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A side-by-side editorial comparison of Plain and Hatz AI — release velocity, themes, recent moves, and the top alternatives to consider.
| Feature | Plain | Hatz AI |
|---|---|---|
| Sector | Support | Support |
| Velocity score | 7.5 | 6.3 |
| Sparks · 30d | 2 | 1 |
| Top themes | sidekick, mcp, migration, customer-support | msp-channel, model-aggregation, shadow-ai, agentic-tooling |
| Last editorial update | 4d ago | 2d ago |
| Website | Visit → | — |
Sidekick got skills and MCP; now Plain is clearing the path to move your history in.
Plain's recent releases built Sidekick from an in-thread helper into an operator that uses workspace skills and connects to any MCP server, with workflows becoming the trigger layer for that agent work. The newest entry moves to the other end of the funnel: custom importers pull past conversations in from any tool, including in-house systems, with no built-in importer required.
Hatz stopped shipping only AI and started shipping the MSP's selling motion.
Hatz AI runs a fast, dense release train aimed at managed service providers reselling AI to their clients. The base layer keeps absorbing frontier models within days of release — Claude Opus 5, Kimi K3, GLM 5.2 Fast, Gemini 3.6 Flash and 3.5 Flash-Lite, and now DeepSeek V4 Flash 0731 — while platform work fills in around it: AutoTool v2 for automatic tool selection, artifact sharing and a fullscreen presentation mode, and a phone agent that has grown from a feature into a managed fleet. The partner layer arrived in force with Hatz Activate, a rollout console with its own Sales User role.
Plain's recent releases built Sidekick from an in-thread helper into an operator that uses workspace skills and connects to any MCP server, with workflows becoming the trigger layer for that agent work. The newest entry moves to the other end of the funnel: custom importers pull past conversations in from any tool, including in-house systems, with no built-in importer required.
Capability, then autonomy, then extensibility, and now onboarding. Removing the importer dependency means adoption stops being capped by Plain's connector roadmap, the same way the agent's ceiling stopped being its integration roadmap. The pattern across both is Plain declining to sit as the bottleneck between a customer's existing systems and its own product.
Expect the importer work to be followed by tooling that puts migrated history to use - Sidekick reading imported conversations for context is the obvious next step given the skills and MCP groundwork already shipped.
Hatz AI runs a fast, dense release train aimed at managed service providers reselling AI to their clients. The base layer keeps absorbing frontier models within days of release — Claude Opus 5, Kimi K3, GLM 5.2 Fast, Gemini 3.6 Flash and 3.5 Flash-Lite, and now DeepSeek V4 Flash 0731 — while platform work fills in around it: AutoTool v2 for automatic tool selection, artifact sharing and a fullscreen presentation mode, and a phone agent that has grown from a feature into a managed fleet. The partner layer arrived in force with Hatz Activate, a rollout console with its own Sales User role.
Two layers are being built at once, and they are diverging in kind. The lower one is model-agnostic plumbing where speed of adoption is the only differentiator, which explains the cadence and the sameness of those entries. The upper one is the partner layer, and it is now moving past acquisition into operations — phone agents can be paused, duplicated onto new numbers, and reassigned between tenants under the same MSP, which is fleet management rather than feature work, and credit usage became self-serve to answer instead of an admin request.
The self-reporting credit usage and per-number minute limits point toward margin control as the next area to thicken — an MSP reselling usage-priced phone agents needs to see consumption per client before it bills, and nothing in these entries closes that loop yet. Expect the phone agent to keep accumulating tenant-level administration rather than new conversational capability.
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Plain or Hatz AI.
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See all Plain alternatives → · See all Hatz AI alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Plain is currently shipping more aggressively (velocity 7.5 vs 6.3), with 2 editorial sparks in the last 30 days against 1. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Plain is currently shipping more aggressively (velocity 7.5 vs 6.3), with 2 editorial sparks in the last 30 days against 1. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
Top Plain alternatives in Support are ranked by recent ship velocity. Browse the "Plain alternatives" section above for the current picks, or visit /alternatives/plain for the full list with editorial commentary on each.
Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.