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Comparison · Analytics

Amplitude vs Fulcrum

A side-by-side editorial comparison of Amplitude and Fulcrum — release velocity, themes, recent moves, and the top alternatives to consider.

Shared themes:mcp

Amplitude vs Fulcrum: at a glance

FeatureAmplitudeFulcrum
SectorAnalytics, Infra & APIsAnalytics
Velocity score0.06.3
Sparks · 30d00
Top themesagentic analytics, mcp, ai visibility, session replayfield data collection, gps, mcp, mobile
Last editorial update6mo ago21h ago
WebsiteVisit →—

What is Amplitude?

Amplitude shipped AI Visibility 2.0 with MCP, agentic onboarding, and a new Premium plan tier.

April's release wave is dominated by an AI Visibility 2.0 expansion (sentiment, recommendations, event data, MCP support, and a new Premium plan tier) and a Wizard CLI for agentic onboarding. Around it, Amplitude added Session Replay capabilities (page-level URL masking, replay insights, bookmarkable replays, sentiment filter), a Global Agent chat sidebar that opens by default, and AI-feedback plumbing (ingestion API, AI Assistant chats fed into feedback). The captured feed includes three near-duplicate March-31 capture variants of the same April digest, plus older monthly digests back to August.

Read the full Amplitude trajectory →

What is Fulcrum?

Fulcrum ships Follow Mode to iOS and Android and tightens MCP sign-in.

Fulcrum, a field data collection platform, released Follow Mode on iOS and Android 2611.0.0, keeping the map centred on the collector, and Android now accepts a required GPS accuracy as fine as 0.1 m. The weekly web release redesigned the MCP authorization page to show the requesting client and organization, and fixed blank Report Builder PDFs and App MCP form validation. The Insights AI assistant opened to all customers in October.

Read the full Fulcrum trajectory →

Amplitude vs Fulcrum: editorial side-by-side

Amplitude logo
Amplitude
ANALYTICSINFRA · APIS
0.0

Amplitude shipped AI Visibility 2.0 with MCP, agentic onboarding, and a new Premium plan tier.

◆ Current state

April's release wave is dominated by an AI Visibility 2.0 expansion (sentiment, recommendations, event data, MCP support, and a new Premium plan tier) and a Wizard CLI for agentic onboarding. Around it, Amplitude added Session Replay capabilities (page-level URL masking, replay insights, bookmarkable replays, sentiment filter), a Global Agent chat sidebar that opens by default, and AI-feedback plumbing (ingestion API, AI Assistant chats fed into feedback). The captured feed includes three near-duplicate March-31 capture variants of the same April digest, plus older monthly digests back to August.

◆ Where it's heading

The compounding theme across six months: Amplitude is becoming an agentic analytics platform — Chart Chat in September, Amplitude MCP launched in October, Dashboard Agent in February, External MCP Tools in January, Global Agent and now AI Visibility 2.0 with MCP in April. The Premium plan tier introduced with AI Visibility 2.0 is the monetization step that signals AI is being treated as a separate revenue line, not a free upgrade. Session Replay is on a parallel track maturing into a serious enterprise feature.

◆ Prediction

Watch for the Wizard CLI to evolve into a fuller programmable agentic onboarding flow — likely tied into Amplitude's CDP and customer-data layer. The Premium plan tier will likely accumulate AI-only features (advanced sentiment, agent compute), turning the AI suite into a clean upsell from the analytics base.

F
Fulcrum
ANALYTICS
6.3

Fulcrum ships Follow Mode to iOS and Android and tightens MCP sign-in.

◆ Current state

Fulcrum, a field data collection platform, released Follow Mode on iOS and Android 2611.0.0, keeping the map centred on the collector, and Android now accepts a required GPS accuracy as fine as 0.1 m. The weekly web release redesigned the MCP authorization page to show the requesting client and organization, and fixed blank Report Builder PDFs and App MCP form validation. The Insights AI assistant opened to all customers in October.

◆ Where it's heading

Two tracks continue: precision GPS for field crews, with external receivers and accuracy settings, and controlled access for outside AI assistants through the MCP server. Most releases are fixes on a weekly mobile and web cadence.

◆ Prediction

Expect the GPS integration to leave beta and the MCP server to move past alpha with OAuth as the default sign-in.

Alternatives to Amplitude and Fulcrum

Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Amplitude or Fulcrum.

See all Amplitude alternatives → · See all Fulcrum alternatives →

Recent activity from Amplitude and Fulcrum

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 1d agoFulcrumWeb: clearer MCP consent page, blank PDF and form fixes
  2. 1d agoFulcrumiOS 2611.0.0 brings Follow Mode and a rebuild for iOS 27
  3. 1d agoFulcrumAndroid 2611.0.0 adds Follow Mode and 0.1 m accuracy setting
  4. 2d agoFulcrumNew! Follow Mode
  5. 8d agoFulcrumWeb: MCP sign-in with OAuth (alpha), GPS capture on repeatables
  6. 9d agoFulcrumAndroid 2610.3.0: Follow Mode rotation and photo stability fixes
  7. 7mo agoAmplitudeApril digest (variant capture): Global Agent UX + Session Replay URL masking
  8. 7mo agoAmplitude🤖AI Visibility 2.0: Sentiment, Recommendations, Event Data, MCP & Premium planApr 29AI📹Heatmaps ImprovementsApr 29Session Replay💾Data… ⚡
  9. 7mo agoAmplitudeApril digest (variant capture): Wizard CLI + data/activation items
  10. 8mo agoAmplitudeMarch digest: SDK unification, source ingestion, classifier templates
  11. 9mo agoAmplitudeFebruary digest: agent editing tools, Shareable Agents, Experiment Proxy 1.0
  12. 10mo agoAmplitudeJanuary digest: API Key GA, External MCP Tools, multi-question surveys

Frequently asked questions

What is the difference between Amplitude and Fulcrum?

Both compete on the same themes — mcp — within Analytics. Fulcrum is currently shipping more aggressively (velocity 6.3 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Amplitude better than Fulcrum?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Fulcrum is currently shipping more aggressively (velocity 6.3 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.

What are the best alternatives to Amplitude?

Top Amplitude alternatives in Analytics are ranked by recent ship velocity. Browse the "Amplitude alternatives" section above for the current picks, or visit /alternatives/amplitude for the full list with editorial commentary on each.

What are the best alternatives to Fulcrum?

Top Fulcrum alternatives in Analytics are ranked by recent ship velocity. Browse the "Fulcrum alternatives" section above for the current picks, or visit /alternatives/fulcrum for the full list with editorial commentary on each.