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Comparison · Mkt Auto

Ghost vs Mautic

A side-by-side editorial comparison of Ghost and Mautic — release velocity, themes, recent moves, and the top alternatives to consider.

Ghost vs Mautic: at a glance

FeatureGhostMautic
SectorMkt AutoMkt Auto
Velocity score5.05.0
Sparks · 30d00
Top themesmembership, email automation, lifecycle marketing, creator monetizationmarketing automation, open source, security, email marketing
Last editorial update14h ago3h ago
WebsiteVisit →Visit →

What is Ghost?

Ghost's welcome flows now report step by step and split by paid tier.

October extended the member email automation that has been Ghost's main line since June. Automation analytics show how many members enter welcome flows and follow them step by step, and welcome sequences can now differ per paid tier. Stripe Checkout customization keeps a publication's brand on the payment page, following August's gift improvements.

Read the full Ghost trajectory →

What is Mautic?

Mautic patches remote code execution in campaign import across three supported branches.

Mautic, the open-source marketing automation platform, released 7.2.2, 6.0.10 and 5.2.12 on 26 October as security releases, including remote code execution through campaign import and a Twig sandbox escape in theme templates. September's 7.2.1 was a bug sweep after the 7.2.0 feature release that added transactional emails, A/B testing for segment emails and a Marketplace API.

Read the full Mautic trajectory →

Ghost vs Mautic: editorial side-by-side

Ghost logo
Ghost
MKT AUTO
5.0

Ghost's welcome flows now report step by step and split by paid tier.

◆ Current state

October extended the member email automation that has been Ghost's main line since June. Automation analytics show how many members enter welcome flows and follow them step by step, and welcome sequences can now differ per paid tier. Stripe Checkout customization keeps a publication's brand on the payment page, following August's gift improvements.

◆ Where it's heading

The pattern holds: a capability ships, then a follow-up makes it measurable or more targeted. Sequences went from beta in June to performance reporting in August, flow-level analytics on 7 October and per-tier variants eight days later. The last three releases all concern the first moments of membership: entering a flow, getting the right welcome, paying.

◆ Prediction

Expect the automation work to keep branching, with flows beyond the welcome sequence the natural next step. The entries don't show whether sequences have left beta.

M
Mautic
MKT AUTO
5.0

Mautic patches remote code execution in campaign import across three supported branches.

◆ Current state

Mautic, the open-source marketing automation platform, released 7.2.2, 6.0.10 and 5.2.12 on 26 October as security releases, including remote code execution through campaign import and a Twig sandbox escape in theme templates. September's 7.2.1 was a bug sweep after the 7.2.0 feature release that added transactional emails, A/B testing for segment emails and a Marketplace API.

◆ Where it's heading

The project keeps three branches (5.x, 6.x, 7.x) under coordinated security maintenance, with fixes landing on all of them the same day. Feature work comes in larger minor releases, followed by point releases that fix campaigns, forms and the builder.

◆ Prediction

Expect 7.3 release candidates next, given 7.2.0 followed a two-RC pattern, with 5.x and 6.x continuing to receive security-only releases.

Alternatives to Ghost and Mautic

Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Ghost or Mautic.

See all Ghost alternatives → · See all Mautic alternatives →

Recent activity from Ghost and Mautic

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 7d agoMauticMautic 7.2.2 fixes remote code execution in campaign import
  2. 7d agoMauticMautic 6.0.10 security release fixes a Twig sandbox escape
  3. 7d agoMauticMautic 5.2.12 security release fixes a Twig sandbox escape
  4. 12d agoGhostStripe Checkout customization
  5. 18d agoGhostTier-specific welcome sequences
  6. 26d agoGhostAutomation analytics
  7. 1mo agoMauticMautic 7.2.1 fixes campaign timing and repeating events
  8. 2mo agoMauticMautic Community 7.2.0 Lynx Edition ⚡
  9. 2mo agoGhostGift subscription improvements
  10. 2mo agoGhostAnalytics for email sequences
  11. 3mo agoMautic7.2.0-rc2
  12. 3mo agoGhostOptimize your site for AI search

Frequently asked questions

What is the difference between Ghost and Mautic?

They serve adjacent needs but don't currently overlap on shipped themes. Ghost and Mautic are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Ghost better than Mautic?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Ghost and Mautic are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.

What are the best alternatives to Ghost?

Top Ghost alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Ghost alternatives" section above for the current picks, or visit /alternatives/ghost for the full list with editorial commentary on each.

What are the best alternatives to Mautic?

Top Mautic alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Mautic alternatives" section above for the current picks, or visit /alternatives/mautic for the full list with editorial commentary on each.