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Comparison · CRM
Close CRM vs Twenty
A side-by-side editorial comparison of Close CRM and Twenty — release velocity, themes, recent moves, and the top alternatives to consider.
Close CRM vs Twenty: at a glance
What is Close CRM?
Close lets admins rename Leads, Contacts and Opportunities, a week after Chloe Chat reached GA.
Close is shipping on three tracks. Chloe Chat is generally available, voice agents run on the rebuilt telephony layer with skills like Schedule Meeting, and October added a central Security page with OIDC single sign-on. The October 29 release lets admins with Manage Customizations rename the Lead, Contact and Opportunity objects and their statuses, so a team can work in Accounts, People and Deals.
What is Twenty?
Twenty 2.55 starts private records, and had to fence chats so they stay private mid-upgrade.
Twenty tagged 2.55.0 on Nov 2, three days after 2.54. The only published note is a fix that keeps agent chats reachable only through their shares while private records are still switched off, after an earlier change would have exposed every workspace chat to members for hours during the upgrade. 2.54 turned campaigns on for every workspace and let apps declare MCP servers.
Close CRM vs Twenty: editorial side-by-side
Close CRM
5.0CRM
Close lets admins rename Leads, Contacts and Opportunities, a week after Chloe Chat reached GA.
◆ Current state
Close is shipping on three tracks. Chloe Chat is generally available, voice agents run on the rebuilt telephony layer with skills like Schedule Meeting, and October added a central Security page with OIDC single sign-on. The October 29 release lets admins with Manage Customizations rename the Lead, Contact and Opportunity objects and their statuses, so a team can work in Accounts, People and Deals.
◆ Where it's heading
Chloe has moved from a beta chat to the default way into the app: a command-palette fallback in September, notification threads, and now GA for all accounts. Paired with voice agents that act on phone numbers and Workflows that react to record updates, Close is building a CRM where assistants and automation do more of the work, with SSO and a security page arriving as the governance layer that buyers ask for.
◆ Prediction
Expect Chloe to gain more write actions and to connect with Workflows or voice-agent skills now that it is GA; the truncated entry doesn't list which actions it can take today.
Twenty
5.0CRM
Twenty 2.55 starts private records, and had to fence chats so they stay private mid-upgrade.
◆ Current state
Twenty tagged 2.55.0 on Nov 2, three days after 2.54. The only published note is a fix that keeps agent chats reachable only through their shares while private records are still switched off, after an earlier change would have exposed every workspace chat to members for hours during the upgrade. 2.54 turned campaigns on for every workspace and let apps declare MCP servers.
◆ Where it's heading
Twenty is adding record-level privacy, starting with agent chat threads, on top of a fast-growing app platform. Manifests now carry MCP servers and inbox links, and campaigns have left their flag. The release cadence is roughly one minor version every few days, with patch and npm publish runs in between.
◆ Prediction
Expect IS_PRIVATE_RECORD_ENABLED to come on for more objects beyond chats in the next releases. The 2.55 notes say too little about other features to predict more.
Alternatives to Close CRM and Twenty
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Close CRM or Twenty.
Landbase
Landbase pivots its content mill to Claude Code how-to guides.
Coevera
Coevera is turning Voyager AI from a chat panel into agents that edit CRM structure for you.
GroupOffice
GroupOffice keeps up a weekly 26.0 build cadence with notes that say nothing about content.
Twenty
Twenty 2.55 closes a window where every member could read every AI chat during upgrades.
IntegCRM
IntegCRM adds a spam check before campaigns go out, its second email-builder release in a week
See all Close CRM alternatives → · See all Twenty alternatives →
Recent activity from Close CRM and Twenty
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoTwentynpm publish record for 2.55.0
- 2d agoTwenty2.55: chats stay private while private records roll out
- 2d agoTwentySDK 2.55.0 tagged with the chat-privacy fix
- 4d agoTwentySDK 2.54: apps declare MCP servers; three breaking changes
- 4d agoTwenty2.54: campaigns on for all, marketplace listing, LinkedIn app
- 4d agoTwentynpm publish record for 2.54.3
- 6d agoClose CRMRename Leads, Contacts, and Opportunities
- 15d agoClose CRMChloe Chat is out of beta for all Close customers
- 22d agoClose CRMClose adds a central Security page and OIDC single sign-on
- 23d agoClose CRMTrigger Workflows on updated events
- 29d agoClose CRMVoice agents get a single Schedule Meeting skill
- 29d agoClose CRMTemplate Creation from Email/SMS
Frequently asked questions
What is the difference between Close CRM and Twenty?
They serve adjacent needs but don't currently overlap on shipped themes. Close CRM and Twenty are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Close CRM better than Twenty?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Close CRM and Twenty are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Close CRM?
Top Close CRM alternatives in CRM are ranked by recent ship velocity. Browse the "Close CRM alternatives" section above for the current picks, or visit /alternatives/close-crm for the full list with editorial commentary on each.
What are the best alternatives to Twenty?
Top Twenty alternatives in CRM are ranked by recent ship velocity. Browse the "Twenty alternatives" section above for the current picks, or visit /alternatives/twenty-crm for the full list with editorial commentary on each.