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Comparison · Analytics

OpenPanel vs Whatagraph

A side-by-side editorial comparison of OpenPanel and Whatagraph — release velocity, themes, recent moves, and the top alternatives to consider.

OpenPanel vs Whatagraph: at a glance

FeatureOpenPanelWhatagraph
SectorAnalyticsAnalytics
Velocity score5.06.3
Sparks · 30d00
Top themesproduct-analytics, open-source, self-hosted, release-buildsmarketing-reporting, agency-tools, integrations, cross-channel
Last editorial update1d ago2mo ago
WebsiteVisit →—

What is OpenPanel?

OpenPanel tags three more note-free builds in one evening, reaching 3.16.4.

OpenPanel tagged 3.16.2, 3.16.3 and 3.16.4 within about 80 minutes on October 27, after 3.16.1 the day before. Every entry is a build of main for supporters, installed with openpanel upgrade --supporter, and none carries release notes; public releases come from a separate self-hosting tag.

Read the full OpenPanel trajectory →

What is Whatagraph?

Agency reporting adds ChatGPT ads as a channel before most clients have bought one.

Whatagraph ships weekly, alternating between new data sources and reducing the manual work of assembling a client report. The recent run added Ahrefs Rank Tracker for keyword-level competitive positions, automatic failover when the account owning a source loses access, Report shortcuts that turn one report into an entry point for others, auto colours for conditional formatting, and in-place field mapping while building a cross-channel Source Group. The newest release adds OpenAI Ads and a Google Ads Keyword Planner source.

Read the full Whatagraph trajectory →

OpenPanel vs Whatagraph: editorial side-by-side

O
OpenPanel
ANALYTICS
5.0

OpenPanel tags three more note-free builds in one evening, reaching 3.16.4.

◆ Current state

OpenPanel tagged 3.16.2, 3.16.3 and 3.16.4 within about 80 minutes on October 27, after 3.16.1 the day before. Every entry is a build of main for supporters, installed with openpanel upgrade --supporter, and none carries release notes; public releases come from a separate self-hosting tag.

◆ Where it's heading

The 3.x line has climbed from 3.0.0 to 3.16.4 in under two weeks, with each bump published as a bare build. The cadence shows active development, but the feed gives no way to see what changed or which builds matter.

◆ Prediction

Expect more note-free supporter builds; a public self-hosting release with notes is the first point where the content of 3.x becomes visible.

W
Whatagraph
ANALYTICS
6.3

Agency reporting adds ChatGPT ads as a channel before most clients have bought one.

◆ Current state

Whatagraph ships weekly, alternating between new data sources and reducing the manual work of assembling a client report. The recent run added Ahrefs Rank Tracker for keyword-level competitive positions, automatic failover when the account owning a source loses access, Report shortcuts that turn one report into an entry point for others, auto colours for conditional formatting, and in-place field mapping while building a cross-channel Source Group. The newest release adds OpenAI Ads and a Google Ads Keyword Planner source.

◆ Where it's heading

Two threads. The first is removing the recurring maintenance an agency does between report cycles — remapping fields, rebuilding groups, reconnecting sources after someone leaves, re-exporting keyword data monthly. The second is source coverage, which is now extending past ad accounts into other shapes: a keyword list is a source, and a report can be a widget inside another report. Whatagraph is competing on the labour a report costs, not the chart types it offers.

◆ Prediction

Expect more non-ad-account source shapes to follow the keyword-list pattern, and OpenAI Ads coverage to deepen as that platform's own API exposes more than the current account, campaign, ad group and ad levels.

Alternatives to OpenPanel and Whatagraph

Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either OpenPanel or Whatagraph.

See all OpenPanel alternatives → · See all Whatagraph alternatives →

Recent activity from OpenPanel and Whatagraph

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 1d agoOpenPanel3.16.4: supporter build, no notes
  2. 1d agoOpenPanel3.16.3: supporter build, no notes
  3. 1d agoOpenPanel3.16.2: supporter build, no notes
  4. 3d agoOpenPanel3.16.1: supporter build, no notes
  5. 5d agoOpenPanel3.16.0: supporter build, no notes
  6. 5d agoOpenPanel3.15.0: supporter build, no notes
  7. 2mo agoWhatagraphReport on OpenAI Ads, and track Google Ads keyword demand without the monthly export ⚡
  8. 2mo agoWhatagraphUnify metrics and dimensions while creating a Source Group
  9. 2mo agoWhatagraphTurn your report into client portal with Report shortcuts
  10. 3mo agoWhatagraphOne broken connection won't break your reports
  11. 3mo agoWhatagraphClearer charts and tables, and a faster way to find the right template
  12. 3mo agoWhatagraphTrack your keywords against competitors with Ahrefs Rank Tracker

Frequently asked questions

What is the difference between OpenPanel and Whatagraph?

They serve adjacent needs but don't currently overlap on shipped themes. Whatagraph is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is OpenPanel better than Whatagraph?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Whatagraph is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.

What are the best alternatives to OpenPanel?

Top OpenPanel alternatives in Analytics are ranked by recent ship velocity. Browse the "OpenPanel alternatives" section above for the current picks, or visit /alternatives/openpanel for the full list with editorial commentary on each.

What are the best alternatives to Whatagraph?

Top Whatagraph alternatives in Analytics are ranked by recent ship velocity. Browse the "Whatagraph alternatives" section above for the current picks, or visit /alternatives/whatagraph for the full list with editorial commentary on each.