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Comparison · Support
Gorgias vs Hatz AI
A side-by-side editorial comparison of Gorgias and Hatz AI — release velocity, themes, recent moves, and the top alternatives to consider.
Gorgias vs Hatz AI: at a glance
| Feature | Gorgias | Hatz AI |
|---|---|---|
| Sector | Support | Support |
| Velocity score | 7.5 | 7.5 |
| Sparks · 30d | 0 | 2 |
| Top themes | customer-support, ai-agents, mcp, ecommerce | msp, ai-platform, phone-agents, training |
| Last editorial update | 3mo ago | 4d ago |
| Website | Visit → | — |
What is Gorgias?
From helpdesk-with-AI to AI-native helpdesk — Gorgias collapses its product story around the AI Agent.
Gorgias is publishing in dense bursts across three streams at once: AI-native product surfaces (MCP for Claude and ChatGPT, AI Agent pricing transparency, Helpdesk 2.0), original benchmark content (Ecom Lab, 2026 Conversational Commerce Report), and a steady ecommerce-support how-to library. The AI Agent is now the centerpiece; older helpdesk fundamentals get repositioned around it.
What is Hatz AI?
Hatz pulls its training platform off TalentLMS and runs it inside the tenant.
Hatz is an AI platform sold through managed service providers. Hatz Learn now runs natively in the tenant dashboard instead of a separate TalentLMS site, with completed courses and certifications migrated across. Tenant admins can also request a phone agent themselves, with MSP admins reviewing the exact configuration and billing starting on approval, and GLM-5.3-Flash joins the model selector.
Gorgias vs Hatz AI: editorial side-by-side
Gorgias
7.5SUPPORT
From helpdesk-with-AI to AI-native helpdesk — Gorgias collapses its product story around the AI Agent.
◆ Current state
Gorgias is publishing in dense bursts across three streams at once: AI-native product surfaces (MCP for Claude and ChatGPT, AI Agent pricing transparency, Helpdesk 2.0), original benchmark content (Ecom Lab, 2026 Conversational Commerce Report), and a steady ecommerce-support how-to library. The AI Agent is now the centerpiece; older helpdesk fundamentals get repositioned around it.
◆ Where it's heading
The arc is from helpdesk-with-AI to AI-native helpdesk. MCP plus LLM-query workflows push Gorgias into agentic infrastructure territory; the Ecom Lab launch reads as a play for benchmark-authority as a moat; Gaia for Zendesk is a thinly veiled competitor-displacement tactic. Expect the product story to keep collapsing around the AI Agent.
◆ Prediction
Expect tighter packaging of AI Agent capability with benchmark data — plausibly a public Ecom Lab dashboard surfacing 'where you stand versus the Gorgias customer set' — and more free utilities aimed at users of competing helpdesks.
Hatz AI
7.5SUPPORT
Hatz pulls its training platform off TalentLMS and runs it inside the tenant.
◆ Current state
Hatz is an AI platform sold through managed service providers. Hatz Learn now runs natively in the tenant dashboard instead of a separate TalentLMS site, with completed courses and certifications migrated across. Tenant admins can also request a phone agent themselves, with MSP admins reviewing the exact configuration and billing starting on approval, and GLM-5.3-Flash joins the model selector.
◆ Where it's heading
Since Hatz Activate, the work has been about making the MSP-to-tenant boundary self-service rather than manual: tenants request phone agents instead of asking, PSA imports become selective rather than all-or-nothing, and phone agents start from templates that write their own instructions. Absorbing the learning platform fits that pattern — one fewer vendor and one fewer login between the customer and the product. Model additions continue on their usual cadence.
◆ Prediction
With training in-house and phone agents self-requested, expect the next releases to extend the same request-and-approve pattern to other provisioning that still requires an MSP admin to act.
Alternatives to Gorgias and Hatz AI
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Gorgias or Hatz AI.
ManageEngine ServiceDesk Plus
ServiceDesk Plus moved upstream of the ticket, then spent the week tidying the sidebar
Chatway
Chatway's bot learned to read the store; now the store can listen back
ManageEngine ServiceDesk Plus Cloud
ManageEngine's cloud service desk drips small fixes; its AI arrives data center by data center
Desk365
Asset management is the real build; the feed is mostly an interview series.
Formbricks
Formbricks spends a whole RC train on making enterprise SSO stop breaking.
See all Gorgias alternatives → · See all Hatz AI alternatives →
Recent activity from Gorgias and Hatz AI
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 5d agoHatz AIHatz Learn moves off TalentLMS into the tenant dashboard ⚡
- 12d agoHatz AIShared Integration Credentials, Gemini 3.7 Flash, DeepSeek V4 Pro 0813, Phone Agent Tools and Approved Callers
- 19d agoHatz AIAttachment-Only Messages, Tenant Renaming, Invoices Over the API, Phone Agent Drafts and Silence Controls
- 26d agoHatz AIDeepSeek V4 Flash 0731, Self-Reporting Credit Usage, Phone Agent Pause/Reassign/Duplicate, Artifact Presentation Mode, Auto-Tool Selection Notice
- 29d agoHatz AIHatz Activate: a Shadow AI scan and an MSP rollout console ⚡
- 1mo agoHatz AIAutoTool v2, Optimized Phone Agent Pricing, MSP Workshop Categories for Agents
- 3mo agoGorgiasAsk Your Helpdesk Anything: How to Use Claude or ChatGPT with Gorgias ⚡
- 3mo agoGorgiasHow To Calculate Net Promoter Score: NPS Formula, Tools, Tips
- 3mo agoGorgiasThe Complete Guide to Helpdesk Automation for Ecommerce Support Teams
- 3mo agoGorgiasSmall Business Customer Service: How to Handle It Solo
- 3mo agoGorgiasGaia for Zendesk: Diagnose and Fix Your AI Agent ⚡
- 3mo agoGorgiasHow to Audit Your Ticket Volume (and Actually Fix What's Driving It)
Frequently asked questions
What is the difference between Gorgias and Hatz AI?
They serve adjacent needs but don't currently overlap on shipped themes. Gorgias and Hatz AI are shipping at a similar cadence (velocity 7.5 vs 7.5, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Gorgias better than Hatz AI?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Gorgias and Hatz AI are shipping at a similar cadence (velocity 7.5 vs 7.5, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
What are the best alternatives to Gorgias?
Top Gorgias alternatives in Support are ranked by recent ship velocity. Browse the "Gorgias alternatives" section above for the current picks, or visit /alternatives/gorgias for the full list with editorial commentary on each.
What are the best alternatives to Hatz AI?
Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.