CRM
folk is unbundling its CRM into surfaces: an agent, a phone, and now an API.
Alternatives · CRM software
Salesforce News alternatives
The best Salesforce News alternatives in CRM software, ranked by Sparkpulse's velocity_score.
Updated Aug 14, 2026
Looking for the best alternatives to Salesforce News? Sparkpulse tracks and ranks 12 alternatives in CRM software by shipping velocity — how frequently each ships meaningful updates, verified from official changelogs. For reference, Salesforce News shipped 0 meaningful updates in the last 30 days and carries a velocity score of 8.8 out of 10 in 2026. The alternatives below are ranked the same way, so you're comparing real release momentum, not marketing claims.
About Salesforce News
Salesforce is using Informatica to position itself as the cross-cloud data layer for every agentic AI deployment.
On May 20, Salesforce released a coordinated set of Informatica announcements: headless data management available on AWS, Microsoft Foundry/Fabric, and Google Cloud simultaneously, plus the industry's "first unified agent and context catalog" and autonomous data management agents (CLAIRE Agent skills, MCP servers in AWS Agent Registry). In parallel, Agentforce Life Sciences crossed 140 industry-leading customers including Chiesi, Moderna, and Merck Animal Health, and the U.S. Air Force/Space Force signed a $72M Enterprise License Agreement under the $5.6B IDIQ contract. The cadence is heavy enterprise-deal news plus a structural platform repositioning of the Informatica acquisition.
Velocity 8.8 · Last update 2mo ago
Top 12 alternatives to Salesforce News
Ranked by recent ship velocity. Tap any card for the full editorial breakdown, or pivot to a head-to-head.
CRM
Twenty's app tags are a server-performance push; the SDK tags carry the agent work.
CRM
Thryv rebuilt itself as one platform for local businesses; the blog is the drumbeat.
CRM
Streak went from an MCP server you configure to a Claude connector you click.
CRM
Snov.io is wiring its prospect database into assistants and automation runtimes it doesn't own.
CRM
Salesflare ships AI-import and an MCP connector to ChatGPT and Claude, amid heavy 'best CRM' SEO output.
CRM
NetHunt's feed is evaluation-stage SEO content, with no product releases visible in it.
CRM
Vendasta's feed is content marketing, not a changelog — the product itself stays out of view
CRM
A weekly-shipping insurance call center CRM grinding toward a full agency workflow
CRM
A CRM whose public feed is entirely email-marketing education, not product news.
CRM
The feed is a sales-methodology blog and podcast, not a product changelog
CRM
Recruiterflow is publishing its way into the AI-native ATS category it wants to own.
Salesforce News vs alternatives — shipping velocity at a glance
Velocity score (0–10) and meaningful releases shipped in the last 30 days, from official changelogs. Higher = shipping faster.
| Product | Velocity | Sparks · 30d | Focus areas | Latest release |
|---|---|---|---|---|
| Salesforce News (baseline) | 8.8 | 0 | agentic aiinformaticacross-cloud | Informatica from Salesforce Delivers the Trusted Data Foundation Every AI Agent Needs — Now Across Every Surface, Every Platform, Everywhere |
| Folk | 8.8 | 2 | crmmcpapi-surface | Join our new beta for Interactions API |
| Twenty | 7.5 | 0 | crmserver-performanceagents | — |
| Thryv | 6.3 | 1 | local businessplatform consolidationai assistant | Introducing Thryv: The AI-Powered Growth Platform Built for Local Businesses |
| Streak | 6.3 | 1 | gmail-crmmcpclaude-connector | 🤖 Add Streak as a Claude connector |
| Snov.io | 6.3 | 1 | sales-prospectingenrichmentai-integrations | Snov.io July Updates: AI Integrations, Company Enrichment, and Smarter LinkedIn Automation |
| Salesflare | 6.3 | 0 | crmmcpai-import | Fill Your Pipeline Faster, Import Smarter |
| NetHunt CRM | 5.0 | 0 | crmsales-enablementlead-generation | — |
| Vendasta | 5.0 | 0 | seo-blogagency-enablementai-receptionist | — |
| Hooked CRM | 5.0 | 0 | insurance-crmcall-centeragent-management | — |
| BigContacts | 5.0 | 0 | crmseo-contentemail-marketing | — |
| Membrain | 5.0 | 0 | sales-methodologycontent-marketingpodcast | — |
| Recruiterflow | 5.0 | 0 | ai-native atsagentic recruitingseo content | — |
The 12 best Salesforce News alternatives, in depth
1. Folk · velocity 8.8
Folk is unbundling its CRM into surfaces: an agent, a phone, and now an API.
Over the last 30 days Folk shipped 2 meaningful updates vs Salesforce News's 0, most recently “Join our new beta for Interactions API”. Its velocity score of 8.8/10 blends that with longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Folk focuses on crm, mcp and api surface.
Over the last 30 days Folk has been shipping faster than Salesforce News — a point in its favour if release momentum matters to you.
2. Twenty · velocity 7.5
Twenty's app tags are a server-performance push; the SDK tags carry the agent work.
Its velocity score of 7.5/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Twenty focuses on crm, server performance and agents.
Twenty and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Twenty trajectory → · Compare Salesforce News vs Twenty →
3. Thryv · velocity 6.3
Thryv rebuilt itself as one platform for local businesses; the blog is the drumbeat.
Over the last 30 days Thryv shipped 1 meaningful update vs Salesforce News's 0, most recently “Introducing Thryv: The AI-Powered Growth Platform Built for Local Businesses”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Thryv focuses on local business, platform consolidation and ai assistant.
Over the last 30 days Thryv has been shipping faster than Salesforce News — a point in its favour if release momentum matters to you.
Full Thryv trajectory → · Compare Salesforce News vs Thryv →
4. Streak · velocity 6.3
Streak went from an MCP server you configure to a Claude connector you click.
Over the last 30 days Streak shipped 1 meaningful update vs Salesforce News's 0, most recently “🤖 Add Streak as a Claude connector”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Streak focuses on gmail crm, mcp and claude connector.
Over the last 30 days Streak has been shipping faster than Salesforce News — a point in its favour if release momentum matters to you.
Full Streak trajectory → · Compare Salesforce News vs Streak →
5. Snov.io · velocity 6.3
Snov.io is wiring its prospect database into assistants and automation runtimes it doesn't own.
Over the last 30 days Snov.io shipped 1 meaningful update vs Salesforce News's 0, most recently “Snov.io July Updates: AI Integrations, Company Enrichment, and Smarter LinkedIn Automation”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Snov.io focuses on sales prospecting, enrichment and ai integrations.
Over the last 30 days Snov.io has been shipping faster than Salesforce News — a point in its favour if release momentum matters to you.
Full Snov.io trajectory → · Compare Salesforce News vs Snov.io →
6. Salesflare · velocity 6.3
Salesflare ships AI-import and an MCP connector to ChatGPT and Claude, amid heavy 'best CRM' SEO output.
Its velocity score of 6.3/10 reflects longer-term release cadence; its most recent meaningful update was “Fill Your Pipeline Faster, Import Smarter”.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Salesflare focuses on crm, mcp and ai import.
Salesflare and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Salesflare trajectory → · Compare Salesforce News vs Salesflare →
7. NetHunt CRM · velocity 5.0
NetHunt's feed is evaluation-stage SEO content, with no product releases visible in it.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, NetHunt CRM focuses on crm, sales enablement and lead generation.
NetHunt CRM and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full NetHunt CRM trajectory → · Compare Salesforce News vs NetHunt CRM →
8. Vendasta · velocity 5.0
Vendasta's feed is content marketing, not a changelog — the product itself stays out of view.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Vendasta focuses on seo blog, agency enablement and ai receptionist.
Vendasta and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Vendasta trajectory → · Compare Salesforce News vs Vendasta →
9. Hooked CRM · velocity 5.0
A weekly-shipping insurance call center CRM grinding toward a full agency workflow.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Hooked CRM focuses on insurance crm, call center and agent management.
Hooked CRM and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Hooked CRM trajectory → · Compare Salesforce News vs Hooked CRM →
10. BigContacts · velocity 5.0
A CRM whose public feed is entirely email-marketing education, not product news.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, BigContacts focuses on crm, seo content and email marketing.
BigContacts and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full BigContacts trajectory → · Compare Salesforce News vs BigContacts →
11. Membrain · velocity 5.0
The feed is a sales-methodology blog and podcast, not a product changelog.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Membrain focuses on sales methodology, content marketing and podcast.
Membrain and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Membrain trajectory → · Compare Salesforce News vs Membrain →
12. Recruiterflow · velocity 5.0
Recruiterflow is publishing its way into the AI-native ATS category it wants to own.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Recruiterflow focuses on ai native ats, agentic recruiting and seo content.
Recruiterflow and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Recruiterflow trajectory → · Compare Salesforce News vs Recruiterflow →
Frequently asked questions
What are the best alternatives to Salesforce News?
The top Salesforce News alternatives we currently track in CRM software are Folk, Twenty, Thryv, Streak, Snov.io, ranked by recent ship velocity.
How is this list of Salesforce News alternatives ranked?
Alternatives are ranked by Sparkpulse's velocity_score — release cadence + 30-day spark count + sector-relative ship rate.
Can I compare Salesforce News directly with one of these alternatives?
Yes — every card has a "Compare with Salesforce News" link to a side-by-side /compare page.