CRM
Twenty is hardening its AI agent layer — schema migrations signal it's treating agentic threads as load-bearing infrastructure.
Alternatives · CRM software
Keap alternatives
The best Keap alternatives in CRM software, ranked by Sparkpulse's velocity_score.
Updated Sep 26, 2026
Looking for the best alternatives to Keap? Sparkpulse tracks and ranks 12 alternatives in CRM software by shipping velocity — how frequently each ships meaningful updates, verified from official changelogs. For reference, Keap shipped 0 meaningful updates in the last 30 days and carries a velocity score of 0.0 out of 10 in 2026. The alternatives below are ranked the same way, so you're comparing real release momentum, not marketing claims.
About Keap
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
Velocity 0.0 · Last update 4mo ago
Top 12 alternatives to Keap
Ranked by recent ship velocity. Tap any card for the full editorial breakdown, or pivot to a head-to-head.
CRM
Twenty stabilizes its agent chat data model after a hotfix-heavy 2.42 release cycle
CRM
folk CRM adds EU data residency and tasks in an active shipping month
CRM
Close rebuilds telephony for voice agents and embeds Chloe across every CRM surface
CRM
Lime Connect adds time-based workflow triggers and interactive UI elements for its AI Agent, deepening its bet on AI-augmented customer communication.
CRM
Easy!Appointments 1.6 lands video conferencing, GDPR tools, and a serious security overhaul across its CalDAV and booking stack.
CRM
Streak wires automations to email and call activity, turning Gmail CRM into an event-driven workflow engine.
CRM
Folk launched an MCP server and a mobile app in the same summer — two distinct distribution bets at once.
CRM
Thryv's feed is a marketing blog; the product news hides between the SEO posts.
CRM
Weflow is moving its reporting inside Salesforce rather than asking reps to leave it.
CRM
GroupOffice ships 7 builds across three version tracks in five weeks — no changelogs disclosed
CRM
Streak doubles down on LLM-native CRM with Claude connector and expanded MCP write capabilities.
Keap vs alternatives — shipping velocity at a glance
Velocity score (0–10) and meaningful releases shipped in the last 30 days, from official changelogs. Higher = shipping faster.
| Product | Velocity | Sparks · 30d | Focus areas | Latest release |
|---|---|---|---|---|
| Keap (baseline) | 0.0 | 0 | crmmarketing-automationthryv-platform | Thryv API Update: Full Feature Parity and New SDKs Now Available |
| Twenty | 7.5 | 0 | crmai-agentopen-source | — |
| Twenty | 7.5 | 0 | open-sourcecrmai-agents | — |
| Folk | 6.3 | 1 | crmai-integrationmcp | Your data, closer to home 🇪🇺 |
| Close CRM | 6.3 | 1 | ai-assistantcrmtelephony | Phone Number Management |
| Lime Connect | 6.3 | 0 | customer-messagingai-agentsworkflow-automation | Lime Connect adds time-based workflow triggers and interactive AI Agent UI elements |
| Easy!Appointments | 6.3 | 1 | open-sourceschedulingcaldav | Easy!Appointments 1.6.1-beta.1: Security hardening and CalDAV polish |
| Streak | 6.3 | 1 | crmgmailautomation | ⚡️ Automations can now trigger on new emails, calls, and meeting notes |
| Folk | 6.3 | 1 | crmmcpmobile | folk MCP turns interactions into insight |
| Thryv | 6.3 | 0 | local-seoai-searchlead-scoring | — |
| Weflow | 6.3 | 0 | revenue-operationssalesforceactivity-capture | The Weflow Analytics Suite directly in Salesforce |
| GroupOffice | 5.0 | 0 | groupwareself-hostedopen-source | — |
| Streak | 5.0 | 0 | crmllm-integrationmcp | 🤖 Add Streak as a Claude connector |
The 12 best Keap alternatives, in depth
1. Twenty · velocity 7.5
Twenty is hardening its AI agent layer — schema migrations signal it's treating agentic threads as load-bearing infrastructure.
Its velocity score of 7.5/10 reflects longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Twenty focuses on crm, ai agent and open source.
Twenty and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
2. Twenty · velocity 7.5
Twenty stabilizes its agent chat data model after a hotfix-heavy 2.42 release cycle.
Its velocity score of 7.5/10 reflects longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Twenty focuses on open source, crm and ai agents.
Twenty and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
3. Folk · velocity 6.3
Folk CRM adds EU data residency and tasks in an active shipping month.
Over the last 30 days Folk shipped 1 meaningful update vs Keap's 0, most recently “Your data, closer to home 🇪🇺”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Folk focuses on crm, ai integration and mcp.
Over the last 30 days Folk has been shipping faster than Keap — a point in its favour if release momentum matters to you.
4. Close CRM · velocity 6.3
Close rebuilds telephony for voice agents and embeds Chloe across every CRM surface.
Over the last 30 days Close CRM shipped 1 meaningful update vs Keap's 0, most recently “Phone Number Management”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Close CRM focuses on ai assistant, crm and telephony.
Over the last 30 days Close CRM has been shipping faster than Keap — a point in its favour if release momentum matters to you.
5. Lime Connect · velocity 6.3
Lime Connect adds time-based workflow triggers and interactive UI elements for its AI Agent, deepening its bet on AI-augmented customer communication.
Its velocity score of 6.3/10 reflects longer-term release cadence; its most recent meaningful update was “Lime Connect adds time-based workflow triggers and interactive AI Agent UI elements”.
Where Keap leans on crm, marketing automation and thryv platform, Lime Connect focuses on customer messaging, ai agents and workflow automation.
Lime Connect and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Lime Connect trajectory → · Compare Keap vs Lime Connect →
6. Easy!Appointments · velocity 6.3
Easy!Appointments 1.6 lands video conferencing, GDPR tools, and a serious security overhaul across its CalDAV and booking stack.
Over the last 30 days Easy!Appointments shipped 1 meaningful update vs Keap's 0, most recently “Easy!Appointments 1.6.1-beta.1: Security hardening and CalDAV polish”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Easy!Appointments focuses on open source, scheduling and caldav.
Over the last 30 days Easy!Appointments has been shipping faster than Keap — a point in its favour if release momentum matters to you.
Full Easy!Appointments trajectory → · Compare Keap vs Easy!Appointments →
7. Streak · velocity 6.3
Streak wires automations to email and call activity, turning Gmail CRM into an event-driven workflow engine.
Over the last 30 days Streak shipped 1 meaningful update vs Keap's 0, most recently “⚡️ Automations can now trigger on new emails, calls, and meeting notes”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Streak focuses on crm, gmail and automation.
Over the last 30 days Streak has been shipping faster than Keap — a point in its favour if release momentum matters to you.
8. Folk · velocity 6.3
Folk launched an MCP server and a mobile app in the same summer — two distinct distribution bets at once.
Over the last 30 days Folk shipped 1 meaningful update vs Keap's 0, most recently “folk MCP turns interactions into insight”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Folk focuses on crm, mcp and mobile.
Over the last 30 days Folk has been shipping faster than Keap — a point in its favour if release momentum matters to you.
9. Thryv · velocity 6.3
Thryv's feed is a marketing blog; the product news hides between the SEO posts.
Its velocity score of 6.3/10 reflects longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, Thryv focuses on local seo, ai search and lead scoring.
Thryv and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
10. Weflow · velocity 6.3
Weflow is moving its reporting inside Salesforce rather than asking reps to leave it.
Its velocity score of 6.3/10 reflects longer-term release cadence; its most recent meaningful update was “The Weflow Analytics Suite directly in Salesforce”.
Where Keap leans on crm, marketing automation and thryv platform, Weflow focuses on revenue operations, salesforce and activity capture.
Weflow and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
11. GroupOffice · velocity 5.0
GroupOffice ships 7 builds across three version tracks in five weeks — no changelogs disclosed.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Keap leans on crm, marketing automation and thryv platform, GroupOffice focuses on groupware, self hosted and open source.
GroupOffice and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full GroupOffice trajectory → · Compare Keap vs GroupOffice →
12. Streak · velocity 5.0
Streak doubles down on LLM-native CRM with Claude connector and expanded MCP write capabilities.
Its velocity score of 5.0/10 reflects longer-term release cadence; its most recent meaningful update was “🤖 Add Streak as a Claude connector”.
Where Keap leans on crm, marketing automation and thryv platform, Streak focuses on crm, llm integration and mcp.
Streak and Keap have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Frequently asked questions
What are the best alternatives to Keap?
The top Keap alternatives we currently track in CRM software are Twenty, Twenty, Folk, Close CRM, Lime Connect, ranked by recent ship velocity.
How is this list of Keap alternatives ranked?
Alternatives are ranked by Sparkpulse's velocity_score — release cadence + 30-day spark count + sector-relative ship rate.
Can I compare Keap directly with one of these alternatives?
Yes — every card has a "Compare with Keap" link to a side-by-side /compare page.