Thryv
Thryv's feed is SEO content marketing, not a product changelog — SMB visibility advice on repeat.
A side-by-side editorial comparison of Keap and NetHunt CRM — release velocity, themes, recent moves, and the top alternatives to consider.
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
NetHunt's feed is Gmail/CRM how-to and SEO content, not a product changelog.
NetHunt's crawled feed is its marketing blog — Gmail how-tos (tracking opens, mass email, scheduling, exporting contacts), CRM comparison and scoring posts, and lead-capture guides. The posts mention NetHunt capabilities in passing but describe no shipped releases.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.
The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.
NetHunt's crawled feed is its marketing blog — Gmail how-tos (tracking opens, mass email, scheduling, exporting contacts), CRM comparison and scoring posts, and lead-capture guides. The posts mention NetHunt capabilities in passing but describe no shipped releases.
The content is SEO-driven around Gmail-native sales workflows and CRM comparisons rather than product direction. There's no release cadence here to infer a roadmap from.
Expect more Gmail-workflow and CRM-comparison content; actual feature signal needs NetHunt's release notes.
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keap or NetHunt CRM.
Thryv's feed is SEO content marketing, not a product changelog — SMB visibility advice on repeat.
Cognism's crawled feed is SEO blog content on data enrichment, not releases
Twenty's v2.16 bundles a partner marketplace, AI workflow tooling, and a standalone UI package.
Vendasta's tracked feed is an agency-marketing blog, not a product changelog.
ReachInbox's tracked feed is cold-email SEO content, not a release log.
Clari folds Salesloft into one revenue platform as Copilot moves into automated call scoring.
See all Keap alternatives → · See all NetHunt CRM alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
Both compete on the same themes — crm — within CRM. NetHunt CRM is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. NetHunt CRM is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
Top Keap alternatives in CRM are ranked by recent ship velocity. Browse the "Keap alternatives" section above for the current picks, or visit /alternatives/keap for the full list with editorial commentary on each.
Top NetHunt CRM alternatives in CRM are ranked by recent ship velocity. Browse the "NetHunt CRM alternatives" section above for the current picks, or visit /alternatives/nethunt for the full list with editorial commentary on each.