Twenty
Twenty is hardening its AI agent layer — schema migrations signal it's treating agentic threads as load-bearing infrastructure.
Comparison · CRM
Keap vs NetHunt CRM
A side-by-side editorial comparison of Keap and NetHunt CRM — release velocity, themes, recent moves, and the top alternatives to consider.
Shared themes:crm
Keap vs NetHunt CRM: at a glance
What is Keap?
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
What is NetHunt CRM?
NetHunt CRM ships workflow, integration, and automation depth as it builds toward a more self-contained sales OS.
NetHunt CRM, a Gmail-native CRM, has been shipping steadily across automation, integration, and data quality work. Recent releases add Aircall integration for call logging, statistical email tracking fields, a workflow engine redesign with retry/cancel/history capabilities, and auto-creation of contacts from Gmail compose and social channels. The changelog entries lack timestamps, making cadence difficult to assess, but the breadth of changes suggests a sustained shipping pace.
Keap vs NetHunt CRM: editorial side-by-side
Keap
0.0CRM
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
◆ Current state
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
◆ Where it's heading
Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.
◆ Prediction
The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.
NetHunt CRM
0.0CRM
NetHunt CRM ships workflow, integration, and automation depth as it builds toward a more self-contained sales OS.
◆ Current state
NetHunt CRM, a Gmail-native CRM, has been shipping steadily across automation, integration, and data quality work. Recent releases add Aircall integration for call logging, statistical email tracking fields, a workflow engine redesign with retry/cancel/history capabilities, and auto-creation of contacts from Gmail compose and social channels. The changelog entries lack timestamps, making cadence difficult to assess, but the breadth of changes suggests a sustained shipping pace.
◆ Where it's heading
NetHunt is expanding outward from Gmail toward a broader sales operations platform: telephony integration (Aircall, Ringostat, Binotel), messenger support, improved webforms, and enhanced automations. The workflow redesign—which adds retry logic, cancellation controls, and run history—indicates the product is maturing its automation engine for teams running complex multi-step sales processes.
◆ Prediction
More telephony and communication integrations are likely given the pattern. The automation redesign suggests upcoming improvements to trigger logic or condition branching. Email deliverability tooling (custom SMTP, manual send delays) points toward continued investment in outreach capabilities.
Alternatives to Keap and NetHunt CRM
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keap or NetHunt CRM.
Twenty
Twenty stabilizes its agent chat data model after a hotfix-heavy 2.42 release cycle
GroupOffice
GroupOffice ships 7 builds across three version tracks in five weeks — no changelogs disclosed
Nutshell
Nutshell is shipping full-stack CRM depth—behavioral email sequences, quota management, and QuickBooks integration—at an unusually fast pace.
Streak
Streak doubles down on LLM-native CRM with Claude connector and expanded MCP write capabilities.
Folk
folk CRM adds EU data residency and tasks in an active shipping month
See all Keap alternatives → · See all NetHunt CRM alternatives →
Recent activity from Keap and NetHunt CRM
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 8mo agoKeapLegal/privacy footer (scraper noise)
- 8mo agoKeapDecember Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility
- 9mo agoKeapNovember Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools
- 10mo agoKeapOctober Product Update: Work Faster and Stay Organized with New Automation Tools
- 10mo agoKeapThryv API Update: Full Feature Parity and New SDKs Now Available ⚡
- 10mo agoKeapGrow 2025 Product Recap: Innovations You Need to Know
Frequently asked questions
What is the difference between Keap and NetHunt CRM?
Both compete on the same themes — crm — within CRM. Keap and NetHunt CRM are shipping at a similar cadence (velocity 0.0 vs 0.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Keap better than NetHunt CRM?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Keap and NetHunt CRM are shipping at a similar cadence (velocity 0.0 vs 0.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Keap?
Top Keap alternatives in CRM are ranked by recent ship velocity. Browse the "Keap alternatives" section above for the current picks, or visit /alternatives/keap for the full list with editorial commentary on each.
What are the best alternatives to NetHunt CRM?
Top NetHunt CRM alternatives in CRM are ranked by recent ship velocity. Browse the "NetHunt CRM alternatives" section above for the current picks, or visit /alternatives/nethunt-crm for the full list with editorial commentary on each.