Theme · updated weekly
Custom Objects in Marketing Automation — SaaS tools & trends 2026
2 products Sparkpulse tracks are shipping around custom objects in Marketing Automation. The highest-velocity custom objects products right now are Customer.io and Customer.io (ranked by Sparkpulse's velocity score). The theme runs across 2 sectors, so the momentum you see here is drawn from products competing in different corners of the market. Tracked products here hold a velocity score of 5.0 out of 10. Below: the products carrying this theme and 1 recent editorial brief that reference it, the most recent dated Jul 27, 2026. Everything on this page is regenerated from verified release data, so the ranking reflects the latest changelogs rather than a static list.
Updated Jul 27, 2026
Scoped to Marketing Automation. View custom objects across all sectors →
Products shipping around custom objects
Briefs on custom objects
Frequently asked questions about custom objects
Which SaaS tools ship custom objects in Marketing Automation in 2026?
Customer.io, Customer.io — the custom objects products Sparkpulse tracks in Marketing Automation, ranked by shipping velocity from verified changelogs.
Which custom objects product has the highest shipping velocity?
Customer.io, with the top velocity score (5.0/10) in Marketing Automation — Sparkpulse's velocity score is derived from verified release data.
How many products are shipping around custom objects?
Sparkpulse currently tracks 2 products carrying the custom objects theme in Marketing Automation, updated continuously from verified release data.