CRM
folk is unbundling its CRM into surfaces: an agent, a phone, and now an API.
Alternatives · CRM software
Keap alternatives
The best Keap alternatives in CRM software, ranked by Sparkpulse's velocity_score.
Updated Aug 12, 2026
Looking for the best alternatives to Keap? Sparkpulse tracks and ranks 12 alternatives in CRM software by shipping velocity — how frequently each ships meaningful updates, verified from official changelogs. For reference, Keap shipped 0 meaningful updates in the last 30 days and carries a velocity score of 0.0 out of 10 in 2026. The alternatives below are ranked the same way, so you're comparing real release momentum, not marketing claims.
About Keap
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
Velocity 0.0 · Last update 3mo ago
Top 12 alternatives to Keap
Ranked by recent ship velocity. Tap any card for the full editorial breakdown, or pivot to a head-to-head.
CRM
Twenty is spending its release cycles on auth hardening, not CRM features.
CRM
Thryv rebuilt itself as one AI platform for local businesses, then went back to publishing SEO.
CRM
Streak went from an MCP server you configure to a Claude connector you click.
CRM
Snov.io is wiring its prospect database into assistants and automation runtimes it doesn't own.
CRM
Salesflare ships AI-import and an MCP connector to ChatGPT and Claude, amid heavy 'best CRM' SEO output.
CRM
A CRM whose public feed is entirely email-marketing education, not product news.
CRM
NetHunt publishes CRM explainers on a steady cadence; the product stays off the feed
CRM
Recruiterflow's feed is a content-marketing engine, not a changelog
CRM
The tracked feed is agency marketing content, so Vendasta's actual shipping stays invisible here
CRM
Membrain's crawled feed is sales-methodology content marketing, not a product changelog.
CRM
A weekly release train aimed at the supervisor's chair rather than the agent's.
Keap vs alternatives — shipping velocity at a glance
Velocity score (0–10) and meaningful releases shipped in the last 30 days, from official changelogs. Higher = shipping faster.
| Product | Velocity | Sparks · 30d | Focus areas | Latest release |
|---|---|---|---|---|
| Keap (baseline) | 0.0 | 0 | crmmarketing-automationthryv-platform | Thryv API Update: Full Feature Parity and New SDKs Now Available |
| Folk | 8.8 | 2 | crmmcpapi-surface | Join our new beta for Interactions API |
| Twenty | 7.5 | 0 | auth-hardeningopen-source-crmdependency-security | — |
| Thryv | 6.3 | 1 | smb-platformlocal-discoveryreputation-management | Introducing Thryv: The AI-Powered Growth Platform Built for Local Businesses |
| Streak | 6.3 | 1 | gmail-crmmcpclaude-connector | 🤖 Add Streak as a Claude connector |
| Snov.io | 6.3 | 1 | sales-prospectingenrichmentai-integrations | Snov.io July Updates: AI Integrations, Company Enrichment, and Smarter LinkedIn Automation |
| Salesflare | 6.3 | 0 | crmmcpai-import | Fill Your Pipeline Faster, Import Smarter |
| BigContacts | 5.0 | 0 | crmemail-marketingseo-content | — |
| NetHunt CRM | 5.0 | 0 | content-marketingcrm-seosales-tracking | — |
| Recruiterflow | 5.0 | 0 | recruitingatscontent-marketing | — |
| Vendasta | 5.0 | 0 | content-marketingagency-enablementai-receptionist | — |
| Membrain | 5.0 | 0 | content-marketingsales-methodologypodcast | — |
| Hooked CRM | 5.0 | 0 | call-centeragency-multitenancysupervisor-tooling | — |
The 12 best Keap alternatives, in depth
1. Folk · velocity 8.8
Folk is unbundling its CRM into surfaces: an agent, a phone, and now an API.
Over the last 30 days Folk shipped 2 meaningful updates vs Keap's 0, most recently “Join our new beta for Interactions API”. Its velocity score of 8.8/10 blends that with longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Folk focuses on crm, mcp and api surface.
Over the last 30 days Folk has been shipping faster than Keap — a point in its favour if release momentum matters to you.
2. Twenty · velocity 7.5
Twenty is spending its release cycles on auth hardening, not CRM features.
Its velocity score of 7.5/10 reflects longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Twenty focuses on auth hardening, open source crm and dependency security.
Twenty and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
3. Thryv · velocity 6.3
Thryv rebuilt itself as one AI platform for local businesses, then went back to publishing SEO.
Over the last 30 days Thryv shipped 1 meaningful update vs Keap's 0, most recently “Introducing Thryv: The AI-Powered Growth Platform Built for Local Businesses”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Thryv focuses on smb platform, local discovery and reputation management.
Over the last 30 days Thryv has been shipping faster than Keap — a point in its favour if release momentum matters to you.
4. Streak · velocity 6.3
Streak went from an MCP server you configure to a Claude connector you click.
Over the last 30 days Streak shipped 1 meaningful update vs Keap's 0, most recently “🤖 Add Streak as a Claude connector”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Streak focuses on gmail crm, mcp and claude connector.
Over the last 30 days Streak has been shipping faster than Keap — a point in its favour if release momentum matters to you.
5. Snov.io · velocity 6.3
Snov.io is wiring its prospect database into assistants and automation runtimes it doesn't own.
Over the last 30 days Snov.io shipped 1 meaningful update vs Keap's 0, most recently “Snov.io July Updates: AI Integrations, Company Enrichment, and Smarter LinkedIn Automation”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Snov.io focuses on sales prospecting, enrichment and ai integrations.
Over the last 30 days Snov.io has been shipping faster than Keap — a point in its favour if release momentum matters to you.
6. Salesflare · velocity 6.3
Salesflare ships AI-import and an MCP connector to ChatGPT and Claude, amid heavy 'best CRM' SEO output.
Its velocity score of 6.3/10 reflects longer-term release cadence; its most recent meaningful update was “Fill Your Pipeline Faster, Import Smarter”.
Where Keap leans on crm, marketing automation and thryv platform, Salesflare focuses on crm, mcp and ai import.
Salesflare and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
7. BigContacts · velocity 5.0
A CRM whose public feed is entirely email-marketing education, not product news.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, BigContacts focuses on crm, email marketing and seo content.
BigContacts and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full BigContacts trajectory → · Compare Keap vs BigContacts →
8. NetHunt CRM · velocity 5.0
NetHunt publishes CRM explainers on a steady cadence; the product stays off the feed.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, NetHunt CRM focuses on content marketing, crm seo and sales tracking.
NetHunt CRM and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full NetHunt CRM trajectory → · Compare Keap vs NetHunt CRM →
9. Recruiterflow · velocity 5.0
Recruiterflow's feed is a content-marketing engine, not a changelog.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Recruiterflow focuses on recruiting, ats and content marketing.
Recruiterflow and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Recruiterflow trajectory → · Compare Keap vs Recruiterflow →
10. Vendasta · velocity 5.0
The tracked feed is agency marketing content, so Vendasta's actual shipping stays invisible here.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Vendasta focuses on content marketing, agency enablement and ai receptionist.
Vendasta and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
11. Membrain · velocity 5.0
Membrain's crawled feed is sales-methodology content marketing, not a product changelog.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Membrain focuses on content marketing, sales methodology and podcast.
Membrain and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
12. Hooked CRM · velocity 5.0
A weekly release train aimed at the supervisor's chair rather than the agent's.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Hooked CRM focuses on call center, agency multitenancy and supervisor tooling.
Hooked CRM and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Frequently asked questions
What are the best alternatives to Keap?
The top Keap alternatives we currently track in CRM software are Folk, Twenty, Thryv, Streak, Snov.io, ranked by recent ship velocity.
How is this list of Keap alternatives ranked?
Alternatives are ranked by Sparkpulse's velocity_score — release cadence + 30-day spark count + sector-relative ship rate.
Can I compare Keap directly with one of these alternatives?
Yes — every card has a "Compare with Keap" link to a side-by-side /compare page.