get API and MCP access to responses.
Twilio Cohorts puts audience segmentation and bulk sends inside the messaging platform.
Live Helper Chat pairs finer operator-status controls with a second straight security pass.
DoneDone lets one email connection feed many Mailboxes, routed by filter priority.
LiveAgent spends a week fixing chats stuck after the bot hands off.
Service Fusion keeps publishing buyer guides instead of release notes.
See all Hatz AI alternatives → · See all Xurrent alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Hatz AI and Xurrent are shipping at a similar cadence (velocity 6.3 vs 6.3, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Hatz AI and Xurrent are shipping at a similar cadence (velocity 6.3 vs 6.3, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.
Top Xurrent alternatives in Support are ranked by recent ship velocity. Browse the "Xurrent alternatives" section above for the current picks, or visit /alternatives/xurrent for the full list with editorial commentary on each.