Chord
Chord's AI assistant is evolving from a stateless query tool into a persistent knowledge layer for ecommerce analytics teams.
A side-by-side editorial comparison of Amplitude and dbt Core — release velocity, themes, recent moves, and the top alternatives to consider.
Amplitude shipped AI Visibility 2.0 with MCP, agentic onboarding, and a new Premium plan tier.
April's release wave is dominated by an AI Visibility 2.0 expansion (sentiment, recommendations, event data, MCP support, and a new Premium plan tier) and a Wizard CLI for agentic onboarding. Around it, Amplitude added Session Replay capabilities (page-level URL masking, replay insights, bookmarkable replays, sentiment filter), a Global Agent chat sidebar that opens by default, and AI-feedback plumbing (ingestion API, AI Assistant chats fed into feedback). The captured feed includes three near-duplicate March-31 capture variants of the same April digest, plus older monthly digests back to August.
dbt 2.0 ships — proprietary binary forks from dbt-oss as AI agent skills land
dbt just shipped its 2.0.0 GA release, formally splitting the codebase into a proprietary 'dbt' binary (the Fusion engine) and 'dbt-oss'. The 2.0 release adds AI agent skill installs from packages, native Databricks metric view materializations, and a new ClickHouse ADBC driver. Post-2.0 dev builds (dev.41) are already extending Lake Compute with Databricks Unity Catalog read access.
April's release wave is dominated by an AI Visibility 2.0 expansion (sentiment, recommendations, event data, MCP support, and a new Premium plan tier) and a Wizard CLI for agentic onboarding. Around it, Amplitude added Session Replay capabilities (page-level URL masking, replay insights, bookmarkable replays, sentiment filter), a Global Agent chat sidebar that opens by default, and AI-feedback plumbing (ingestion API, AI Assistant chats fed into feedback). The captured feed includes three near-duplicate March-31 capture variants of the same April digest, plus older monthly digests back to August.
The compounding theme across six months: Amplitude is becoming an agentic analytics platform — Chart Chat in September, Amplitude MCP launched in October, Dashboard Agent in February, External MCP Tools in January, Global Agent and now AI Visibility 2.0 with MCP in April. The Premium plan tier introduced with AI Visibility 2.0 is the monetization step that signals AI is being treated as a separate revenue line, not a free upgrade. Session Replay is on a parallel track maturing into a serious enterprise feature.
Watch for the Wizard CLI to evolve into a fuller programmable agentic onboarding flow — likely tied into Amplitude's CDP and customer-data layer. The Premium plan tier will likely accumulate AI-only features (advanced sentiment, agent compute), turning the AI suite into a clean upsell from the analytics base.
dbt just shipped its 2.0.0 GA release, formally splitting the codebase into a proprietary 'dbt' binary (the Fusion engine) and 'dbt-oss'. The 2.0 release adds AI agent skill installs from packages, native Databricks metric view materializations, and a new ClickHouse ADBC driver. Post-2.0 dev builds (dev.41) are already extending Lake Compute with Databricks Unity Catalog read access.
The proprietary/OSS fork is the defining structural move: dbt (proprietary) will accumulate AI-adjacent features — agent skills, Lake Compute, Databricks-specific materializations — while dbt-oss serves the backward-compat install base. The agent skills system (SKILL.md packages) is early but establishes a plugin surface for AI workflow definitions inside dbt runs. Expect the Databricks surface to keep widening as Lake Compute moves toward write support.
Next likely move: agent skills expand from installation-only to execution, and Lake Compute adds write paths or more Unity Catalog capabilities. The ClickHouse ADBC driver work may also get a GA tag soon given the volume of RC iterations.
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Amplitude or dbt Core.
Chord's AI assistant is evolving from a stateless query tool into a persistent knowledge layer for ecommerce analytics teams.
Fulcrum ships an MCP server for AI-managed form building while Photo FastFill pushes toward general availability.
Holistics connects to warehouse-native semantic layers, shifting from semantic owner to governed exploration layer.
Tinybird builds out MCP tooling for LLM-driven data access while hardening its ingestion pipeline
Basedash makes its MCP server writable — AI agents can now author dashboards on your behalf
OpenObserve hits v1.0 GA with first-class AI Observability and SLOs, then stabilizes fast.
See all Amplitude alternatives → · See all dbt Core alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. dbt Core is currently shipping more aggressively (velocity 7.5 vs 0.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. dbt Core is currently shipping more aggressively (velocity 7.5 vs 0.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
Top Amplitude alternatives in Analytics are ranked by recent ship velocity. Browse the "Amplitude alternatives" section above for the current picks, or visit /alternatives/amplitude for the full list with editorial commentary on each.
Top dbt Core alternatives in Analytics are ranked by recent ship velocity. Browse the "dbt Core alternatives" section above for the current picks, or visit /alternatives/dbt-core for the full list with editorial commentary on each.