Twenty
Twenty 2.50 lets app front components read the host route, filling a gap in its app platform.
Comparison · CRM
Close CRM vs Thryv
A side-by-side editorial comparison of Close CRM and Thryv — release velocity, themes, recent moves, and the top alternatives to consider.
Close CRM vs Thryv: at a glance
What is Close CRM?
Close takes Chloe Chat out of beta for every customer, a month after OIDC SSO.
Close is shipping on three tracks. Its assistant Chloe is now generally available as Chloe Chat, answering pipeline questions, preparing a rep's day, analyzing data and taking actions from any page. Voice agents run on the rebuilt telephony layer with skills like Schedule Meeting, and the October 13 release added a central Security page with OIDC single sign-on alongside update-only Workflow triggers.
What is Thryv?
Thryv's feed is a marketing blog; the product news hides between the SEO posts.
Thryv publishes several posts a week and nearly all of them are search-optimized guides aimed at small-business owners: local search, AI search, HVAC SEO, holiday slogans. Genuine product announcements surface roughly once a week and are easy to miss in the stream. The most recent is Projected ROI, which estimates what a business's marketing leads could be worth.
Close CRM vs Thryv: editorial side-by-side
Close CRM
5.0CRM
Close takes Chloe Chat out of beta for every customer, a month after OIDC SSO.
◆ Current state
Close is shipping on three tracks. Its assistant Chloe is now generally available as Chloe Chat, answering pipeline questions, preparing a rep's day, analyzing data and taking actions from any page. Voice agents run on the rebuilt telephony layer with skills like Schedule Meeting, and the October 13 release added a central Security page with OIDC single sign-on alongside update-only Workflow triggers.
◆ Where it's heading
Chloe has moved from a beta chat to the default way into the app: a command-palette fallback in September, notification threads, and now GA for all accounts. Paired with voice agents that act on phone numbers and Workflows that react to record updates, Close is building a CRM where assistants and automation do more of the work, with SSO and a security page arriving as the governance layer that buyers ask for.
◆ Prediction
Expect Chloe to gain more write actions and to connect with Workflows or voice-agent skills now that it is GA; the truncated entry doesn't list which actions it can take today.
Thryv
6.3CRM
Thryv's feed is a marketing blog; the product news hides between the SEO posts.
◆ Current state
Thryv publishes several posts a week and nearly all of them are search-optimized guides aimed at small-business owners: local search, AI search, HVAC SEO, holiday slogans. Genuine product announcements surface roughly once a week and are easy to miss in the stream. The most recent is Projected ROI, which estimates what a business's marketing leads could be worth.
◆ Where it's heading
The company is positioning around AI search as the thing small businesses need help being found in, and the product work follows the same line: AI lead scoring, projected ROI, and the done-for-you Boosts services. Thryv is selling interpretation of marketing data rather than more places to publish it. The content cadence is a demand-generation engine and says more about the sales motion than the roadmap.
◆ Prediction
Expect more AI-branded analytics layered onto lead data the platform already holds -- scoring, attribution, value estimates -- announced in this same blog stream. The entries show no movement on pricing or packaging.
Alternatives to Close CRM and Thryv
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Close CRM or Thryv.
Folk
folk's MCP connector can now create and update CRM records in bulk for AI agents.
Twenty
Twenty opens 2.50 by giving sandboxed front components the host route.
GroupOffice
GroupOffice ships a fourth 26.0 build in nine days, still with install-only notes.
Corteza
Corteza 2026.9.0 goes final after a week of single-fix candidates.
Django CRM
Django CRM spends a morning hardening itself against abusive input.
See all Close CRM alternatives → · See all Thryv alternatives →
Recent activity from Close CRM and Thryv
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 5d agoClose CRMChloe Chat is out of beta for all Close customers
- 12d agoClose CRMClose adds a central Security page and OIDC single sign-on
- 13d agoClose CRMTrigger Workflows on updated events
- 19d agoClose CRMVoice agents get a single Schedule Meeting skill
- 19d agoClose CRMTemplate Creation from Email/SMS
- 1mo agoClose CRMAsk Chloe a question from the command palette
- 1mo agoThryvAI Search Optimization for Local Business: 5 Ways to Get Found in AI Search
- 1mo agoThryvAI Marketing Tools for Small Businesses: What’s Worth It in 2026
- 1mo agoThryv25 Labor Day Marketing Slogans and Ideas for Small Businesses
- 1mo agoThryvWhat Is Local Search? A Guide for Small Businesses
- 2mo agoThryvThryv’s Projected ROI Helps Show What Your Marketing Investment Could Be Worth
- 2mo agoThryvSEO for HVAC Contractors: How to Show Up Before Your Competitors
Frequently asked questions
What is the difference between Close CRM and Thryv?
They serve adjacent needs but don't currently overlap on shipped themes. Thryv is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Close CRM better than Thryv?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Thryv is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Close CRM?
Top Close CRM alternatives in CRM are ranked by recent ship velocity. Browse the "Close CRM alternatives" section above for the current picks, or visit /alternatives/close-crm for the full list with editorial commentary on each.
What are the best alternatives to Thryv?
Top Thryv alternatives in CRM are ranked by recent ship velocity. Browse the "Thryv alternatives" section above for the current picks, or visit /alternatives/thryv for the full list with editorial commentary on each.