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Ghost

MKT AUTO
Velocity5.0

Professional publishing platform with email newsletters

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Ghost lets publishers store their own member details in custom fields.

membershipemail automationmember datalifecycle marketingcreator monetization
◆Current state
Ghost now lets publications define custom fields and store member details directly in Ghost. It follows a run of member email automation releases: tier-specific welcome sequences and automation analytics in October, then lifecycle triggers on 4 November that start flows when a paid member changes tier or leaves.
◆Where it's heading
Ghost is building out its member database so automations have more to act on. Custom fields are the data layer the triggers and sequences have been missing, which points toward segmenting and targeting by publisher-defined attributes.
◆Prediction
Expect automations or email segments to filter on custom fields next; the entry does not say whether fields can be set through signup forms or the API.

◆Recent moves

  1. 4d ago

    Custom fields

    Publishers can store the member details they care about in custom fields inside Ghost. It gives the automation work shipped since June a richer member record to target, instead of tiers and signup date alone.

  2. 10d ago

    Lifecycle triggers for automations

    Automations can now start on tier changes and subscription ends, not only on signup. It extends June's welcome sequences to upgrades and cancellations, which is where retention and win-back emails live.

  3. 24d ago

    Stripe Checkout customization

    Publications can now carry their branding onto the Stripe Checkout page. It is a small surface, but it sits at the point of payment, next to the gift and welcome-flow work around paid membership.

  4. 1mo ago

    Tier-specific welcome sequences

    Each paid tier can now have its own welcome sequence. This adds targeting to a feature that shipped in June for new members generally.

  5. 1mo ago

    Automation analytics

    Publishers can see how many members enter welcome flows and follow them step by step. It builds on August's sequence reporting by tracing members through the flow itself, which is what shows where a flow loses people.

  6. 2mo ago

    Gift subscription improvements

    The third release on the gifting line since May, adding personalized delivery, more gift durations, and gifting directly in Portal. It moves gifting from a feature a publisher enables to a purchase path a reader can complete, which is the pattern Ghost has applied to every capability it intends to keep.