Keap vs Twenty
Side-by-side trajectory, velocity, and editorial themes.
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.
The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.
Twenty's open-source CRM hits v2.5 while wiring AI agents and credit-metered billing into the workflow core.
Twenty is shipping fast on its v2.x line, with five releases across April and May pushing AI agents as first-class workflow nodes and rolling out a billing v2 that meters AI credit usage. The release cadence shows the cost of that ambition: a string of cross-version upgrade hotfixes, agent-node execution bugs, and modal-loading regressions has accompanied the new surface area. The team is leaning into incremental hotfixes (v2.5.0 to v2.5.3 within four days) rather than batching.
AI agents and credit-based metering are becoming structural to the product, not optional add-ons — the architecture is being reshaped to gate billing at AI entry points rather than per workflow step. Meanwhile the workspace migration runner keeps surfacing cascade-dependency bugs as the schema evolves, suggesting an underlying brittleness that will need a structural fix. The pattern is: new capability ships, upgrade paths break, hotfix lands.
Expect a consolidation release that hardens the workspace migration runner against cascading column dependencies — the recurring pattern of fixing this case-by-case (v2.5.0, then the band-aids in #20581/#20583) signals a refactor is overdue. AI agent capabilities will continue expanding as the credit-cap architecture matures.
See more alternatives to Keap →
See more alternatives to Twenty →