Xurrent
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Comparison · Support
Gorgias vs Hatz AI
A side-by-side editorial comparison of Gorgias and Hatz AI — release velocity, themes, recent moves, and the top alternatives to consider.
Gorgias vs Hatz AI: at a glance
| Feature | Gorgias | Hatz AI |
|---|---|---|
| Sector | Support | Support |
| Velocity score | 7.5 | 5.0 |
| Sparks · 30d | 0 | 0 |
| Top themes | customer-support, ai-agents, mcp, ecommerce | ai-platform, msp, phone-agents, multi-llm |
| Last editorial update | 1mo ago | 1d ago |
| Website | Visit → | — |
What is Gorgias?
From helpdesk-with-AI to AI-native helpdesk — Gorgias collapses its product story around the AI Agent.
Gorgias is publishing in dense bursts across three streams at once: AI-native product surfaces (MCP for Claude and ChatGPT, AI Agent pricing transparency, Helpdesk 2.0), original benchmark content (Ecom Lab, 2026 Conversational Commerce Report), and a steady ecommerce-support how-to library. The AI Agent is now the centerpiece; older helpdesk fundamentals get repositioned around it.
What is Hatz AI?
Hatz is building a governed, multi-model agent platform aimed at MSPs
Hatz ships weekly, and the release notes read as two parallel tracks: a fast-refreshing multi-LLM catalog (Grok 4.5, Fable 5, GPT-5.6, Sonnet 5, and more) and a maturing AI phone-agent product. Around both, it is adding MSP-grade governance: per-role model blocking, compliance and logs, and usage-based billing.
Gorgias vs Hatz AI: editorial side-by-side
Gorgias
7.5SUPPORT
From helpdesk-with-AI to AI-native helpdesk — Gorgias collapses its product story around the AI Agent.
◆ Current state
Gorgias is publishing in dense bursts across three streams at once: AI-native product surfaces (MCP for Claude and ChatGPT, AI Agent pricing transparency, Helpdesk 2.0), original benchmark content (Ecom Lab, 2026 Conversational Commerce Report), and a steady ecommerce-support how-to library. The AI Agent is now the centerpiece; older helpdesk fundamentals get repositioned around it.
◆ Where it's heading
The arc is from helpdesk-with-AI to AI-native helpdesk. MCP plus LLM-query workflows push Gorgias into agentic infrastructure territory; the Ecom Lab launch reads as a play for benchmark-authority as a moat; Gaia for Zendesk is a thinly veiled competitor-displacement tactic. Expect the product story to keep collapsing around the AI Agent.
◆ Prediction
Expect tighter packaging of AI Agent capability with benchmark data — plausibly a public Ecom Lab dashboard surfacing 'where you stand versus the Gorgias customer set' — and more free utilities aimed at users of competing helpdesks.
Hatz AI
5.0SUPPORT
Hatz is building a governed, multi-model agent platform aimed at MSPs
◆ Current state
Hatz ships weekly, and the release notes read as two parallel tracks: a fast-refreshing multi-LLM catalog (Grok 4.5, Fable 5, GPT-5.6, Sonnet 5, and more) and a maturing AI phone-agent product. Around both, it is adding MSP-grade governance: per-role model blocking, compliance and logs, and usage-based billing.
◆ Where it's heading
The product is consolidating into a control plane where MSPs pick from every major model, wire agents into workflows, and constrain what each role can use. Phone agents are the fastest-moving surface, gaining memory, routing, transfers, and a rebuilt setup flow release over release.
◆ Prediction
Expect continued same-week model additions plus deeper phone-agent and workflow-orchestration features, with more admin governance and billing controls for multi-tenant MSPs.
Alternatives to Gorgias and Hatz AI
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Gorgias or Hatz AI.
Twilio
Twilio hardens its messaging-compliance surface while widening channels
LiveAgent
LiveAgent ships steady maintenance while layering AI assist and credit billing onto the helpdesk
Knowmax
Knowmax's feed is CX thought-leadership content, not a product changelog
TextMagic
Textmagic's public feed is content marketing, not a product changelog
ProProfs Chat
ProProfs Chat's tracked feed is SEO listicles, not product releases
See all Gorgias alternatives → · See all Hatz AI alternatives →
Recent activity from Gorgias and Hatz AI
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 2d agoHatz AIGrok 4.5, Phone Agent Setup and Edit UI, Phone Agent Upgrades, Public Artifact Sharing, Account Team Managers, Workflow Improvements
- 9d agoHatz AIArtifacts, Compliance & Logs, Search Hatz Docs From Hatz Chat, Fable 5 Re-Enabled, GPT-5.6
- 16d agoHatz AIPhone Agent Caller Memory and Business Hours, Smarter Auto-LLM Routing, Human-In-The-Loop Agents
- 17d agoHatz AIClaude Sonnet 5, 7 New LLMs, Microsoft 365 Improvements
- 22d agoHatz AIBlock Model by Role, Agents in Workflows, Usage Based Billing, Phone Agent Warm Transfer
- 1mo agoHatz AIMulti-Department Phone Routing and Built-in Tool Controls
- 1mo agoGorgiasAsk Your Helpdesk Anything: How to Use Claude or ChatGPT with Gorgias ⚡
- 1mo agoGorgiasHow To Calculate Net Promoter Score: NPS Formula, Tools, Tips
- 1mo agoGorgiasThe Complete Guide to Helpdesk Automation for Ecommerce Support Teams
- 1mo agoGorgiasSmall Business Customer Service: How to Handle It Solo
- 1mo agoGorgiasGaia for Zendesk: Diagnose and Fix Your AI Agent ⚡
- 1mo agoGorgiasHow to Audit Your Ticket Volume (and Actually Fix What's Driving It)
Frequently asked questions
What is the difference between Gorgias and Hatz AI?
They serve adjacent needs but don't currently overlap on shipped themes. Gorgias is currently shipping more aggressively (velocity 7.5 vs 5.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Gorgias better than Hatz AI?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Gorgias is currently shipping more aggressively (velocity 7.5 vs 5.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
What are the best alternatives to Gorgias?
Top Gorgias alternatives in Support are ranked by recent ship velocity. Browse the "Gorgias alternatives" section above for the current picks, or visit /alternatives/gorgias for the full list with editorial commentary on each.
What are the best alternatives to Hatz AI?
Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.