Twenty
Twenty is hardening its AI agent layer — schema migrations signal it's treating agentic threads as load-bearing infrastructure.
Comparison · CRM
Keap vs Twenty
A side-by-side editorial comparison of Keap and Twenty — release velocity, themes, recent moves, and the top alternatives to consider.
Shared themes:crm
Keap vs Twenty: at a glance
What is Keap?
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
What is Twenty?
Twenty stabilizes its agent chat data model after a hotfix-heavy 2.42 release cycle
Twenty is an open-source CRM shipping at a GitHub release cadence — multiple versions per week. The recent 2.42 cycle was spent fixing schema design issues introduced by a new AI/agent chat feature: cross-schema foreign key problems, an enterprise license renewal bug that locked SSO users out, and workflow engine gaps. Version 2.43.0 now properly anchors agent chat threads to workspace members via an expand-contract migration approach designed for zero-downtime cloud deploys.
Keap vs Twenty: editorial side-by-side
Keap
0.0CRM
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
◆ Current state
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
◆ Where it's heading
Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.
◆ Prediction
The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.
Twenty
7.5CRM
Twenty stabilizes its agent chat data model after a hotfix-heavy 2.42 release cycle
◆ Current state
Twenty is an open-source CRM shipping at a GitHub release cadence — multiple versions per week. The recent 2.42 cycle was spent fixing schema design issues introduced by a new AI/agent chat feature: cross-schema foreign key problems, an enterprise license renewal bug that locked SSO users out, and workflow engine gaps. Version 2.43.0 now properly anchors agent chat threads to workspace members via an expand-contract migration approach designed for zero-downtime cloud deploys.
◆ Where it's heading
Twenty is building an AI agent layer directly into its CRM data model, with agentic chat threads becoming first-class objects in the workspace schema. The rapid hotfix cadence after 2.42 suggests the AI feature shipped before the schema was fully designed, but the careful expand-contract migration tooling shows discipline in managing the rollout. The next releases will complete the contract step and remove the legacy userWorkspaceId column, after which user-visible agentic CRM features should follow.
◆ Prediction
v2.44 will complete the schema contract step — dropping userWorkspaceId and fully cutting over to workspaceMemberId. Once the schema is stable, user-facing AI agent capabilities within the CRM will ship more visibly.
Alternatives to Keap and Twenty
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keap or Twenty.
GroupOffice
GroupOffice ships 7 builds across three version tracks in five weeks — no changelogs disclosed
Nutshell
Nutshell is shipping full-stack CRM depth—behavioral email sequences, quota management, and QuickBooks integration—at an unusually fast pace.
Streak
Streak doubles down on LLM-native CRM with Claude connector and expanded MCP write capabilities.
NetHunt CRM
NetHunt CRM ships workflow, integration, and automation depth as it builds toward a more self-contained sales OS.
Folk
folk CRM adds EU data residency and tasks in an active shipping month
Recent activity from Keap and Twenty
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 21h agoTwentyTwenty SDK 2.43 ships the workspace member chat thread schema expansion
- 21h agoTwentyTwenty anchors AI chat threads to workspace members in expand-step migration
- 2d agoTwentyTwenty stops creating cross-schema foreign keys from workspace to core tables
- 2d agoTwentyTwenty fixes enterprise license expiry that locked SSO users out after 7 days
- 2d agoTwentyTwenty fixes workflow version resolution when a core version is referenced
- 2d agoTwentyTwenty creates missing core workflows in the 2.42 execution backfill
- 8mo agoKeapLegal/privacy footer (scraper noise)
- 8mo agoKeapDecember Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility
- 9mo agoKeapNovember Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools
- 10mo agoKeapOctober Product Update: Work Faster and Stay Organized with New Automation Tools
- 10mo agoKeapThryv API Update: Full Feature Parity and New SDKs Now Available ⚡
- 10mo agoKeapGrow 2025 Product Recap: Innovations You Need to Know
Frequently asked questions
What is the difference between Keap and Twenty?
Both compete on the same themes — crm — within CRM. Twenty is currently shipping more aggressively (velocity 7.5 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Keap better than Twenty?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Twenty is currently shipping more aggressively (velocity 7.5 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Keap?
Top Keap alternatives in CRM are ranked by recent ship velocity. Browse the "Keap alternatives" section above for the current picks, or visit /alternatives/keap for the full list with editorial commentary on each.
What are the best alternatives to Twenty?
Top Twenty alternatives in CRM are ranked by recent ship velocity. Browse the "Twenty alternatives" section above for the current picks, or visit /alternatives/twenty for the full list with editorial commentary on each.