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Comparison · Finance
Increase vs Purchasely
A side-by-side editorial comparison of Increase and Purchasely — release velocity, themes, recent moves, and the top alternatives to consider.
Increase vs Purchasely: at a glance
What is Increase?
Increase enriches card transactions with Spade merchant data between its quarterly letters.
A standalone update joins the quarterly newsletters: card transactions now carry a Spade enrichment record with the merchant's name, legal name, logo, website, phone number, store location and an industry category up to four levels deep. The last three quarters moved past core payment rails into managed compliance, entity onboarding sessions, 3D Secure, push provisioning and IP-restricted API keys. SDK coverage has widened to C#, PHP and Ruby, and the documentation was reworked to be readable by LLMs.
What is Purchasely?
Purchasely 6.2 lets apps send their own events and open campaigns from them
Purchasely is an SDK for in-app subscriptions and paywalls. Version 6.2 lets an app send its own business events, declared in the Console, then trigger a campaign from one or track it from a Screen action as a conversion KPI. Every purchase is now linked to the paywall, placement, campaign and A/B test that started it, and audiences can see active and expired subscriptions, including those bought on the web. The release has no breaking API changes, but iOS servers reading appAccountToken to identify users must change, because that field now carries a per-purchase UUID.
Increase vs Purchasely: editorial side-by-side
Increase
2.5FINANCE
Increase enriches card transactions with Spade merchant data between its quarterly letters.
◆ Current state
A standalone update joins the quarterly newsletters: card transactions now carry a Spade enrichment record with the merchant's name, legal name, logo, website, phone number, store location and an industry category up to four levels deep. The last three quarters moved past core payment rails into managed compliance, entity onboarding sessions, 3D Secure, push provisioning and IP-restricted API keys. SDK coverage has widened to C#, PHP and Ruby, and the documentation was reworked to be readable by LLMs.
◆ Where it's heading
The arc runs from moving money to operating a bank program end to end. Early quarters added rails (FedNow, Push-to-Card, check transfers); recent ones add the compliance, onboarding and dispute machinery a customer would otherwise build or buy separately. Q2 2026 adds blockchain transfers alongside managed compliance, and flags cross-border payments and lending APIs as next.
◆ Prediction
Expect the cross-border payments and lending APIs named in the Q2 2026 letter to ship as the next quarter's headline, extending the same pattern of absorbing adjacent financial products into the core API.
Purchasely
2.5FINANCE
Purchasely 6.2 lets apps send their own events and open campaigns from them
◆ Current state
Purchasely is an SDK for in-app subscriptions and paywalls. Version 6.2 lets an app send its own business events, declared in the Console, then trigger a campaign from one or track it from a Screen action as a conversion KPI. Every purchase is now linked to the paywall, placement, campaign and A/B test that started it, and audiences can see active and expired subscriptions, including those bought on the web. The release has no breaking API changes, but iOS servers reading appAccountToken to identify users must change, because that field now carries a per-purchase UUID.
◆ Where it's heading
After the 6.0 reset and 6.1's web-to-app redemption, the SDK is moving from presenting paywalls toward deciding when they appear and measuring what they did. Custom Events supply the trigger and the KPI, purchase attribution closes the loop back to the paywall, and subscription visibility across web and app feeds the targeting.
◆ Prediction
Custom Events are described per platform with some attributes iOS-only, so expect those counters to reach Android. Attribution by paywall also makes Console reporting on campaign and A/B results the natural next area, though the entries do not state it.
Alternatives to Increase and Purchasely
Other Finance products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Increase or Purchasely.
Adapty
Adapty closes its old paywall builder and sells the annual plan as twelve payments
Dwolla
Dwolla is buying its way to instant payouts while its own MCP experiment gets a public post-mortem
OpenBB
OpenBB V5 swaps AGPL for Apache-2.0 and cuts sixteen provider packages.
GnuCash
GnuCash 5.17 is another bugfix list, with a real capital-gains fix tucked inside.
Bill.com
BILL turns multi-entity into its main theme, while AI moves into the AP inbox and month-end close.
See all Increase alternatives → · See all Purchasely alternatives →
Recent activity from Increase and Purchasely
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 24d agoPurchasely6.2 - Custom Events
- 26d agoIncreaseIncrease adds real-time merchant data from Spade to card transactions
- 1mo agoPurchasely6.1 - Web2App Redemption
- 3mo agoIncreaseManaged compliance and blockchain transfers land in Q2 ⚡
- 3mo agoPurchasely6.0 - 12 month commitment and personalized tags ⚡
- 6mo agoIncreaseEntity onboarding, 3D Secure and IP-restricted keys
- 8mo agoPurchasely5.7 - Open a flow from an inline screen
- 10mo agoIncreaseFedNow, Push-to-Card and a Cards Disputes API
- 11mo agoPurchasely5.6 - Bring Your Own Screen & Conditional Visibility
- 0y agoPurchasely5.5 - Various Data discrepancies and bugs fixed & Web checkout for Android
- 1y agoIncreaseEvent log filtering and check transfer work
- 1y agoIncreaseFile links, check deposit images, Apple Pay history
Frequently asked questions
What is the difference between Increase and Purchasely?
They serve adjacent needs but don't currently overlap on shipped themes. Increase and Purchasely are shipping at a similar cadence (velocity 2.5 vs 2.5, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Increase better than Purchasely?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Increase and Purchasely are shipping at a similar cadence (velocity 2.5 vs 2.5, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Finance products to evaluate alongside.
What are the best alternatives to Increase?
Top Increase alternatives in Finance are ranked by recent ship velocity. Browse the "Increase alternatives" section above for the current picks, or visit /alternatives/increase for the full list with editorial commentary on each.
What are the best alternatives to Purchasely?
Top Purchasely alternatives in Finance are ranked by recent ship velocity. Browse the "Purchasely alternatives" section above for the current picks, or visit /alternatives/purchasely for the full list with editorial commentary on each.