Desk365
Desk365 leans into IT asset management and Teams-native ticketing on a monthly release cadence
Comparison · Support
Hatz AI vs Frill
A side-by-side editorial comparison of Hatz AI and Frill — release velocity, themes, recent moves, and the top alternatives to consider.
Hatz AI vs Frill: at a glance
| Feature | Hatz AI | Frill |
|---|---|---|
| Sector | Support | Support |
| Velocity score | 6.3 | 3.8 |
| Sparks · 30d | 1 | 1 |
| Top themes | msp, ai-governance, compliance, artifacts | customer-feedback, roadmaps, mcp, developer-api |
| Last editorial update | 4d ago | 1d ago |
| Website | — | Visit → |
What is Hatz AI?
Hatz AI pairs a new artifacts surface with full audit logging, doubling down on governed AI for MSPs.
Hatz AI is a multi-tenant AI platform built for MSPs, and it competes on governance as much as on models. It runs a model-agnostic gateway that tracks Anthropic and OpenAI releases almost weekly, wrapped in tenant-level admin controls — role-based model blocking, tenant templates, integration and MCP restrictions. The newest release adds two capability surfaces at once: Artifacts, for AI-generated documents and web pages refined in-chat, and Compliance & Logs, a searchable record of every AI interaction across an organization.
What is Frill?
Frill opens a developer surface — public SDK, Chrome extension, and an MCP beta
Frill is a customer-feedback platform: feedback boards, roadmaps, announcements, and surveys. Over the past two years it has layered on enterprise plumbing — EU data residency, Okta and Entra SSO, a content security policy. The June 2026 release adds a programmatic surface: a public @frillco/script npm SDK, a Chrome extension, multiple API keys, and an MCP release in public beta.
Hatz AI vs Frill: editorial side-by-side
Hatz AI
6.3SUPPORT
Hatz AI pairs a new artifacts surface with full audit logging, doubling down on governed AI for MSPs.
◆ Current state
Hatz AI is a multi-tenant AI platform built for MSPs, and it competes on governance as much as on models. It runs a model-agnostic gateway that tracks Anthropic and OpenAI releases almost weekly, wrapped in tenant-level admin controls — role-based model blocking, tenant templates, integration and MCP restrictions. The newest release adds two capability surfaces at once: Artifacts, for AI-generated documents and web pages refined in-chat, and Compliance & Logs, a searchable record of every AI interaction across an organization.
◆ Where it's heading
The through-line is control: give MSP admins provable oversight of what their tenants' AI is doing, then broaden what that AI can produce. Compliance & Logs turns governance from a set of restrictions into an auditable, exportable record — the kind of feature that closes regulated deals. Model breadth stays table stakes, refreshed continuously, while the differentiation moves toward administration, auditability, and agent workflows.
◆ Prediction
Expect the audit trail to grow toward exportable compliance reporting and policy alerts, and Artifacts to gain sharing and permission controls that mirror the platform's existing tenant governance.
Frill
3.8SUPPORT
Frill opens a developer surface — public SDK, Chrome extension, and an MCP beta
◆ Current state
Frill is a customer-feedback platform: feedback boards, roadmaps, announcements, and surveys. Over the past two years it has layered on enterprise plumbing — EU data residency, Okta and Entra SSO, a content security policy. The June 2026 release adds a programmatic surface: a public @frillco/script npm SDK, a Chrome extension, multiple API keys, and an MCP release in public beta.
◆ Where it's heading
The path runs from a hosted feedback widget toward an integrable platform. Enterprise enablement — hosting, SSO, security — came first; the developer surface now makes Frill's feedback and roadmap data addressable by external code and AI agents. Cadence is a steady monthly release, most of it incremental, with the occasional platform-level move standing out.
◆ Prediction
Expect the MCP beta and public SDK to graduate toward general availability, with deeper API coverage — write access and webhooks — following to support programmatic and agent-driven use.
Alternatives to Hatz AI and Frill
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Hatz AI or Frill.
Formbricks
Formbricks grinds through 5.1→5.2 RCs, hardening an agent-writable survey API
Plain
Plain is turning Sidekick from an assist tool into an agent that acts across your stack.
ManageEngine ServiceDesk Plus
ServiceDesk Plus threads Zoho's Zia AI deeper into ITSM workflow authoring
Twilio
Twilio grinds through platform-maturity work: RCS error hygiene, WhatsApp usernames, org-level identity APIs
Respond.io
Respond.io absorbs WhatsApp's phone-free identity shift while thickening its AI agent.
See all Hatz AI alternatives → · See all Frill alternatives →
Recent activity from Hatz AI and Frill
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoFrillFrill ships MCP beta, public npm SDK, and Chrome extension ⚡
- 4d agoHatz AIArtifacts, Compliance & Logs, Search Hatz Docs From Hatz Chat, Fable 5 Re-Enabled, GPT-5.6 ⚡
- 11d agoHatz AIPhone Agent Caller Memory and Business Hours, Smarter Auto-LLM Routing, Human-In-The-Loop Agents
- 13d agoHatz AIClaude Sonnet 5, 7 New LLMs, Microsoft 365 Improvements
- 18d agoHatz AIBlock Model by Role, Agents in Workflows, Usage Based Billing, Phone Agent Warm Transfer
- 26d agoHatz AIMulti-Department Phone Routing and Built-in Tool Controls
- 1mo agoHatz AIClaude Fable 5 Disabled
- 2mo agoFrillBoosted Announcements get Boost Until and custom previews
- 8mo agoFrillEU hosting launches; API gains markdown and attachments
- 10mo agoFrillMicrosoft EntraID SSO, CSP security, more languages
- 1y agoFrillSubscribe to Updates
- 1y agoFrillJust Launched: Idea Polls
Frequently asked questions
What is the difference between Hatz AI and Frill?
They serve adjacent needs but don't currently overlap on shipped themes. Hatz AI is currently shipping more aggressively (velocity 6.3 vs 3.8), with 1 editorial sparks in the last 30 days against 1. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Hatz AI better than Frill?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Hatz AI is currently shipping more aggressively (velocity 6.3 vs 3.8), with 1 editorial sparks in the last 30 days against 1. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
What are the best alternatives to Hatz AI?
Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.
What are the best alternatives to Frill?
Top Frill alternatives in Support are ranked by recent ship velocity. Browse the "Frill alternatives" section above for the current picks, or visit /alternatives/frill for the full list with editorial commentary on each.