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Folk

CRM
Velocity5.0

Collaborative CRM for teams with relationship management and pipeline tracking.

www.folk.app ↗

folk rebrands itself as the CRM for the agent era, after a month of MCP writes.

crmmcpai-agentsenrichmentpositioning
◆Current state
folk is a lightweight relationship CRM that widened its surface through the summer with a mobile app, Tasks, an Interactions API, an MCP connector and EU data residency. October added phone-number lookup, calling with recording, bulk MCP writes, a French interface and enrichment in the API and MCP. On November 6 it published a positioning page, 'The CRM for the agent era', with no new feature detail.
◆Where it's heading
The October releases made folk's data readable and writable by AI agents; the November page states that as the product's identity. The pitch is shifting from a simple CRM for people to the context store agents act on.
◆Prediction
Agent-facing features, such as more MCP actions or agent-triggered workflows, are the likeliest next entries; the positioning page itself names none.

◆Recent moves

  1. 4d ago

    folk repositions as a CRM that feeds AI agents

    A one-line positioning post recasts folk as a CRM whose data feeds AI agents. It names no new feature, but it formalizes the direction set by October's bulk MCP writes and API enrichment.

  2. 12d ago

    Your CRM can now enrich contacts on its own

    The folk API and MCP now include enrichment, per a one-line note. After bulk writes in October, agents can complete contact records as well as create them.

  3. 14d ago

    folk in French

    folk's interface is now available in French. Coming a month after EU data residency, it follows through on the European push and lowers adoption friction for French-speaking sales teams.

  4. 21d ago

    Introducing bulk actions in folk MCP

    The MCP connector moves from reading interactions to writing: AI agents can now create and update CRM records in bulk. The note is a one-liner, but it extends September's MCP launch into a two-way interface.

  5. 26d ago

    folk bundles six features for field sales reps

    folk groups six features under a field-sales banner; the post itself gives no detail on what is new. It reads as positioning of the mobile, calling and capture work shipped since July rather than a new capability.

  6. 1mo ago

    folk adds calling with call recording (beta)

    Calling with recording (beta) arrives a week after phone-number finding, so reps can find a number and dial it without leaving folk. It extends the prospecting loop from contact data into the conversation itself.