Theme · updated weekly

Custom Objects — SaaS tools & trends 2026

3 products Sparkpulse tracks are shipping around custom objects. The highest-velocity custom objects products right now are June, Customer.io and Customer.io (ranked by Sparkpulse's velocity score). The theme runs across 2 sectors, so the momentum you see here is drawn from products competing in different corners of the market. Their velocity scores span 5.0 to 7.5 out of 10, a spread that shows how unevenly shipping cadence is distributed across the field. Below: the products carrying this theme and 1 recent editorial brief that reference it, the most recent dated Jul 27, 2026. Everything on this page is regenerated from verified release data, so the ranking reflects the latest changelogs rather than a static list.

Updated Jul 27, 2026

Products shipping around custom objects

#01JuneJune's last visible push was a tight May 2025 B2B sprint — Custom Objects, SQL traits, PostHog integration.7.5alternatives →

#02Customer.ioCustomer.io keeps deepening automation around custom objects and channel controls5.0alternatives →

#03Customer.ioCustomer.io deepens automation triggers and messaging governance, and rebrands its nav around 'automations.'5.0alternatives →

Briefs on custom objects

Jul 27, 2026Marketing automation's center of gravity shifts from marketers operating software to agents driving it via MCP.

Frequently asked questions about custom objects

Which SaaS tools ship custom objects in 2026?

June, Customer.io, Customer.io — the custom objects products Sparkpulse tracks, ranked by shipping velocity from verified changelogs.

Which custom objects product has the highest shipping velocity?

June, with the top velocity score (7.5/10) — Sparkpulse's velocity score is derived from verified release data.

How many products are shipping around custom objects?

Sparkpulse currently tracks 3 products carrying the custom objects theme, updated continuously from verified release data.