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Comparison · Mkt Auto
Zoho Flow vs ConvertKit
A side-by-side editorial comparison of Zoho Flow and ConvertKit — release velocity, themes, recent moves, and the top alternatives to consider.
Zoho Flow vs ConvertKit: at a glance
What is Zoho Flow?
Zoho Flow stacks enterprise integrations (SAP, Xero) while adding AI to the workflow builder itself.
Zoho Flow is shipping on two parallel tracks: enterprise-integration expansion (SAP S/4HANA, SAP HANA, SAP Business One, Xero) and platform depth (subflows, outgoing webhooks, Notes, If-Else, Tags, Custom Notifications). February's AI release added intelligence directly into the workflow-building experience.
What is ConvertKit?
Kit pushes past email tooling toward audience intelligence and AI-tool access.
Kit (formerly ConvertKit) is layering two new capabilities on top of its email and automation core: subscriber intelligence and AI-tool integration. Alongside those, it shipped a navigation redesign, a rebuilt landing page editor, and a rename of Creator profile to Newsletter site. The base product keeps getting incremental search and editor polish while the headline bets are data and AI.
Zoho Flow vs ConvertKit: editorial side-by-side
Zoho Flow
0.0MKT AUTO
Zoho Flow stacks enterprise integrations (SAP, Xero) while adding AI to the workflow builder itself.
◆ Current state
Zoho Flow is shipping on two parallel tracks: enterprise-integration expansion (SAP S/4HANA, SAP HANA, SAP Business One, Xero) and platform depth (subflows, outgoing webhooks, Notes, If-Else, Tags, Custom Notifications). February's AI release added intelligence directly into the workflow-building experience.
◆ Where it's heading
The integration list is moving distinctly up-market — SAP and Xero are not SMB-only choices — while the builder itself is gaining the engineering-discipline features (subflows, conditional branches, tagging) that larger workflows need to stay maintainable. The AI work is framed as a builder accelerant, not a magic agent, which fits the pragmatic positioning.
◆ Prediction
Expect deeper finance-system coverage — NetSuite or Oracle Fusion next — and the AI surface to extend from initial workflow generation into runtime suggestions, error-recovery hints, and step explanations.
ConvertKit
6.3MKT AUTO
Kit pushes past email tooling toward audience intelligence and AI-tool access.
◆ Current state
Kit (formerly ConvertKit) is layering two new capabilities on top of its email and automation core: subscriber intelligence and AI-tool integration. Alongside those, it shipped a navigation redesign, a rebuilt landing page editor, and a rename of Creator profile to Newsletter site. The base product keeps getting incremental search and editor polish while the headline bets are data and AI.
◆ Where it's heading
The direction is from send-and-automate toward understand-your-audience and operate-Kit-from-anywhere. Subscriber Signals adds an audience data layer that competes with standalone enrichment tools, while the Kit MCP exposes the platform to external AI assistants. Together they reposition Kit as creator infrastructure rather than just an email sender.
◆ Prediction
Expect Subscriber Signals to move from early access toward general availability and the MCP to graduate from beta with broader write actions across lists, sequences, and broadcasts.
Alternatives to Zoho Flow and ConvertKit
Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Zoho Flow or ConvertKit.
n8n
n8n ships relentlessly, building an AI- and MCP-native automation platform under heavy hardening.
ClickSend
ClickSend is in steady-maintenance mode: integrations, compliance, and link-shortening polish.
Customer.io
Customer.io is rebuilding its message-creation layer around Design Studio and an in-product AI agent.
Customer.io
Customer.io builds out Design Studio and its AI agent as the two pillars of its messaging stack.
OneSignal
OneSignal's feed is messaging-strategy marketing, with no product releases surfacing
See all Zoho Flow alternatives → · See all ConvertKit alternatives →
Recent activity from Zoho Flow and ConvertKit
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoConvertKitTry the new Kit navigation
- 7d agoConvertKit'Creator profile' is now called 'Newsletter site'
- 15d agoConvertKitGet early access for Subscriber Signals ⚡
- 19d agoConvertKitLanding pages, rebuilt
- 1mo agoConvertKitKit MCP is now available in beta ⚡
- 1mo agoConvertKitSubscriber search by first name
- 3mo agoZoho FlowAnnouncing Xero integrations in Zoho Flow
- 3mo agoZoho FlowNew in Zoho Flow: Notes, If-Else, Tags, and Custom Notifications
- 4mo agoZoho FlowZoho Flow adds AI directly into the workflow builder ⚡
- 5mo agoZoho FlowAnnouncing SAP Business One integrations in Zoho Flow
- 1y agoZoho FlowIntroducing subflows and outgoing webhooks in Zoho Flow
- 1y agoZoho FlowNew in Zoho Flow: SAP S/4HANA and SAP HANA integrations
Frequently asked questions
What is the difference between Zoho Flow and ConvertKit?
They serve adjacent needs but don't currently overlap on shipped themes. ConvertKit is currently shipping more aggressively (velocity 6.3 vs 0.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Zoho Flow better than ConvertKit?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. ConvertKit is currently shipping more aggressively (velocity 6.3 vs 0.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.
What are the best alternatives to Zoho Flow?
Top Zoho Flow alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Zoho Flow alternatives" section above for the current picks, or visit /alternatives/zoho-flow for the full list with editorial commentary on each.
What are the best alternatives to ConvertKit?
Top ConvertKit alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "ConvertKit alternatives" section above for the current picks, or visit /alternatives/convertkit for the full list with editorial commentary on each.