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Kit (formerly ConvertKit) logo

Kit (formerly ConvertKit)

MKT AUTO
Velocity6.3

Email marketing platform for creators

convertkit.com ↗

Kit rebuilt its landing page editor, then handed the controls to an AI agent.

email-marketingmcplanding-pagescreator-toolsaudience-dataai-assisted-building
◆Current state
Kit's recent releases converge on one thing: giving creators a full publishing surface inside Kit rather than sending them to a third-party page builder. The landing page editor was rebuilt in June with 20+ templates and full control over layout, fonts and sections; custom favicons and the Creator profile to Newsletter site rename finished the job of making those pages feel owned rather than hosted. The newest release lets the Kit MCP build and edit those pages directly. Alongside runs an audience-intelligence thread - Subscriber Signals in early access - and network features letting creators request connections with each other.
◆Where it's heading
The Kit MCP is the axis. It arrived in May as a read-and-analyze tool - ask questions about your list, create tags or broadcasts from Claude, ChatGPT or Cursor - and has now crossed into building the actual published artifact. That sequencing is deliberate: rebuild the editor as a structured, template-driven system first, then expose it to an agent, because an agent can only assemble a page that is composed of describable parts. The rename and favicon work point the same way, toward Kit as the place a creator's web presence lives rather than just where email is sent.
◆Prediction
Expect the MCP surface to extend from landing pages into sequences and the newsletter site itself, and Subscriber Signals to move out of early access as the data layer the agent reasons over.

◆Recent moves

  1. 12d ago

    Build and edit landing pages with the Kit MCP

    ⚡ SPARK

    The payoff for the June editor rebuild: the Kit MCP can now build and edit landing pages, moving the agent from analyzing Kit data to producing Kit's published output. It closes the loop the May MCP beta opened.

    View source ↗
  2. 22d ago

    Request to connect with other creators in the Creator Network

    Creators can request to connect with others in the Creator Network, exchanging an intro message and email address on acceptance. A real addition to the network layer, turning a discovery directory into something with an introduction path.

    View source ↗
  3. 29d ago

    Your favicon, your brand

    Custom favicons for landing pages and the newsletter site. Frequently requested and consistent with the ownership theme, but cosmetic against the editor and MCP work around it.

    View source ↗
  4. 1mo ago

    Try the new Kit navigation

    A redesigned navigation, with testers reportedly finding what they needed 40% faster. Housekeeping that matters as Kit's surface area grows from email into pages, sites and network features.

    View source ↗
  5. 1mo ago

    'Creator profile' is now called 'Newsletter site'

    Creator profile is renamed Newsletter site. A label change, though it names the shift these releases describe - a home on the web for the newsletter rather than a profile page.

    View source ↗
  6. 1mo ago

    Get early access for Subscriber Signals

    Subscriber Signals enters early access, surfacing demographic and professional data behind existing subscribers to identify leads and collaborators. A genuine new data dimension for Kit, still gated behind early access rather than shipped.

    View source ↗