Twenty
Twenty 2.52 lets apps run their own account-connection flows and adds inbox sharing.
Comparison · CRM
Clari vs Close CRM
A side-by-side editorial comparison of Clari and Close CRM — release velocity, themes, recent moves, and the top alternatives to consider.
Clari vs Close CRM: at a glance
What is Clari?
Clari's owner puts Salesloft data inside ChatGPT, and prices it as an add-on
This feed is Salesloft's combined monthly release notes post-merger, so Clari updates arrive bundled with Salesloft, Groove, and Copilot changes. The August notes are dominated by CRM plumbing, including automatic Salesforce account linking, self-service custom object controls, and a required migration to a new External Client Application before 2 September, plus the first ChatGPT-facing MCP connector. Clari's own recent additions are narrower: Copilot call scoring in June and an in-app support chatbot in July.
What is Close CRM?
Close takes Chloe Chat out of beta for every customer, a month after OIDC SSO.
Close is shipping on three tracks. Its assistant Chloe is now generally available as Chloe Chat, answering pipeline questions, preparing a rep's day, analyzing data and taking actions from any page. Voice agents run on the rebuilt telephony layer with skills like Schedule Meeting, and the October 13 release added a central Security page with OIDC single sign-on alongside update-only Workflow triggers.
Clari vs Close CRM: editorial side-by-side
Clari
3.8CRM
Clari's owner puts Salesloft data inside ChatGPT, and prices it as an add-on
◆ Current state
This feed is Salesloft's combined monthly release notes post-merger, so Clari updates arrive bundled with Salesloft, Groove, and Copilot changes. The August notes are dominated by CRM plumbing, including automatic Salesforce account linking, self-service custom object controls, and a required migration to a new External Client Application before 2 September, plus the first ChatGPT-facing MCP connector. Clari's own recent additions are narrower: Copilot call scoring in June and an in-app support chatbot in July.
◆ Where it's heading
The agentic layer is where the investment goes, and it is sold as a tier rather than included, with the ChatGPT MCP connector requiring both the Agentic add-on and an enterprise ChatGPT subscription. At the same time the Claude MCP server lost its transcript tool to a protocol limitation, so the surface is being shaped by what each host can carry. Underneath, considerable engineering is going into CRM fidelity across merges, deletions, and custom objects, which is the unglamorous prerequisite for agents that read revenue data.
◆ Prediction
The MCP surface looks set to expand by host rather than by capability, and the External Client Application migration will dominate admin communication through the 2 September deadline.
Close CRM
5.0CRM
Close takes Chloe Chat out of beta for every customer, a month after OIDC SSO.
◆ Current state
Close is shipping on three tracks. Its assistant Chloe is now generally available as Chloe Chat, answering pipeline questions, preparing a rep's day, analyzing data and taking actions from any page. Voice agents run on the rebuilt telephony layer with skills like Schedule Meeting, and the October 13 release added a central Security page with OIDC single sign-on alongside update-only Workflow triggers.
◆ Where it's heading
Chloe has moved from a beta chat to the default way into the app: a command-palette fallback in September, notification threads, and now GA for all accounts. Paired with voice agents that act on phone numbers and Workflows that react to record updates, Close is building a CRM where assistants and automation do more of the work, with SSO and a security page arriving as the governance layer that buyers ask for.
◆ Prediction
Expect Chloe to gain more write actions and to connect with Workflows or voice-agent skills now that it is GA; the truncated entry doesn't list which actions it can take today.
Alternatives to Clari and Close CRM
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Clari or Close CRM.
Twenty
Twenty 2.53 lets apps lock field permission actions, a day after role-aware relation pickers.
IntegCRM
IntegCRM keeps building out invoicing, bookings, forms and email for service businesses.
Folk
folk ships a French interface weeks after moving its data storage to Europe.
GroupOffice
GroupOffice patches its current 26.0 line and the older 25.0 line on the same afternoon.
Corteza
Corteza 2026.9.0 goes final after a week of single-fix candidates.
See all Clari alternatives → · See all Close CRM alternatives →
Recent activity from Clari and Close CRM
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 9d agoClose CRMChloe Chat is out of beta for all Close customers
- 16d agoClose CRMClose adds a central Security page and OIDC single sign-on
- 17d agoClose CRMTrigger Workflows on updated events
- 23d agoClose CRMVoice agents get a single Schedule Meeting skill
- 23d agoClose CRMTemplate Creation from Email/SMS
- 1mo agoClose CRMAsk Chloe a question from the command palette
- 2mo agoClariSalesloft MCP lands in ChatGPT; Salesforce app migration required ⚡
- 4mo agoClariAda support chatbot arrives in Clari
- 4mo agoClariCopilot scores recorded calls against scorecards
- 7mo agoClariClari and Salesloft ship their first joint workflow
- 9mo agoClariFaster deal search and any-step Groove automation
- 9mo agoClariGroove flow transfers by custom lookup field
Frequently asked questions
What is the difference between Clari and Close CRM?
They serve adjacent needs but don't currently overlap on shipped themes. Close CRM is currently shipping more aggressively (velocity 5.0 vs 3.8), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Clari better than Close CRM?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Close CRM is currently shipping more aggressively (velocity 5.0 vs 3.8), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Clari?
Top Clari alternatives in CRM are ranked by recent ship velocity. Browse the "Clari alternatives" section above for the current picks, or visit /alternatives/clari for the full list with editorial commentary on each.
What are the best alternatives to Close CRM?
Top Close CRM alternatives in CRM are ranked by recent ship velocity. Browse the "Close CRM alternatives" section above for the current picks, or visit /alternatives/close-crm for the full list with editorial commentary on each.