LoginSign Up
← Back to all sparks
M

Membrain

CRM
Velocity5.0

Complex B2B sales-enablement CRM focused on consultative sales process execution.

www.membrain.com ↗

Membrain stays on its established thought-leadership cadence around complex-sales coaching.

complex salessales coachingworkflowsai role playpodcast cadence
◆Current state
The feed is split evenly between Jakob Engdahl's blog essays on sales discipline and workflow design and 'Art and Science of Complex Sales' podcast episodes featuring CROs and sales leaders. No product release notes; commentary serves the brand's positioning as a category voice on complex-sale methodology.
◆Where it's heading
Content is reinforcing two product hooks Membrain wants buyers thinking about: workflows (the May 6 piece argues workflows are an underused lever) and AI role play for sales coaching (the April 15 piece). These are signals of where the platform is being marketed even if the underlying feature work isn't published here.
◆Prediction
Expect more content tying complex-sale methodology to workflow execution inside Membrain and continued AI-coaching framing. The next move worth watching is whether AI role-play becomes a marketed product capability or stays a directional essay.

◆Recent moves

  1. 2d ago

    The State of B2b Sales Trend 2026 with Paul Fuller

    Podcast episode on the state of B2B sales. Reinforces Membrain's positioning as a voice on the profession, not a product news drop.

    View source ↗
  2. 6d ago

    Why a Shared Mental Model is the Missing Piece in Complex Sales

    Methodology essay on shared mental models in complex sales. Fits the editorial pattern of arguing for structured selling that Membrain's product enforces.

    View source ↗
  3. 13d ago

    4 Things Tokyo Taught Me About Sales Discipline

    Personal-essay format piece using Tokyo as a lens for sales discipline. On-brand thought-leadership cadence.

    View source ↗
  4. 20d ago

    The Most Overlooked Lever For Improving Sales Growth

    Essay arguing workflows are the overlooked lever for sales growth. Notable because workflows are a Membrain product surface — content seeding the buying hook.

    View source ↗
  5. 23d ago

    Think Like a Sales Practitioner with Robert Herbst

    Podcast episode with Robert Herbst on identity-driven selling. Continues the weekly podcast rhythm.

    View source ↗
  6. 27d ago

    “We Are Competing To Lose 80-85% Of Our Deals!”

    Provocation piece challenging GTM strategies that accept high loss rates. Brand-voice essay, no product change.

    View source ↗