Twenty
Twenty is hardening its AI agent layer — schema migrations signal it's treating agentic threads as load-bearing infrastructure.
Comparison · CRM
Keap vs Streak
A side-by-side editorial comparison of Keap and Streak — release velocity, themes, recent moves, and the top alternatives to consider.
Shared themes:crm
Keap vs Streak: at a glance
What is Keap?
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
What is Streak?
Streak doubles down on LLM-native CRM with Claude connector and expanded MCP write capabilities.
Streak is a Gmail-embedded CRM that has been steadily closing the gap between where sales reps work (their inbox) and where deal data lives. Its recent shipping shows two tracks running in parallel: deepening real-time collaboration features (live viewing indicators, mobile data validation, pipeline newsfeed filtering) and building out LLM-native access to CRM data via MCP. The Claude connector—one-click setup, no server URL—is the clearest signal of where the product is placing its bet.
Keap vs Streak: editorial side-by-side
Keap
0.0CRM
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
◆ Current state
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
◆ Where it's heading
Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.
◆ Prediction
The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.
Streak
5.0CRM
Streak doubles down on LLM-native CRM with Claude connector and expanded MCP write capabilities.
◆ Current state
Streak is a Gmail-embedded CRM that has been steadily closing the gap between where sales reps work (their inbox) and where deal data lives. Its recent shipping shows two tracks running in parallel: deepening real-time collaboration features (live viewing indicators, mobile data validation, pipeline newsfeed filtering) and building out LLM-native access to CRM data via MCP. The Claude connector—one-click setup, no server URL—is the clearest signal of where the product is placing its bet.
◆ Where it's heading
Streak is positioning as an agent-addressable CRM: a place where AI tools can read and write deal data directly alongside human teammates. The MCP server expansion to support record creation and deal updates from LLMs makes this concrete. The mobile and collaboration work is table stakes for staying competitive in the embedded-CRM space, but the LLM integration layer is where Streak is trying to differentiate.
◆ Prediction
The next move is likely deeper agentic automation—triggers that let LLM workflows initiate pipeline updates, not just read them. The groundwork is laid; the question is whether Streak builds native orchestration or bets on third-party tool use.
Alternatives to Keap and Streak
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keap or Streak.
Twenty
Twenty stabilizes its agent chat data model after a hotfix-heavy 2.42 release cycle
GroupOffice
GroupOffice ships 7 builds across three version tracks in five weeks — no changelogs disclosed
Nutshell
Nutshell is shipping full-stack CRM depth—behavioral email sequences, quota management, and QuickBooks integration—at an unusually fast pace.
NetHunt CRM
NetHunt CRM ships workflow, integration, and automation depth as it builds toward a more self-contained sales OS.
Folk
folk CRM adds EU data residency and tasks in an active shipping month
Recent activity from Keap and Streak
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 11d agoStreak📱 Viewing indicators in the Streak mobile app
- 24d agoStreak⚡️ Automations can now trigger on new emails, calls, and meeting notes
- 1mo agoStreak🔎 Filter suggestions in the saved view editor
- 1mo agoStreak🤖 Add Streak as a Claude connector ⚡
- 2mo agoStreak📱 Data validation in Streak iOS and Android apps
- 2mo agoStreak🗞️ Pipeline newsfeed: filter activity by teammate and event type
- 8mo agoKeapLegal/privacy footer (scraper noise)
- 8mo agoKeapDecember Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility
- 9mo agoKeapNovember Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools
- 10mo agoKeapOctober Product Update: Work Faster and Stay Organized with New Automation Tools
- 10mo agoKeapThryv API Update: Full Feature Parity and New SDKs Now Available ⚡
- 10mo agoKeapGrow 2025 Product Recap: Innovations You Need to Know
Frequently asked questions
What is the difference between Keap and Streak?
Both compete on the same themes — crm — within CRM. Streak is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Keap better than Streak?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Streak is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Keap?
Top Keap alternatives in CRM are ranked by recent ship velocity. Browse the "Keap alternatives" section above for the current picks, or visit /alternatives/keap for the full list with editorial commentary on each.
What are the best alternatives to Streak?
Top Streak alternatives in CRM are ranked by recent ship velocity. Browse the "Streak alternatives" section above for the current picks, or visit /alternatives/streak-crm for the full list with editorial commentary on each.