Insider
Insider's crawled feed is all competitor-comparison marketing, not product releases.
Comparison · Mkt Auto
Zoho Forms vs Submagic
A side-by-side editorial comparison of Zoho Forms and Submagic — release velocity, themes, recent moves, and the top alternatives to consider.
Zoho Forms vs Submagic: at a glance
| Feature | Zoho Forms | Submagic |
|---|---|---|
| Sector | Mkt Auto | Mkt Auto |
| Velocity score | 0.0 | 7.5 |
| Sparks · 30d | 0 | 1 |
| Top themes | form-builder, ai-form-generation, mobile-capture, no-code | short-form-video, ai-video-editing, creator-tools, publishing-analytics |
| Last editorial update | 1mo ago | 21d ago |
| Website | Visit → | — |
What is Zoho Forms?
Zoho Forms has been silent for over a year — AI-generated forms remain the freshest directional move.
Zoho Forms' public blog last shipped content in February 2025, a 15-month gap. The Q1 2025 batch covered form-availability scheduling, mobile image-upload enhancements, and a PDF-to-form converter. Just before the gap, the team launched AI-generated forms and OTP verification.
What is Submagic?
Submagic is expanding from a captions editor into a full create-to-publish-to-analyze creator OS.
Submagic has rapidly outgrown its origins as a caption and auto-edit tool. In the last few months it added content ideation (Find Ideas), an MCP server that lets an AI agent drive the whole pipeline, native multi-platform publishing to six networks, and an analytics dashboard. The core editing features (captions, B-Rolls, auto-edit, intros/outros) keep improving in parallel. The product now spans the full short-form workflow: find an idea, script it, edit it, publish it, measure it.
Zoho Forms vs Submagic: editorial side-by-side
Zoho Forms
0.0MKT AUTO
Zoho Forms has been silent for over a year — AI-generated forms remain the freshest directional move.
◆ Current state
Zoho Forms' public blog last shipped content in February 2025, a 15-month gap. The Q1 2025 batch covered form-availability scheduling, mobile image-upload enhancements, and a PDF-to-form converter. Just before the gap, the team launched AI-generated forms and OTP verification.
◆ Where it's heading
Visible direction through early 2025 was incremental builder polish plus a meaningful AI bet on form generation. Since then, no public updates — the product appears to be either in maintenance mode within the broader Zoho suite or shipping without communicating. Without fresh signal it's hard to read intent from the surrounding suite alone.
◆ Prediction
If output resumes, the AI Forms surface is the natural extension point — generation today, smarter validation, prefill, and post-submission triage next. If the silence continues, treat Zoho Forms as a stable suite component rather than an actively differentiated product.
Submagic
7.5MKT AUTO
Submagic is expanding from a captions editor into a full create-to-publish-to-analyze creator OS.
◆ Current state
Submagic has rapidly outgrown its origins as a caption and auto-edit tool. In the last few months it added content ideation (Find Ideas), an MCP server that lets an AI agent drive the whole pipeline, native multi-platform publishing to six networks, and an analytics dashboard. The core editing features (captions, B-Rolls, auto-edit, intros/outros) keep improving in parallel. The product now spans the full short-form workflow: find an idea, script it, edit it, publish it, measure it.
◆ Where it's heading
Submagic is assembling an end-to-end creator operating system rather than a point editing tool. The recent additions each open a new stage of the workflow, ideation upstream, distribution and analytics downstream, and an agent interface that can orchestrate all of it from a single prompt. The direction is clearly toward owning the entire create-and-grow loop and reducing the creator's need to leave Submagic for any step.
◆ Prediction
Expect deeper analytics, with per-platform performance feeding back into Find Ideas' recommendations, and broader agentic control via the MCP server. A tighter loop where measured results directly inform the next script is the logical next move, given Find Ideas already explains 'why each video worked.'
Alternatives to Zoho Forms and Submagic
Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Zoho Forms or Submagic.
n8n
n8n ships relentlessly, building an AI- and MCP-native automation platform under heavy hardening.
ClickSend
ClickSend is in steady-maintenance mode: integrations, compliance, and link-shortening polish.
Customer.io
Customer.io is rebuilding its message-creation layer around Design Studio and an in-product AI agent.
ConvertKit
Kit pushes past email tooling toward audience intelligence and AI-tool access.
Customer.io
Customer.io builds out Design Studio and its AI agent as the two pillars of its messaging stack.
See all Zoho Forms alternatives → · See all Submagic alternatives →
Recent activity from Zoho Forms and Submagic
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 21d agoSubmagicPublish + Analytics: one video to all six platforms ⚡
- 1mo agoSubmagicFind Ideas, never run out of what to post next ⚡
- 1mo agoSubmagicSubmagic MCP Server is live ⚡
- 2mo agoSubmagicIntroducing Multirow Editing
- 2mo agoSubmagicB-Rolls 2.0 is live on Submagic
- 3mo agoSubmagicPublish your content directly from Submagic
- 1y agoZoho FormsSet it, forget it, and stop worrying about form availability!
- 1y agoZoho FormsWhy secure data collection matters: Protect your business with Zoho Forms
- 1y agoZoho FormsBeyond the basics: Explore image upload options in Zoho Forms mobile app!
- 1y agoZoho FormsThe rise of no-code solutions
- 1y agoZoho FormsNew in 2025: Transform PDFs and images into fillable forms
- 1y agoZoho Forms6 New Year resolutions to achieve more in 2025!
Frequently asked questions
What is the difference between Zoho Forms and Submagic?
They serve adjacent needs but don't currently overlap on shipped themes. Submagic is currently shipping more aggressively (velocity 7.5 vs 0.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Zoho Forms better than Submagic?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Submagic is currently shipping more aggressively (velocity 7.5 vs 0.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.
What are the best alternatives to Zoho Forms?
Top Zoho Forms alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Zoho Forms alternatives" section above for the current picks, or visit /alternatives/zoho-forms for the full list with editorial commentary on each.
What are the best alternatives to Submagic?
Top Submagic alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Submagic alternatives" section above for the current picks, or visit /alternatives/submagic for the full list with editorial commentary on each.