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A side-by-side editorial comparison of Formbricks and Zoho Lens — release velocity, themes, recent moves, and the top alternatives to consider.
Formbricks spends a whole RC train on making enterprise SSO stop breaking.
The 5.4 branch is deep in RC hardening and the subject is authentication. Three release candidates landed on 28 August, each a cumulative restatement of the last: Microsoft multi-tenant authorities failing on both native SSO and generic OIDC, local auth factors surviving an SSO recovery, OAuth state rejections no longer paging on-call, and MCP OAuth resource seeding made recoverable. The one piece of new capability is observability — every SSO callback outcome is now recorded.
Zoho Lens stacks AR integrations and absorbs Vuforia Chalk refugees
Zoho Lens is shipping consistent, substantive product expansion — an AR-powered self-service portal in March 2026, plus Zendesk and Zoho SalesIQ integrations, a geolocation feature, and browser-based access through 2025. Alongside the releases, the team is actively courting Vuforia Chalk users displaced by that product's discontinuation.
The 5.4 branch is deep in RC hardening and the subject is authentication. Three release candidates landed on 28 August, each a cumulative restatement of the last: Microsoft multi-tenant authorities failing on both native SSO and generic OIDC, local auth factors surviving an SSO recovery, OAuth state rejections no longer paging on-call, and MCP OAuth resource seeding made recoverable. The one piece of new capability is observability — every SSO callback outcome is now recorded.
The substance of 5.4 shipped in 5.4.0-rc.1 — metered workflow runs, Hub feedback filters, the unify-feedback surface — and everything since is the cost of that release meeting real identity providers. Nearly all of it is backported by a single engineer, which suggests a branch being nursed to a final rather than a team still building. Notably the MCP OAuth path is now being maintained alongside human SSO, so agent access is carrying the same auth burden as user access.
The pattern points at a 5.4.1 final once the multi-tenant fixes stop arriving, with the new SSO callback telemetry the most likely source of the next round of fixes. Substantive product work should resume on the Hub and the metered workflow_runs price rather than on this branch.
Zoho Lens is shipping consistent, substantive product expansion — an AR-powered self-service portal in March 2026, plus Zendesk and Zoho SalesIQ integrations, a geolocation feature, and browser-based access through 2025. Alongside the releases, the team is actively courting Vuforia Chalk users displaced by that product's discontinuation.
Lens is building out as an AR remote-assistance hub rather than a point tool: integrating into the Zoho support stack (SalesIQ) and outward into competitor stacks (Zendesk), and expanding onto new surfaces (browser, Apple Vision Pro). The Vuforia Chalk shutdown is a real demand catalyst the team is converting through both product and content.
Expect field-service tooling (work-order management, technician dispatch) layered on top of the new self-service portal, plus more ticketing-platform integrations. Spatial-computing features on Vision Pro are plausible follow-ons but the cadence there is harder to read.
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Formbricks or Zoho Lens.
Sleekplan is making the public feedback board safe to run with real customers on it
ServiceDesk Plus moved upstream of the ticket, then spent the week tidying the sidebar
Chatway's bot learned to read the store; now the store can listen back
ManageEngine's cloud service desk drips small fixes; its AI arrives data center by data center
Asset management is the real build; the feed is mostly an interview series.
Hatz pulls its training platform off TalentLMS and runs it inside the tenant.
See all Formbricks alternatives → · See all Zoho Lens alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Formbricks is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Formbricks is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
Top Formbricks alternatives in Support are ranked by recent ship velocity. Browse the "Formbricks alternatives" section above for the current picks, or visit /alternatives/formbricks for the full list with editorial commentary on each.
Top Zoho Lens alternatives in Support are ranked by recent ship velocity. Browse the "Zoho Lens alternatives" section above for the current picks, or visit /alternatives/zoho-lens for the full list with editorial commentary on each.