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Bitrix24's blog explains MCP for small teams; still no product releases.
A side-by-side editorial comparison of Clari and Less Annoying CRM — release velocity, themes, recent moves, and the top alternatives to consider.
| Feature | Clari | Less Annoying CRM |
|---|---|---|
| Sector | CRM | CRM |
| Velocity score | 3.8 | 5.0 |
| Sparks · 30d | 0 | 0 |
| Top themes | mcp, agentic tier, crm sync, salesloft merger | small-business-crm, customer-requests, contact-records, search |
| Last editorial update | 3mo ago | 9d ago |
| Website | Visit → | — |
Clari's owner puts Salesloft data inside ChatGPT, and prices it as an add-on
This feed is Salesloft's combined monthly release notes post-merger, so Clari updates arrive bundled with Salesloft, Groove, and Copilot changes. The August notes are dominated by CRM plumbing, including automatic Salesforce account linking, self-service custom object controls, and a required migration to a new External Client Application before 2 September, plus the first ChatGPT-facing MCP connector. Clari's own recent additions are narrower: Copilot call scoring in June and an in-app support chatbot in July.
Less Annoying CRM lets users pin notes to the top of a contact
LACRM ships slowly and from user requests. Two weeks after October's bundle of six features (scratchpad widget, custom contact labels, event and task search, history filters), it added pinned notes that stay at the top of a contact or company record. Earlier in the year came configurable task views, rich text fields, undo merge and relative date filters.
This feed is Salesloft's combined monthly release notes post-merger, so Clari updates arrive bundled with Salesloft, Groove, and Copilot changes. The August notes are dominated by CRM plumbing, including automatic Salesforce account linking, self-service custom object controls, and a required migration to a new External Client Application before 2 September, plus the first ChatGPT-facing MCP connector. Clari's own recent additions are narrower: Copilot call scoring in June and an in-app support chatbot in July.
The agentic layer is where the investment goes, and it is sold as a tier rather than included, with the ChatGPT MCP connector requiring both the Agentic add-on and an enterprise ChatGPT subscription. At the same time the Claude MCP server lost its transcript tool to a protocol limitation, so the surface is being shaped by what each host can carry. Underneath, considerable engineering is going into CRM fidelity across merges, deletions, and custom objects, which is the unglamorous prerequisite for agents that read revenue data.
The MCP surface looks set to expand by host rather than by capability, and the External Client Application migration will dominate admin communication through the 2 September deadline.
LACRM ships slowly and from user requests. Two weeks after October's bundle of six features (scratchpad widget, custom contact labels, event and task search, history filters), it added pinned notes that stay at the top of a contact or company record. Earlier in the year came configurable task views, rich text fields, undo merge and relative date filters.
The work stays on the daily record view: making the current state of a client easier to see as history grows. No AI, pricing or integration moves appear in the entries.
More small record-view and search features, either one at a time or as another bundle, are the likely next step.
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Clari or Less Annoying CRM.
Bitrix24's blog explains MCP for small teams; still no product releases.
Twenty 2.58.1 stops existing accounts from joining a workspace through SSO alone.
Twenty 2.58 rebuilds CRM permissions down to the row and adds MCP workflow steps.
GroupOffice patches its 25.0 and 6.8 lines again, still with no notes.
folk adds a command panel and quick-add tasks after its agent-era repositioning.
folk now pitches itself as the CRM for the agent era.
See all Clari alternatives → · See all Less Annoying CRM alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Less Annoying CRM is currently shipping more aggressively (velocity 5.0 vs 3.8), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Less Annoying CRM is currently shipping more aggressively (velocity 5.0 vs 3.8), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
Top Clari alternatives in CRM are ranked by recent ship velocity. Browse the "Clari alternatives" section above for the current picks, or visit /alternatives/clari for the full list with editorial commentary on each.
Top Less Annoying CRM alternatives in CRM are ranked by recent ship velocity. Browse the "Less Annoying CRM alternatives" section above for the current picks, or visit /alternatives/less-annoying-crm for the full list with editorial commentary on each.