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Amplitude

ANALYTICSINFRA · APIS
Velocity0.0

Digital analytics platform for product intelligence

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Amplitude shipped AI Visibility 2.0 with MCP, agentic onboarding, and a new Premium plan tier.

agentic analyticsmcpai visibilitysession replaypremium planai monetization
◆Current state
April's release wave is dominated by an AI Visibility 2.0 expansion (sentiment, recommendations, event data, MCP support, and a new Premium plan tier) and a Wizard CLI for agentic onboarding. Around it, Amplitude added Session Replay capabilities (page-level URL masking, replay insights, bookmarkable replays, sentiment filter), a Global Agent chat sidebar that opens by default, and AI-feedback plumbing (ingestion API, AI Assistant chats fed into feedback). The captured feed includes three near-duplicate March-31 capture variants of the same April digest, plus older monthly digests back to August.
◆Where it's heading
The compounding theme across six months: Amplitude is becoming an agentic analytics platform — Chart Chat in September, Amplitude MCP launched in October, Dashboard Agent in February, External MCP Tools in January, Global Agent and now AI Visibility 2.0 with MCP in April. The Premium plan tier introduced with AI Visibility 2.0 is the monetization step that signals AI is being treated as a separate revenue line, not a free upgrade. Session Replay is on a parallel track maturing into a serious enterprise feature.
◆Prediction
Watch for the Wizard CLI to evolve into a fuller programmable agentic onboarding flow — likely tied into Amplitude's CDP and customer-data layer. The Premium plan tier will likely accumulate AI-only features (advanced sentiment, agent compute), turning the AI suite into a clean upsell from the analytics base.

◆Recent moves

  1. 2mo ago

    April digest (variant capture): Global Agent UX + Session Replay URL masking

    Variant capture of the April monthly digest, starting from the Global Agent sidebar default-open change and Page-Level URL Masking for Session Replay. Same underlying month as the AI Visibility 2.0 release entry but framed via the smaller UX/privacy items that landed alongside.

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  2. 2mo ago

    🤖AI Visibility 2.0: Sentiment, Recommendations, Event Data, MCP & Premium planApr 29AI📹Heatmaps ImprovementsApr 29Session Replay💾Data…

    ⚡ SPARK

    April digest led by AI Visibility 2.0 — the expansion that adds sentiment, recommendations, event data, and MCP support behind a new Premium plan tier. The Premium tier itself is the structural change: AI is now a paid line on top of analytics, not a bundled feature. This is the keystone moment in Amplitude's pivot from analytics suite to agentic-analytics platform.

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  3. 2mo ago

    April digest (variant capture): Wizard CLI + data/activation items

    Third near-duplicate variant of the April monthly digest, starting deeper in the list (Wizard CLI, Property Category). Same underlying release set as the other April-digest entries.

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  4. 3mo ago

    March digest: SDK unification, source ingestion, classifier templates

    March digest covering the Advanced Channel Classifier template, Bing Ads source ingestion, the unified Browser+Swift SDK, and Experiment Change Alerts improvements. Lots of integration plumbing — the steady connective work that the AI surface depends on for fresh, well-modeled data.

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  5. 4mo ago

    February digest: agent editing tools, Shareable Agents, Experiment Proxy 1.0

    February digest with Edit Dashboard and Notebook Tools for Global Agent and MCP, Experiment Evaluation Proxy 1.0.0, Dashboard Agent enhancements, and Shareable Agents. The MCP+agent surface was already accumulating editing capabilities two months before AI Visibility 2.0 packaged them commercially.

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  6. 5mo ago

    January digest: API Key GA, External MCP Tools, multi-question surveys

    January digest with API Key Management GA, External MCP Tools (creation, edits, cohorts, users, feedback), Multi-Question Surveys, Session Replay Amplitude Session Matching. The External MCP Tools work in January is what made AI Visibility 2.0's MCP story credible by April — the build-up shows in retrospect.

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