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Comparison · CRM
Keap vs Less Annoying CRM
A side-by-side editorial comparison of Keap and Less Annoying CRM — release velocity, themes, recent moves, and the top alternatives to consider.
Keap vs Less Annoying CRM: at a glance
| Feature | Keap | Less Annoying CRM |
|---|---|---|
| Sector | CRM | CRM |
| Velocity score | 0.0 | 5.0 |
| Sparks · 30d | 0 | 0 |
| Top themes | crm, marketing-automation, thryv-platform, api-platform | small-business-crm, customer-requests, contact-records, search |
| Last editorial update | 6mo ago | 9d ago |
| Website | Visit → | — |
What is Keap?
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
What is Less Annoying CRM?
Less Annoying CRM lets users pin notes to the top of a contact
LACRM ships slowly and from user requests. Two weeks after October's bundle of six features (scratchpad widget, custom contact labels, event and task search, history filters), it added pinned notes that stay at the top of a contact or company record. Earlier in the year came configurable task views, rich text fields, undo merge and relative date filters.
Keap vs Less Annoying CRM: editorial side-by-side
Keap
0.0CRM
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
◆ Current state
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
◆ Where it's heading
Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.
◆ Prediction
The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.
Less Annoying CRM lets users pin notes to the top of a contact
◆ Current state
LACRM ships slowly and from user requests. Two weeks after October's bundle of six features (scratchpad widget, custom contact labels, event and task search, history filters), it added pinned notes that stay at the top of a contact or company record. Earlier in the year came configurable task views, rich text fields, undo merge and relative date filters.
◆ Where it's heading
The work stays on the daily record view: making the current state of a client easier to see as history grows. No AI, pricing or integration moves appear in the entries.
◆ Prediction
More small record-view and search features, either one at a time or as another bundle, are the likely next step.
Alternatives to Keap and Less Annoying CRM
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keap or Less Annoying CRM.
Twenty
Twenty 2.58.1 stops existing accounts from joining a workspace through SSO alone.
Twenty
Twenty 2.58 rebuilds CRM permissions down to the row and adds MCP workflow steps.
GroupOffice
GroupOffice patches its 25.0 and 6.8 lines again, still with no notes.
Folk
folk adds a command panel and quick-add tasks after its agent-era repositioning.
Folk
folk now pitches itself as the CRM for the agent era.
See all Keap alternatives → · See all Less Annoying CRM alternatives →
Recent activity from Keap and Less Annoying CRM
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 9d agoLess Annoying CRMPinned Notes
- 24d agoLess Annoying CRM6 New CRM Features
- 7mo agoLess Annoying CRMWorkspace task customization: see future tasks and other users' tasks on the workspace
- 7mo agoLess Annoying CRMRich Text for Text Area Fields
- 8mo agoLess Annoying CRMUndo Merge Button
- 8mo agoLess Annoying CRMTwelve user-requested CRM features shipped in one release
- 9mo agoKeapLegal/privacy footer (scraper noise)
- 10mo agoKeapDecember Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility
- 11mo agoKeapNovember Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools
- 1y agoKeapOctober Product Update: Work Faster and Stay Organized with New Automation Tools
- 1y agoKeapThryv API Update: Full Feature Parity and New SDKs Now Available ⚡
- 1y agoKeapGrow 2025 Product Recap: Innovations You Need to Know
Frequently asked questions
What is the difference between Keap and Less Annoying CRM?
They serve adjacent needs but don't currently overlap on shipped themes. Less Annoying CRM is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Keap better than Less Annoying CRM?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Less Annoying CRM is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Keap?
Top Keap alternatives in CRM are ranked by recent ship velocity. Browse the "Keap alternatives" section above for the current picks, or visit /alternatives/keap for the full list with editorial commentary on each.
What are the best alternatives to Less Annoying CRM?
Top Less Annoying CRM alternatives in CRM are ranked by recent ship velocity. Browse the "Less Annoying CRM alternatives" section above for the current picks, or visit /alternatives/less-annoying-crm for the full list with editorial commentary on each.