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Bitrix24's blog explains MCP for small teams; still no product releases.
Comparison · CRM
GroupOffice vs Keap
A side-by-side editorial comparison of GroupOffice and Keap — release velocity, themes, recent moves, and the top alternatives to consider.
Shared themes:crm
GroupOffice vs Keap: at a glance
What is GroupOffice?
GroupOffice patches its 25.0 and 6.8 lines again, still with no notes.
GroupOffice ships maintenance builds across three release lines at once. On November 12 it tagged 6.8.183 and 25.0.117, and on November 13 it followed with 6.8.184 and 25.0.118 within forty minutes. Every note is the same install boilerplate, so the feed shows cadence but not what changed.
What is Keap?
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
GroupOffice vs Keap: editorial side-by-side
GroupOffice
5.0CRM
GroupOffice patches its 25.0 and 6.8 lines again, still with no notes.
◆ Current state
GroupOffice ships maintenance builds across three release lines at once. On November 12 it tagged 6.8.183 and 25.0.117, and on November 13 it followed with 6.8.184 and 25.0.118 within forty minutes. Every note is the same install boilerplate, so the feed shows cadence but not what changed.
◆ Where it's heading
The 6.8 line, two majors behind current, has now had four patches in nine days, while 26.0 keeps a weekly rhythm. That points to fixes being backported to long-supported installs rather than new features, though the notes never say so.
◆ Prediction
A 26.0.60 build is the likely next tag within days, since 26.0 has shipped weekly and was left out of the November 12 pair.
Keap
0.0CRM
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
◆ Current state
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
◆ Where it's heading
Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.
◆ Prediction
The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.
Alternatives to GroupOffice and Keap
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either GroupOffice or Keap.
Twenty
Twenty 2.58.1 stops existing accounts from joining a workspace through SSO alone.
Twenty
Twenty 2.58 rebuilds CRM permissions down to the row and adds MCP workflow steps.
Folk
folk adds a command panel and quick-add tasks after its agent-era repositioning.
Folk
folk now pitches itself as the CRM for the agent era.
IntegCRM
IntegCRM adds document folders, turning back to client records after two email releases.
See all GroupOffice alternatives → · See all Keap alternatives →
Recent activity from GroupOffice and Keap
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 21h agoGroupOfficeGroupOffice 25.0.118 previous-line maintenance build
- 22h agoGroupOfficeGroupOffice 6.8.184 legacy-line maintenance build
- 2d agoGroupOfficeGroupOffice 25.0.117 previous-line maintenance build
- 2d agoGroupOfficeGroupOffice 6.8.183 legacy-line maintenance build
- 4d agoGroupOfficeGroupOffice 25.0.116 previous-line maintenance build
- 4d agoGroupOfficeGroupOffice 26.0.59 maintenance build
- 9mo agoKeapLegal/privacy footer (scraper noise)
- 10mo agoKeapDecember Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility
- 11mo agoKeapNovember Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools
- 1y agoKeapOctober Product Update: Work Faster and Stay Organized with New Automation Tools
- 1y agoKeapThryv API Update: Full Feature Parity and New SDKs Now Available ⚡
- 1y agoKeapGrow 2025 Product Recap: Innovations You Need to Know
Frequently asked questions
What is the difference between GroupOffice and Keap?
Both compete on the same themes — crm — within CRM. GroupOffice is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is GroupOffice better than Keap?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. GroupOffice is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to GroupOffice?
Top GroupOffice alternatives in CRM are ranked by recent ship velocity. Browse the "GroupOffice alternatives" section above for the current picks, or visit /alternatives/groupoffice for the full list with editorial commentary on each.
What are the best alternatives to Keap?
Top Keap alternatives in CRM are ranked by recent ship velocity. Browse the "Keap alternatives" section above for the current picks, or visit /alternatives/keap for the full list with editorial commentary on each.