LoginSign Up
← Back to all sparks
C

ClickSend

MKT AUTO
Velocity2.5

Cloud communications platform for business SMS, email, and direct mail campaigns.

www.clicksend.com ↗

ClickSend is in steady-maintenance mode: integrations, compliance, and link-shortening polish.

smsmessaging-apiintegrationscompliancelink-shorteningdeliverability
◆Current state
ClickSend is a mature messaging platform shipping a steady stream of small, practical changes rather than directional bets. Recent work clusters around making integrations easier (configurable inbound webhook formats, two-way SMS inside ActiveCampaign), keeping link shortening useful, and meeting regional compliance like Singapore's TLS mandate. The cadence is reliable and incremental — fixes and refinements a working customer notices, not features that reshape the product.
◆Where it's heading
The arc points at deliverability, integration breadth, and regulatory upkeep — the unglamorous work of staying a dependable SMS pipe. Two-way SMS in ActiveCampaign suggests continued investment in embedding ClickSend inside the marketing tools customers already run, rather than building a destination app of its own. Nothing here signals a platform pivot; the bet is on being the messaging layer beneath other workflows.
◆Prediction
Expect more native two-way integrations with marketing and CRM platforms and continued region-by-region compliance updates as carrier and regulator requirements shift.

◆Recent moves

  1. 21d ago

    Support for more webhook payload formats

    Configurable inbound-SMS webhook formats (JSON body, form-encoded POST, or GET query string) make integrations easier to wire up against whatever a customer's system expects. It fits the integration-friction theme that defines ClickSend's recent work — broadening how cleanly the platform plugs into existing automation.

  2. 2mo ago

    Longer Links, Same Simple Shortening

    A longer supported URL length lets Quick SMS shorten more complex links without workarounds, though campaign messages remain capped at 250 characters. It is a minor convenience to the link-shortening feature ClickSend keeps refining, consistent with its incremental cadence.

  3. 3mo ago

    Singapore SMS Requirements

    A mandatory TLS 1.3 requirement for SMS delivery to Singapore (IMDA) is regulatory compliance upkeep rather than a product capability. It matters operationally for affected senders but adds nothing to what the platform can do.

  4. 3mo ago

    Two-Way SMS Now Available in ActiveCampaign!

    Two-way SMS inside ActiveCampaign lets users send and receive messages without leaving that platform, the most substantive item in the set. It reinforces ClickSend's strategy of embedding itself in the marketing tools customers already use rather than pulling them into a separate app.

  5. 3mo ago

    SMS Campaign Links

    A fix to the 'Link Clicked' campaign filter so it correctly returns all contacts who clicked is a reporting bug correction. It restores expected behavior without changing capability.

  6. 3mo ago

    Messenger - Selected channel not loading when page is refreshed

    A Messenger fix so the selected conversation reliably loads after a page refresh is a routine UI bug correction. No user-facing capability changes.