Twenty
Twenty's agent surface keeps widening while the release train splits across two tags
Comparison · CRM
Keap vs Streak
A side-by-side editorial comparison of Keap and Streak — release velocity, themes, recent moves, and the top alternatives to consider.
Keap vs Streak: at a glance
What is Keap?
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
What is Streak?
Streak went from an MCP server you configure to a Claude connector you click.
Streak is a Gmail-native CRM that has spent the last quarter making its pipeline data legible and writable by AI assistants. Its MCP server moved from read-only to full write access in June, and as of August Streak ships as a one-click Claude connector with no server URL to paste. Alongside that, the core CRM keeps getting collaboration and hygiene work: live viewing indicators, filterable pipeline newsfeeds, and validation rules that now hold on mobile.
Keap vs Streak: editorial side-by-side
Keap
0.0CRM
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
◆ Current state
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
◆ Where it's heading
Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.
◆ Prediction
The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.
Streak
6.3CRM
Streak went from an MCP server you configure to a Claude connector you click.
◆ Current state
Streak is a Gmail-native CRM that has spent the last quarter making its pipeline data legible and writable by AI assistants. Its MCP server moved from read-only to full write access in June, and as of August Streak ships as a one-click Claude connector with no server URL to paste. Alongside that, the core CRM keeps getting collaboration and hygiene work: live viewing indicators, filterable pipeline newsfeeds, and validation rules that now hold on mobile.
◆ Where it's heading
The investment is going into the assistant as a primary client rather than a bolted-on sidebar, and each release lowers the cost of pointing an LLM at the CRM: read, then write, then zero-config install. The non-AI work serves the same end, since validation rules and per-person activity history are what make AI answers about a pipeline trustworthy. Streak is betting the CRM gets used through a conversation more often than through its own UI.
◆ Prediction
Expect the connector surface to widen to other assistant vendors and the AI credit system to become the metering story as LLM-driven writes grow. The entries show no pricing changes yet, so how that consumption gets charged is still unclear.
Alternatives to Keap and Streak
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keap or Streak.
BigContacts
A CRM whose public feed is entirely email-marketing education, not product news.
NetHunt CRM
NetHunt publishes CRM explainers on a steady cadence; the product stays off the feed
Recruiterflow
Recruiterflow's feed is a content-marketing engine, not a changelog
Cognism
Cognism's feed carries a content-marketing engine, not a product changelog.
Vendasta
The tracked feed is agency marketing content, so Vendasta's actual shipping stays invisible here
Recent activity from Keap and Streak
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 8d agoStreak🤖 Add Streak as a Claude connector ⚡
- 15d agoStreak📱 Data validation in Streak iOS and Android apps
- 27d agoStreak🗞️ Pipeline newsfeed: filter activity by teammate and event type
- 1mo agoStreak👀 Real time collaboration: see who's viewing a deal in your pipeline
- 1mo agoStreak🔧 June 2026 fixes & improvements
- 2mo agoStreak🤖 Expanded MCP capabilities: create boxes, contacts, and more from LLMs ⚡
- 6mo agoKeapLegal/privacy footer (scraper noise)
- 6mo agoKeapDecember Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility
- 8mo agoKeapNovember Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools
- 9mo agoKeapThryv API Update: Full Feature Parity and New SDKs Now Available ⚡
- 9mo agoKeapOctober Product Update: Work Faster and Stay Organized with New Automation Tools
- 9mo agoKeapGrow 2025 Product Recap: Innovations You Need to Know
Frequently asked questions
What is the difference between Keap and Streak?
They serve adjacent needs but don't currently overlap on shipped themes. Streak is currently shipping more aggressively (velocity 6.3 vs 0.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Keap better than Streak?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Streak is currently shipping more aggressively (velocity 6.3 vs 0.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Keap?
Top Keap alternatives in CRM are ranked by recent ship velocity. Browse the "Keap alternatives" section above for the current picks, or visit /alternatives/keap for the full list with editorial commentary on each.
What are the best alternatives to Streak?
Top Streak alternatives in CRM are ranked by recent ship velocity. Browse the "Streak alternatives" section above for the current picks, or visit /alternatives/streak for the full list with editorial commentary on each.