Snov.io
Snov.io's October update brings LinkedIn Prospect Finder 4.0 and an AI Assistant.
A side-by-side editorial comparison of Close CRM and OroCRM — release velocity, themes, recent moves, and the top alternatives to consider.
Close turns caller ID into an automatic choice with Local Presence.
Close is shipping on three tracks: the Chloe assistant, calling, and admin controls. In November the calling side moved most, with Local Presence picking a recognized or local-looking number for each call and text, and outbound calls now playing a tone while they connect. Chloe Chat is generally available and draws charts on request, and October brought object renaming and a central Security page with OIDC SSO.
OroCRM 7.0 LTS turns the CRM into an integration hub: MCP server, SCIM, webhooks.
OroCRM ships monthly maintenance releases on top of its 7.0 LTS line, which landed in May 2026. Since January the visible work has been integration and identity plumbing: an MCP server for back-office and storefront, OIDC identity providers, SCIM provisioning, OAuth2 server metadata, and in May two-way webhooks. The June release is mostly fixes, including making the MCP server's tool output conform to the MCP spec.
Close is shipping on three tracks: the Chloe assistant, calling, and admin controls. In November the calling side moved most, with Local Presence picking a recognized or local-looking number for each call and text, and outbound calls now playing a tone while they connect. Chloe Chat is generally available and draws charts on request, and October brought object renaming and a central Security page with OIDC SSO.
Calling and texting are getting the kind of automation Chloe brought to search and reporting, with Close making choices reps used to make by hand. The admin work points at larger teams that need renamed objects and central access control.
Expect more calling features that remove manual steps, such as number management or call outcome handling, alongside further Chloe chart and action types.
OroCRM ships monthly maintenance releases on top of its 7.0 LTS line, which landed in May 2026. Since January the visible work has been integration and identity plumbing: an MCP server for back-office and storefront, OIDC identity providers, SCIM provisioning, OAuth2 server metadata, and in May two-way webhooks. The June release is mostly fixes, including making the MCP server's tool output conform to the MCP spec.
Oro is positioning the CRM as a system other tools and agents connect to, not one users work in alone: identity is delegated to IdPs, events flow out through webhooks, and AI clients come in through MCP. The fixes to MCP output schemas and OAuth metadata show that layer is still being hardened after launch.
Expect further MCP and API hardening in the 7.0.x releases rather than new surface area. The entries don't show whether new AI features will sit on top of the MCP server.
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Close CRM or OroCRM.
Snov.io's October update brings LinkedIn Prospect Finder 4.0 and an AI Assistant.
Bitrix24's public feed is content marketing, not a changelog.
Twenty 2.57 puts the workspace's own assistant name and avatar into the inbox.
Twenty ships 2.56's AI-step permissions overhaul, then a week of patches and tags.
GroupOffice patches its 26.0 and 6.8 lines on the same day, with notes that say nothing.
folk rebrands itself as the CRM for the agent era, after a month of MCP writes.
See all Close CRM alternatives → · See all OroCRM alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Close CRM is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Close CRM is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
Top Close CRM alternatives in CRM are ranked by recent ship velocity. Browse the "Close CRM alternatives" section above for the current picks, or visit /alternatives/close-crm for the full list with editorial commentary on each.
Top OroCRM alternatives in CRM are ranked by recent ship velocity. Browse the "OroCRM alternatives" section above for the current picks, or visit /alternatives/oro-crm for the full list with editorial commentary on each.