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Comparison · CRM
Keap vs Twenty
A side-by-side editorial comparison of Keap and Twenty — release velocity, themes, recent moves, and the top alternatives to consider.
Keap vs Twenty: at a glance
What is Keap?
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
What is Twenty?
Twenty 2.58 rebuilds CRM permissions down to the row and adds MCP workflow steps.
Twenty 2.58.0 on November 13 rebuilt how access works: role permissions now compile into row-level rules, legacy per-user permissions are gone and the old workflow object is dropped, all flagged as breaking. The same release adds a workflow step that calls MCP tools, self-service two-factor backup codes and stricter SAML checks. Patches 2.58.1 and 2.58.2 then stopped existing accounts from joining a workspace through SSO without an invitation first.
Keap vs Twenty: editorial side-by-side
Keap
0.0CRM
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
◆ Current state
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
◆ Where it's heading
Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.
◆ Prediction
The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.
Twenty
5.0CRM
Twenty 2.58 rebuilds CRM permissions down to the row and adds MCP workflow steps.
◆ Current state
Twenty 2.58.0 on November 13 rebuilt how access works: role permissions now compile into row-level rules, legacy per-user permissions are gone and the old workflow object is dropped, all flagged as breaking. The same release adds a workflow step that calls MCP tools, self-service two-factor backup codes and stricter SAML checks. Patches 2.58.1 and 2.58.2 then stopped existing accounts from joining a workspace through SSO without an invitation first.
◆ Where it's heading
Twenty is hardening the base under its AI and app platform: tighter access rules, SSO and SAML checks, and apps that run under their own grants. Workflows keep gaining ways to call outside tools, now including MCP servers.
◆ Prediction
Expect follow-up patches as self-hosters hit the 2.58 permission changes, and a fix that lets invited users join SSO-only workspaces.
Alternatives to Keap and Twenty
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keap or Twenty.
Twenty
Twenty 2.58.1 stops existing accounts from joining a workspace through SSO alone.
GroupOffice
GroupOffice patches its 25.0 and 6.8 lines again, still with no notes.
Folk
folk adds a command panel and quick-add tasks after its agent-era repositioning.
Folk
folk now pitches itself as the CRM for the agent era.
IntegCRM
IntegCRM adds document folders, turning back to client records after two email releases.
Recent activity from Keap and Twenty
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 17h agoTwentyTwenty 2.58.1: SSO no longer adds existing accounts to workspaces
- 17h agoTwentyTwenty 2.58.2 repeats the SSO membership change
- 20h agoTwentyTwenty SDK 2.58.0 tag mirrors the 2.58 release
- 20h agoTwentyTwenty 2.58: row-level permissions, MCP workflow step, 2FA codes
- 1d agoTwentyTwenty 2.58.0 packages published to npm
- 4d agoTwentyTwenty SDK 2.57.1 type-checks AI component previews
- 9mo agoKeapLegal/privacy footer (scraper noise)
- 10mo agoKeapDecember Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility
- 11mo agoKeapNovember Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools
- 1y agoKeapOctober Product Update: Work Faster and Stay Organized with New Automation Tools
- 1y agoKeapThryv API Update: Full Feature Parity and New SDKs Now Available ⚡
- 1y agoKeapGrow 2025 Product Recap: Innovations You Need to Know
Frequently asked questions
What is the difference between Keap and Twenty?
They serve adjacent needs but don't currently overlap on shipped themes. Twenty is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Keap better than Twenty?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Twenty is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Keap?
Top Keap alternatives in CRM are ranked by recent ship velocity. Browse the "Keap alternatives" section above for the current picks, or visit /alternatives/keap for the full list with editorial commentary on each.
What are the best alternatives to Twenty?
Top Twenty alternatives in CRM are ranked by recent ship velocity. Browse the "Twenty alternatives" section above for the current picks, or visit /alternatives/twenty for the full list with editorial commentary on each.