Twenty
Twenty 2.50 lets app front components read the host route, filling a gap in its app platform.
Comparison · CRM
Close CRM vs Streak
A side-by-side editorial comparison of Close CRM and Streak — release velocity, themes, recent moves, and the top alternatives to consider.
Close CRM vs Streak: at a glance
What is Close CRM?
Close takes Chloe Chat out of beta for every customer, a month after OIDC SSO.
Close is shipping on three tracks. Its assistant Chloe is now generally available as Chloe Chat, answering pipeline questions, preparing a rep's day, analyzing data and taking actions from any page. Voice agents run on the rebuilt telephony layer with skills like Schedule Meeting, and the October 13 release added a central Security page with OIDC single sign-on alongside update-only Workflow triggers.
What is Streak?
Streak wires automations to email and call activity, turning Gmail CRM into an event-driven workflow engine.
Streak is deepening its Gmail-native CRM position by tying automations directly to email threads, calls, and meeting notes — any new activity in a pipeline box can now trigger an automation. The Claude connector (one-click MCP integration) and an expanded MCP server for creating/updating records complete a trifecta of LLM-adjacent features shipped over the past few months.
Close CRM vs Streak: editorial side-by-side
Close CRM
5.0CRM
Close takes Chloe Chat out of beta for every customer, a month after OIDC SSO.
◆ Current state
Close is shipping on three tracks. Its assistant Chloe is now generally available as Chloe Chat, answering pipeline questions, preparing a rep's day, analyzing data and taking actions from any page. Voice agents run on the rebuilt telephony layer with skills like Schedule Meeting, and the October 13 release added a central Security page with OIDC single sign-on alongside update-only Workflow triggers.
◆ Where it's heading
Chloe has moved from a beta chat to the default way into the app: a command-palette fallback in September, notification threads, and now GA for all accounts. Paired with voice agents that act on phone numbers and Workflows that react to record updates, Close is building a CRM where assistants and automation do more of the work, with SSO and a security page arriving as the governance layer that buyers ask for.
◆ Prediction
Expect Chloe to gain more write actions and to connect with Workflows or voice-agent skills now that it is GA; the truncated entry doesn't list which actions it can take today.
Streak
6.3CRM
Streak wires automations to email and call activity, turning Gmail CRM into an event-driven workflow engine.
◆ Current state
Streak is deepening its Gmail-native CRM position by tying automations directly to email threads, calls, and meeting notes — any new activity in a pipeline box can now trigger an automation. The Claude connector (one-click MCP integration) and an expanded MCP server for creating/updating records complete a trifecta of LLM-adjacent features shipped over the past few months.
◆ Where it's heading
Streak is moving from a passive data store (CRM you update manually) toward an active workflow layer (CRM that reacts to what happens in your Gmail). AI citations, the Claude connector, and expanded MCP capabilities collectively suggest Streak's differentiation will be depth of LLM integration for a Gmail-native context — not competing with Salesforce on breadth.
◆ Prediction
The next likely move is AI-generated pipeline updates triggered by email activity — automations that don't just fire when email activity happens, but read the email content and fill in deal fields based on what was discussed.
Alternatives to Close CRM and Streak
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Close CRM or Streak.
Folk
folk's MCP connector can now create and update CRM records in bulk for AI agents.
Twenty
Twenty opens 2.50 by giving sandboxed front components the host route.
GroupOffice
GroupOffice ships a fourth 26.0 build in nine days, still with install-only notes.
Corteza
Corteza 2026.9.0 goes final after a week of single-fix candidates.
Django CRM
Django CRM spends a morning hardening itself against abusive input.
See all Close CRM alternatives → · See all Streak alternatives →
Recent activity from Close CRM and Streak
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 5d agoClose CRMChloe Chat is out of beta for all Close customers
- 12d agoClose CRMClose adds a central Security page and OIDC single sign-on
- 13d agoClose CRMTrigger Workflows on updated events
- 19d agoClose CRMVoice agents get a single Schedule Meeting skill
- 19d agoClose CRMTemplate Creation from Email/SMS
- 1mo agoClose CRMAsk Chloe a question from the command palette
- 1mo agoStreak⚡️ Automations can now trigger on new emails, calls, and meeting notes ⚡
- 2mo agoStreak🔎 Filter suggestions in the saved view editor
- 2mo agoStreak🤖 Add Streak as a Claude connector ⚡
- 2mo agoStreak📱 Data validation in Streak iOS and Android apps
- 3mo agoStreak🗞️ Pipeline newsfeed: filter activity by teammate and event type
- 3mo agoStreak👀 Real time collaboration: see who's viewing a deal in your pipeline
Frequently asked questions
What is the difference between Close CRM and Streak?
They serve adjacent needs but don't currently overlap on shipped themes. Streak is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Close CRM better than Streak?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Streak is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Close CRM?
Top Close CRM alternatives in CRM are ranked by recent ship velocity. Browse the "Close CRM alternatives" section above for the current picks, or visit /alternatives/close-crm for the full list with editorial commentary on each.
What are the best alternatives to Streak?
Top Streak alternatives in CRM are ranked by recent ship velocity. Browse the "Streak alternatives" section above for the current picks, or visit /alternatives/streak for the full list with editorial commentary on each.