Thryv
Thryv's feed is SEO content marketing, not a product changelog — SMB visibility advice on repeat.
Comparison · CRM
Keap vs Clari
A side-by-side editorial comparison of Keap and Clari — release velocity, themes, recent moves, and the top alternatives to consider.
Keap vs Clari: at a glance
What is Keap?
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
What is Clari?
Clari folds Salesloft into one revenue platform as Copilot moves into automated call scoring.
Clari is a revenue platform whose feed is genuine monthly release notes spanning Clari, Copilot, Align, and Groove — and, increasingly, Salesloft. The throughline is consolidation: Clari and Salesloft are being stitched into one workflow (shared side panel, AI emails, tasks) while Copilot deepens its conversation intelligence. The June 2026 release leads with Copilot AI-assisted call scoring, automating a coaching task managers used to do by hand.
Keap vs Clari: editorial side-by-side
Keap
0.0CRM
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
◆ Current state
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
◆ Where it's heading
Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.
◆ Prediction
The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.
Clari
2.5CRM
Clari folds Salesloft into one revenue platform as Copilot moves into automated call scoring.
◆ Current state
Clari is a revenue platform whose feed is genuine monthly release notes spanning Clari, Copilot, Align, and Groove — and, increasingly, Salesloft. The throughline is consolidation: Clari and Salesloft are being stitched into one workflow (shared side panel, AI emails, tasks) while Copilot deepens its conversation intelligence. The June 2026 release leads with Copilot AI-assisted call scoring, automating a coaching task managers used to do by hand.
◆ Where it's heading
Clari is unifying a multi-product portfolio — Clari, Copilot, Groove, and now Salesloft — into a single revenue surface and layering AI into each: forecasting config, search, automated Groove actions, and AI call scoring. The direction is fewer separate tools and more AI assist inside the existing selling workflow rather than a new standalone product.
◆ Prediction
Expect continued Clari–Salesloft integration and more Copilot AI features — scoring, summaries, follow-ups — that automate RevOps and coaching tasks. The monthly-release cadence will keep bundling cross-product features rather than shipping a single headline pivot.
Alternatives to Keap and Clari
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keap or Clari.
Cognism
Cognism's crawled feed is SEO blog content on data enrichment, not releases
Twenty
Twenty's v2.16 bundles a partner marketplace, AI workflow tooling, and a standalone UI package.
NetHunt CRM
NetHunt's feed is Gmail/CRM how-to and SEO content, not a product changelog.
Vendasta
Vendasta's tracked feed is an agency-marketing blog, not a product changelog.
ReachInbox
ReachInbox's tracked feed is cold-email SEO content, not a release log.
Recent activity from Keap and Clari
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 4d agoClariJune 2026 New Feature Release Notes
- 3mo agoClariMarch 2026 New Feature Release
- 4mo agoClariFebruary 2026 New Feature Release
- 5mo agoKeapLegal/privacy footer (scraper noise)
- 5mo agoKeapDecember Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility
- 5mo agoClariJanuary 2026 New Feature Release
- 6mo agoKeapNovember Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools
- 7mo agoClariDecember 2025 New Feature Release
- 7mo agoKeapThryv API Update: Full Feature Parity and New SDKs Now Available ⚡
- 7mo agoKeapOctober Product Update: Work Faster and Stay Organized with New Automation Tools
- 7mo agoKeapGrow 2025 Product Recap: Innovations You Need to Know
- 8mo agoClariNovember 2025 New Feature Release
Frequently asked questions
What is the difference between Keap and Clari?
They serve adjacent needs but don't currently overlap on shipped themes. Clari is currently shipping more aggressively (velocity 2.5 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Keap better than Clari?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Clari is currently shipping more aggressively (velocity 2.5 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Keap?
Top Keap alternatives in CRM are ranked by recent ship velocity. Browse the "Keap alternatives" section above for the current picks, or visit /alternatives/keap for the full list with editorial commentary on each.
What are the best alternatives to Clari?
Top Clari alternatives in CRM are ranked by recent ship velocity. Browse the "Clari alternatives" section above for the current picks, or visit /alternatives/clari for the full list with editorial commentary on each.