Formbricks
Formbricks 6.0 RC cycle reveals commercial hardening: lower self-hosted cap, MCP OAuth, and Act as Beta
A side-by-side editorial comparison of Hatz AI and ManageEngine ServiceDesk Plus Cloud — release velocity, themes, recent moves, and the top alternatives to consider.
| Feature | Hatz AI | ManageEngine ServiceDesk Plus Cloud |
|---|---|---|
| Sector | Support | Support |
| Velocity score | 6.3 | 5.0 |
| Sparks · 30d | 1 | 0 |
| Top themes | msp, ai-platform, phone-agents, shadow-ai | itsm, it-service-management, helpdesk, slack-integration |
| Last editorial update | 11d ago | 11d ago |
| Website | — | Visit → |
Hatz AI launched Activate for MSP AI deployments and made phone agents self-service in back-to-back releases
Hatz AI is shipping at a high rate across three threads: model additions (Claude Fable 5.1, Gemini 3.8 Flash, GLM 5.3, DeepSeek variants), phone agent capabilities (pause/duplicate/reassign/silence controls/live look-ups), and MSP-specific tooling (Hatz Activate for Shadow AI scanning and AI rollouts, Hatz Learn moved in-house, PSA sync improvements). The product is positioning as the AI-as-a-service layer for MSPs managing client AI adoption.
ManageEngine SDP Cloud ticks along with Slack UX improvements and routine bug fix releases.
ManageEngine ServiceDesk Plus Cloud is in steady maintenance mode. The August releases fixed CSV import character handling, extension invokeURL failures, and added a small self-service improvement (requesters can now create custom views). The Slack integration got a UX refinement: slash commands now open a dialog instead of requiring command-line arguments for request details.
Read the full ManageEngine ServiceDesk Plus Cloud trajectory →
Hatz AI is shipping at a high rate across three threads: model additions (Claude Fable 5.1, Gemini 3.8 Flash, GLM 5.3, DeepSeek variants), phone agent capabilities (pause/duplicate/reassign/silence controls/live look-ups), and MSP-specific tooling (Hatz Activate for Shadow AI scanning and AI rollouts, Hatz Learn moved in-house, PSA sync improvements). The product is positioning as the AI-as-a-service layer for MSPs managing client AI adoption.
Hatz Activate is the strategic move: a Shadow AI scanning and customer activation workflow built into the admin dashboard turns Hatz from an AI chat platform into a managed AI deployment product for MSPs. Phone agents are becoming a first-class product with their own life cycle — self-service requests, drafts, silence controls, per-minute billing — suggesting Hatz is building toward a full voice AI service layer for MSP clients.
Phone agent features will reach parity with the core chat/workflow surface within two or three releases — approval workflows, templates, and call analytics are the remaining gaps — while Activate will get deeper PSA integrations as MSPs begin using it for active client management rather than just prospecting.
ManageEngine ServiceDesk Plus Cloud is in steady maintenance mode. The August releases fixed CSV import character handling, extension invokeURL failures, and added a small self-service improvement (requesters can now create custom views). The Slack integration got a UX refinement: slash commands now open a dialog instead of requiring command-line arguments for request details.
The cadence is incremental: small integration improvements (Slack), self-service expansions (requester custom views), and persistent bug fixing. The Zia AI assistant expansion to more regional data centers is the only pattern pointing toward a larger investment — AI feature rollout to new geographies suggests the team is building out the AI layer across the platform.
Zia AI features will reach more data centers and gain additional capabilities in the back-office. No architectural shift is visible in this window — expect continued incremental improvements to integrations and the requester portal.
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Hatz AI or ManageEngine ServiceDesk Plus Cloud.
Formbricks 6.0 RC cycle reveals commercial hardening: lower self-hosted cap, MCP OAuth, and Act as Beta
SolarWinds Service Desk is loading its Labs pipeline with native Entra ID automation, IT asset tracking, and compliance-ready task management.
Freshchat keeps product moves off the public record — changelog offers nothing to track.
Freshdesk's changelog feed contains only marketing copy — no substantive release data available.
TeamViewer's scraped feed contains only community marketing fragments—no actual release data.
LiveAgent launches Svelte 5 frontend migration and multi-model AI simultaneously.
See all Hatz AI alternatives → · See all ManageEngine ServiceDesk Plus Cloud alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
Both compete on the same themes — enterprise — within Support. Hatz AI is currently shipping more aggressively (velocity 6.3 vs 5.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Hatz AI is currently shipping more aggressively (velocity 6.3 vs 5.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.
Top ManageEngine ServiceDesk Plus Cloud alternatives in Support are ranked by recent ship velocity. Browse the "ManageEngine ServiceDesk Plus Cloud alternatives" section above for the current picks, or visit /alternatives/manageengine-servicedesk-plus-cloud for the full list with editorial commentary on each.