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Customer.io

MKT AUTO
Velocity7.5

Automated messaging platform for tech-savvy marketers

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Customer.io is adding new trigger surfaces — physical location is the one that changes the map.

location-triggerslive-notificationssms-providersworkflow-triggersllm-actionsdelivery-controls
◆Current state
Customer.io's summer wave broadens what can start and carry a message rather than deepening the message editor. Geofences trigger workflows on physical entry and exit; date triggers now read attributes on custom objects; live notifications push continuously updating content to iOS Live Activities and Android 16 Live Updates. Alongside that, the delivery layer is being filled in — Sinch, Infobip, and Vonage as SMS providers, multiple mobile apps per platform in one workspace, and rate control over how fast automations send.
◆Where it's heading
The product is moving from 'send messages based on what a person did in your app' toward 'send messages based on where and when a person is', with the notification itself becoming a live surface rather than a one-shot push. The provider and multi-app work is the unglamorous prerequisite: you cannot sell location- and time-aware messaging to larger accounts without carrier choice and workspace consolidation. LLM actions are present but still positioned as a step inside a workflow, not as the workflow author.
◆Prediction
Expect the trigger set to keep expanding along the same axis — likely dwell time or region-shape refinements on geofences — and rate control to grow into per-channel or per-audience throttles rather than a single automation-level setting.

◆Recent moves

  1. 6d ago

    Control how fast your automations send messages

    Automations gain a send-rate control, letting teams pace delivery instead of releasing a campaign all at once. A delivery-layer control that matters more as the new location and date triggers make it easier to fire large batches unintentionally.

    View source ↗
  2. 13d ago

    Geofences: message people when they enter or exit a location

    ⚡ SPARK

    Geofences add physical entry and exit as a native workflow trigger across every message channel. This is the clearest example of the trajectory above — the trigger surface expanding beyond in-product behavior into where the person actually is.

    View source ↗
  3. 13d ago

    Set up SMS with Sinch, Infobip, or Vonage

    SMS delivery can now run through Sinch, Infobip, or Vonage in addition to the existing options. Provider breadth is table stakes for larger and non-US accounts, and expanding it is the delivery-layer groundwork under the new trigger work rather than a direction change.

    View source ↗
  4. 13d ago

    Add reusable knowledge sources to LLM actions

    LLM actions can reference a saved knowledge source — a file, a Google Drive doc, or a recent-events query — instead of repeating the same text in every prompt. Real ergonomics for anyone running LLM steps at scale, but it makes an existing feature reusable rather than opening a new capability.

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  5. 13d ago

    Customer.io’s Summer Release: Meet your customers where they are

    A roundup post indexing the summer release rather than announcing a discrete change; the features it lists appear as their own entries. Useful as a table of contents, no new capability of its own.

    View source ↗
  6. 14d ago

    Send push notifications to multiple mobile apps in one workspace

    One workspace can now hold multiple mobile apps per platform, removing the workaround of splitting audiences across workspaces. An account-structure fix that quietly unblocks companies running more than one app on a shared customer base.

    View source ↗