Kommo
Kommo's developer API keeps widening its grip on chat channels and Salesbots
Comparison · CRM
Close CRM vs FluentCRM
A side-by-side editorial comparison of Close CRM and FluentCRM — release velocity, themes, recent moves, and the top alternatives to consider.
Close CRM vs FluentCRM: at a glance
What is Close CRM?
Close keeps widening Chloe: chat assistant now draws donut and line charts on request.
Close is shipping on three tracks. Chloe Chat is generally available, voice agents run on the rebuilt telephony layer with skills like Schedule Meeting, and October added a central Security page with OIDC single sign-on. The October 29 release lets admins with Manage Customizations rename the Lead, Contact and Opportunity objects and their statuses, so a team can work in Accounts, People and Deals.
What is FluentCRM?
FluentCRM's 3.0 rewrite adds SMS, AI authoring, and an MCP server
FluentCRM just shipped 3.0, a ground-up rewrite on Vue 3 with a Gutenberg-native email builder, SMS marketing, AI email authoring and summaries, an MCP server for AI agents, a new dashboard, and dark mode. The releases leading up to it were steady maintenance, hotfixes plus incremental WooCommerce and FluentCart integration work and reporting improvements.
Close CRM vs FluentCRM: editorial side-by-side
Close CRM
5.0CRM
Close keeps widening Chloe: chat assistant now draws donut and line charts on request.
◆ Current state
Close is shipping on three tracks. Chloe Chat is generally available, voice agents run on the rebuilt telephony layer with skills like Schedule Meeting, and October added a central Security page with OIDC single sign-on. The October 29 release lets admins with Manage Customizations rename the Lead, Contact and Opportunity objects and their statuses, so a team can work in Accounts, People and Deals.
◆ Where it's heading
Chloe has moved from a beta chat to the default way into the app: a command-palette fallback in September, notification threads, and now GA for all accounts. Paired with voice agents that act on phone numbers and Workflows that react to record updates, Close is building a CRM where assistants and automation do more of the work, with SSO and a security page arriving as the governance layer that buyers ask for.
◆ Prediction
Expect Chloe to gain more write actions and to connect with Workflows or voice-agent skills now that it is GA; the truncated entry doesn't list which actions it can take today.
FluentCRM
0.0CRM
FluentCRM's 3.0 rewrite adds SMS, AI authoring, and an MCP server
◆ Current state
FluentCRM just shipped 3.0, a ground-up rewrite on Vue 3 with a Gutenberg-native email builder, SMS marketing, AI email authoring and summaries, an MCP server for AI agents, a new dashboard, and dark mode. The releases leading up to it were steady maintenance, hotfixes plus incremental WooCommerce and FluentCart integration work and reporting improvements.
◆ Where it's heading
The product is moving from a WordPress email-marketing plugin toward a broader, AI-assisted, multi-channel CRM. SMS and the MCP server in particular push it beyond email and into agent-driven workflows.
◆ Prediction
Expect 3.x point releases stabilizing the rewrite, plus deeper SMS and AI build-out now that the foundation has shipped.
Alternatives to Close CRM and FluentCRM
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Close CRM or FluentCRM.
Wealthbox
Wealthbox puts 24 prebuilt AI agents on every plan, at no extra charge.
Bitrix24
Bitrix24's public feed is content marketing, not a changelog.
Twenty
Twenty tags 2.56 three days after 2.55, with only translations in the notes.
GroupOffice
GroupOffice still patches three release lines, with notes that say nothing about content.
Less Annoying CRM
Less Annoying CRM lets users pin notes to the top of a contact
See all Close CRM alternatives → · See all FluentCRM alternatives →
Recent activity from Close CRM and FluentCRM
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 3d agoClose CRMAsk Chloe to create donut and horizontal line charts
- 9d agoClose CRMRename Leads, Contacts, and Opportunities
- 18d agoClose CRMChloe Chat is out of beta for all Close customers
- 25d agoClose CRMClose adds a central Security page and OIDC single sign-on
- 26d agoClose CRMTrigger Workflows on updated events
- 1mo agoClose CRMTemplate Creation from Email/SMS
- 5mo agoFluentCRMFluentCRM 3.0: Vue 3 rewrite with SMS, AI authoring, and MCP ⚡
- 11mo agoFluentCRMHotfix: automation custom email sending
- 11mo agoFluentCRMHotfix: automation issue
- 11mo agoFluentCRM2.9.85: Plugin Check optimizations and sanitization
- 1y agoFluentCRM2.9.84: Paid Membership Pro history and fixes
- 1y agoFluentCRM2.9.80: FluentCart triggers and list import/export
Frequently asked questions
What is the difference between Close CRM and FluentCRM?
They serve adjacent needs but don't currently overlap on shipped themes. Close CRM is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Close CRM better than FluentCRM?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Close CRM is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Close CRM?
Top Close CRM alternatives in CRM are ranked by recent ship velocity. Browse the "Close CRM alternatives" section above for the current picks, or visit /alternatives/close-crm for the full list with editorial commentary on each.
What are the best alternatives to FluentCRM?
Top FluentCRM alternatives in CRM are ranked by recent ship velocity. Browse the "FluentCRM alternatives" section above for the current picks, or visit /alternatives/fluentcrm for the full list with editorial commentary on each.