Fulcrum
Fulcrum is consolidating on Esri, with Google Maps gone September 1
Comparison · Analytics
Amplitude vs Hex
A side-by-side editorial comparison of Amplitude and Hex — release velocity, themes, recent moves, and the top alternatives to consider.
Shared themes:mcp
Amplitude vs Hex: at a glance
| Feature | Amplitude | Hex |
|---|---|---|
| Sector | Analytics, Infra & APIs | Analytics |
| Velocity score | 0.0 | 6.3 |
| Sparks · 30d | 0 | 1 |
| Top themes | agentic analytics, mcp, ai visibility, session replay | agents, cli, mcp, model-routing |
| Last editorial update | 3mo ago | 17h ago |
| Website | Visit → | — |
What is Amplitude?
Amplitude shipped AI Visibility 2.0 with MCP, agentic onboarding, and a new Premium plan tier.
April's release wave is dominated by an AI Visibility 2.0 expansion (sentiment, recommendations, event data, MCP support, and a new Premium plan tier) and a Wizard CLI for agentic onboarding. Around it, Amplitude added Session Replay capabilities (page-level URL masking, replay insights, bookmarkable replays, sentiment filter), a Global Agent chat sidebar that opens by default, and AI-feedback plumbing (ingestion API, AI Assistant chats fed into feedback). The captured feed includes three near-duplicate March-31 capture variants of the same April digest, plus older monthly digests back to August.
What is Hex?
Hex is moving its agent out of the notebook and onto programmable surfaces.
Hex ships a fortnightly digest, and the through-line across the last ten is agent reach. The agent now runs from a CLI and API, appears inside Codex, acts as an MCP client against the user's own apps, can search the web, and can see the generative apps it builds. Alongside that, the model layer has become a customer-facing control: a picker, an admin-set default, Auto with visible attribution, and a rotating roster including Fable 5, Kimi K2.7, Claude Opus 5 and GPT-5.6.
Amplitude vs Hex: editorial side-by-side
Amplitude
0.0ANALYTICSINFRA · APIS
Amplitude shipped AI Visibility 2.0 with MCP, agentic onboarding, and a new Premium plan tier.
◆ Current state
April's release wave is dominated by an AI Visibility 2.0 expansion (sentiment, recommendations, event data, MCP support, and a new Premium plan tier) and a Wizard CLI for agentic onboarding. Around it, Amplitude added Session Replay capabilities (page-level URL masking, replay insights, bookmarkable replays, sentiment filter), a Global Agent chat sidebar that opens by default, and AI-feedback plumbing (ingestion API, AI Assistant chats fed into feedback). The captured feed includes three near-duplicate March-31 capture variants of the same April digest, plus older monthly digests back to August.
◆ Where it's heading
The compounding theme across six months: Amplitude is becoming an agentic analytics platform — Chart Chat in September, Amplitude MCP launched in October, Dashboard Agent in February, External MCP Tools in January, Global Agent and now AI Visibility 2.0 with MCP in April. The Premium plan tier introduced with AI Visibility 2.0 is the monetization step that signals AI is being treated as a separate revenue line, not a free upgrade. Session Replay is on a parallel track maturing into a serious enterprise feature.
◆ Prediction
Watch for the Wizard CLI to evolve into a fuller programmable agentic onboarding flow — likely tied into Amplitude's CDP and customer-data layer. The Premium plan tier will likely accumulate AI-only features (advanced sentiment, agent compute), turning the AI suite into a clean upsell from the analytics base.
Hex
6.3ANALYTICS
Hex is moving its agent out of the notebook and onto programmable surfaces.
◆ Current state
Hex ships a fortnightly digest, and the through-line across the last ten is agent reach. The agent now runs from a CLI and API, appears inside Codex, acts as an MCP client against the user's own apps, can search the web, and can see the generative apps it builds. Alongside that, the model layer has become a customer-facing control: a picker, an admin-set default, Auto with visible attribution, and a rotating roster including Fable 5, Kimi K2.7, Claude Opus 5 and GPT-5.6.
◆ Where it's heading
Hex is positioning the agent as a component other systems call rather than a feature users visit. Governance is being built out in parallel — spend limits, credit usage controls, enterprise role-request controls, signed embedding — which is the pattern of a product preparing for programmatic usage it does not directly supervise. The generative-app surface is drifting the same way, from generated output toward editable, brandable, embeddable artifacts.
◆ Prediction
Expect the CLI and API surface to deepen before the notebook UI gains much, with more of Context Studio and app management reachable programmatically, and expect the spend and role controls to keep pace as headless usage grows.
Alternatives to Amplitude and Hex
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Amplitude or Hex.
Omni
Omni ships weekly, and almost every week the headline item is an AI feature
OpenDataDiscovery
Four ODD Platform releases in two weeks, and not one of them changes the product
Apache Baremaps
Baremaps got geoparquet and hillshading, then went quiet for eighteen months in incubation
Deequ
Deequ ships GitHub tags whose release notes are one commit message long
Marquez
Marquez spent 2024 turning a lineage store into a UI, then stopped releasing
See all Amplitude alternatives → · See all Hex alternatives →
Recent activity from Amplitude and Hex
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 2d agoHexFast mode, GPT-5.6, and visible model attribution for Auto
- 13d agoHexHex Agent becomes callable from the CLI and API ⚡
- 22d agoHexEditable generative-app code, and an agent that sees what it builds
- 29d agoHexMore control over credits, thread metadata, and role requests
- 1mo agoHexTwo new models and more controls over generative apps
- 1mo agoHexHex in Figma, IAM role support for AWS, and schema refresh history!
- 4mo agoAmplitudeApril digest (variant capture): Global Agent UX + Session Replay URL masking
- 4mo agoAmplitude🤖AI Visibility 2.0: Sentiment, Recommendations, Event Data, MCP & Premium planApr 29AI📹Heatmaps ImprovementsApr 29Session Replay💾Data… ⚡
- 4mo agoAmplitudeApril digest (variant capture): Wizard CLI + data/activation items
- 5mo agoAmplitudeMarch digest: SDK unification, source ingestion, classifier templates
- 6mo agoAmplitudeFebruary digest: agent editing tools, Shareable Agents, Experiment Proxy 1.0
- 7mo agoAmplitudeJanuary digest: API Key GA, External MCP Tools, multi-question surveys
Frequently asked questions
What is the difference between Amplitude and Hex?
Both compete on the same themes — mcp — within Analytics. Hex is currently shipping more aggressively (velocity 6.3 vs 0.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Amplitude better than Hex?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Hex is currently shipping more aggressively (velocity 6.3 vs 0.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to Amplitude?
Top Amplitude alternatives in Analytics are ranked by recent ship velocity. Browse the "Amplitude alternatives" section above for the current picks, or visit /alternatives/amplitude for the full list with editorial commentary on each.
What are the best alternatives to Hex?
Top Hex alternatives in Analytics are ranked by recent ship velocity. Browse the "Hex alternatives" section above for the current picks, or visit /alternatives/hex for the full list with editorial commentary on each.