← Back to home
Comparison · Support

Drift vs Hatz AI

A side-by-side editorial comparison of Drift and Hatz AI — release velocity, themes, recent moves, and the top alternatives to consider.

Drift vs Hatz AI: at a glance

FeatureDriftHatz AI
SectorSupport, CommsSupport
Velocity score5.06.3
Sparks · 30d01
Top themessalesloft-clari-merger, sales-engagement, agentic-ai, mcpmsp, ai-agents, phone-agents, workflow-automation
Last editorial update8d ago5d ago
WebsiteVisit →

What is Drift?

Drift, absorbed into the Salesloft-Clari stack, ships monthly agentic and admin bundles

Drift no longer ships as a standalone product — its changelog now flows through Salesloft's monthly release notes following the Salesloft-Clari merger, with Drift's chatbot settings appearing as one section among many. The cadence is a steady monthly digest spanning dialer, Outlook Connect, Conversations, and CRM sync. The clearest strategic thread is agentic: an MCP server for external AI tools, a Sales Strategist coaching agent, and AI call scoring.

Read the full Drift trajectory →

What is Hatz AI?

Hatz turns its MSP AI platform into an agent-composition and phone-automation system.

Hatz AI is an MSP-oriented AI workspace: a governed model selector plus agents, workflows, integrations, and AI phone agents, sold through managed-service-provider tenancy. Recent releases push hard on two fronts: making phone agents a real front-line call system (routing, warm transfer, caller memory, business hours, post-call workflows) and making agents composable inside workflows. Model breadth keeps expanding, with Sonnet 5 and seven new LLMs added to the selector.

Read the full Hatz AI trajectory →

Drift vs Hatz AI: editorial side-by-side

Drift logo
Drift
SUPPORTCOMMS
5.0

Drift, absorbed into the Salesloft-Clari stack, ships monthly agentic and admin bundles

◆ Current state

Drift no longer ships as a standalone product — its changelog now flows through Salesloft's monthly release notes following the Salesloft-Clari merger, with Drift's chatbot settings appearing as one section among many. The cadence is a steady monthly digest spanning dialer, Outlook Connect, Conversations, and CRM sync. The clearest strategic thread is agentic: an MCP server for external AI tools, a Sales Strategist coaching agent, and AI call scoring.

◆ Where it's heading

Expect Drift's identity to keep dissolving into the combined Salesloft/Clari revenue platform, with the monthly notes increasingly led by AI agent and Copilot features rather than Drift's conversational-marketing roots. Security and governance controls — recording visibility tiers, passcode-gated sharing, token rotation — are hardening in parallel, signaling an enterprise push.

◆ Prediction

The next monthly release will likely deepen Clari-Salesloft integration and expand the MCP/agent surface, while Drift-branded features continue to appear only as a shrinking subsection.

H
Hatz AI
SUPPORT
6.3

Hatz turns its MSP AI platform into an agent-composition and phone-automation system.

◆ Current state

Hatz AI is an MSP-oriented AI workspace: a governed model selector plus agents, workflows, integrations, and AI phone agents, sold through managed-service-provider tenancy. Recent releases push hard on two fronts: making phone agents a real front-line call system (routing, warm transfer, caller memory, business hours, post-call workflows) and making agents composable inside workflows. Model breadth keeps expanding, with Sonnet 5 and seven new LLMs added to the selector.

◆ Where it's heading

The direction is from a chat-with-models tool toward an automation platform where saved agents are reusable building blocks and phone agents replace human triage. Governance is a throughline: role-based model, integration, and tool controls, tenant templates, and usage budgets all deepen the MSP multi-tenant control plane. Model selection is increasingly abstracted behind Auto-LLM.

◆ Prediction

Expect further phone-agent autonomy and more agent-as-step composition across workflows, with continued MSP governance controls and ongoing additions to the model roster.

Alternatives to Drift and Hatz AI

Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Drift or Hatz AI.

See all Drift alternatives → · See all Hatz AI alternatives →

Recent activity from Drift and Hatz AI

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 6d agoHatz AIPhone Agent Caller Memory and Business Hours, Smarter Auto-LLM Routing, Human-In-The-Loop Agents
  2. 8d agoHatz AIClaude Sonnet 5, 7 New LLMs, Microsoft 365 Improvements
  3. 9d agoDriftJuly 2026 Release Notes
  4. 13d agoHatz AIBlock Model by Role, Agents in Workflows, Usage Based Billing, Phone Agent Warm Transfer
  5. 21d agoHatz AIMulti-Department Phone Routing and Built-in Tool Controls
  6. 26d agoHatz AIClaude Fable 5 Disabled
  7. 28d agoHatz AIPhone Agents Post-Call Workflows, Role-Based Integration and Custom MCP Control, Re-run Workflow from Any Step, Integration and Custom MCP Default Settings for Tenant Templates, Outlook Attachment Support
  8. 1mo agoDriftJune 2026 Release Notes
  9. 2mo agoDriftMay 2026 Release Notes
  10. 2mo agoDriftMay 2026 Release Notes (Salesloft)
  11. 2mo agoDriftApril 2026 Release Notes
  12. 3mo agoDriftApril 2026 Release Notes

Frequently asked questions

What is the difference between Drift and Hatz AI?

They serve adjacent needs but don't currently overlap on shipped themes. Hatz AI is currently shipping more aggressively (velocity 6.3 vs 5.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Drift better than Hatz AI?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Hatz AI is currently shipping more aggressively (velocity 6.3 vs 5.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.

What are the best alternatives to Drift?

Top Drift alternatives in Support are ranked by recent ship velocity. Browse the "Drift alternatives" section above for the current picks, or visit /alternatives/drift for the full list with editorial commentary on each.

What are the best alternatives to Hatz AI?

Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.