Close CRM
Close is turning Chloe and its voice agents into the CRM's working layer.
A side-by-side editorial comparison of Streak and Twenty — release velocity, themes, recent moves, and the top alternatives to consider.
Streak wires automations to email and call activity, turning Gmail CRM into an event-driven workflow engine.
Streak is deepening its Gmail-native CRM position by tying automations directly to email threads, calls, and meeting notes — any new activity in a pipeline box can now trigger an automation. The Claude connector (one-click MCP integration) and an expanded MCP server for creating/updating records complete a trifecta of LLM-adjacent features shipped over the past few months.
Twenty is in a patch-release grind, polishing validation rules and MCP plumbing.
Twenty is shipping near-daily point releases, mostly performance tweaks, cache refactors and UI fixes. The one user-facing feature in flight is a validation-rule editor being built across a stacked series of PRs, alongside lighter JSON Schemas for its MCP database tools.
Streak is deepening its Gmail-native CRM position by tying automations directly to email threads, calls, and meeting notes — any new activity in a pipeline box can now trigger an automation. The Claude connector (one-click MCP integration) and an expanded MCP server for creating/updating records complete a trifecta of LLM-adjacent features shipped over the past few months.
Streak is moving from a passive data store (CRM you update manually) toward an active workflow layer (CRM that reacts to what happens in your Gmail). AI citations, the Claude connector, and expanded MCP capabilities collectively suggest Streak's differentiation will be depth of LLM integration for a Gmail-native context — not competing with Salesforce on breadth.
The next likely move is AI-generated pipeline updates triggered by email activity — automations that don't just fire when email activity happens, but read the email content and fill in deal fields based on what was discussed.
Twenty is shipping near-daily point releases, mostly performance tweaks, cache refactors and UI fixes. The one user-facing feature in flight is a validation-rule editor being built across a stacked series of PRs, alongside lighter JSON Schemas for its MCP database tools.
The 2.4x line points to hardening rather than expansion: workspace cache tuning, faster rich-text parsing and schema clean-up after the 2.42–2.43 move of AI chat threads into the workspace schema. Validation rules and MCP tooling are where new capability is landing.
The fifth part of the validation-rule series is the likely next visible release, probably bundled with more MCP schema and cache work.
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Streak or Twenty.
Close is turning Chloe and its voice agents into the CRM's working layer.
GroupOffice ships a weekly 26.0 build with no public change notes, so its direction is hard to read.
Twenty keeps shipping 2.45 patches while the validation-rule series waits on part five.
folk adds phone-number finding, pulling prospecting data into the CRM itself
IntegCRM keeps building out invoicing, bookings and forms for service businesses.
Corteza is in maintenance mode: patching its workflow engine's memory use, nothing new on top.
See all Streak alternatives → · See all Twenty alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
Both compete on the same themes — mcp — within CRM. Twenty is currently shipping more aggressively (velocity 7.5 vs 6.3), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Twenty is currently shipping more aggressively (velocity 7.5 vs 6.3), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
Top Streak alternatives in CRM are ranked by recent ship velocity. Browse the "Streak alternatives" section above for the current picks, or visit /alternatives/streak for the full list with editorial commentary on each.
Top Twenty alternatives in CRM are ranked by recent ship velocity. Browse the "Twenty alternatives" section above for the current picks, or visit /alternatives/twenty for the full list with editorial commentary on each.