Fulcrum
Fulcrum is consolidating on Esri, with Google Maps gone September 1
A side-by-side editorial comparison of Amplitude and dbt Core — release velocity, themes, recent moves, and the top alternatives to consider.
Amplitude shipped AI Visibility 2.0 with MCP, agentic onboarding, and a new Premium plan tier.
April's release wave is dominated by an AI Visibility 2.0 expansion (sentiment, recommendations, event data, MCP support, and a new Premium plan tier) and a Wizard CLI for agentic onboarding. Around it, Amplitude added Session Replay capabilities (page-level URL masking, replay insights, bookmarkable replays, sentiment filter), a Global Agent chat sidebar that opens by default, and AI-feedback plumbing (ingestion API, AI Assistant chats fed into feedback). The captured feed includes three near-duplicate March-31 capture variants of the same April digest, plus older monthly digests back to August.
The Rust rewrite crosses from alpha to beta, and it can now bind SQL without touching the warehouse.
dbt is running two release lines at once. The 1.x Python line reached 1.12.0 in July, a GA that removed the experimental dbt login command and the bundled dbt-state plugin outright while adding the v2 semantic layer YAML parsing. The 2.0 Fusion line — the Rust engine — moved through five alphas and reached its first beta on August 10, carrying catalog-free binding, dbt state explain, redundant-test skipping, and a lint rule system that understands node selection.
April's release wave is dominated by an AI Visibility 2.0 expansion (sentiment, recommendations, event data, MCP support, and a new Premium plan tier) and a Wizard CLI for agentic onboarding. Around it, Amplitude added Session Replay capabilities (page-level URL masking, replay insights, bookmarkable replays, sentiment filter), a Global Agent chat sidebar that opens by default, and AI-feedback plumbing (ingestion API, AI Assistant chats fed into feedback). The captured feed includes three near-duplicate March-31 capture variants of the same April digest, plus older monthly digests back to August.
The compounding theme across six months: Amplitude is becoming an agentic analytics platform — Chart Chat in September, Amplitude MCP launched in October, Dashboard Agent in February, External MCP Tools in January, Global Agent and now AI Visibility 2.0 with MCP in April. The Premium plan tier introduced with AI Visibility 2.0 is the monetization step that signals AI is being treated as a separate revenue line, not a free upgrade. Session Replay is on a parallel track maturing into a serious enterprise feature.
Watch for the Wizard CLI to evolve into a fuller programmable agentic onboarding flow — likely tied into Amplitude's CDP and customer-data layer. The Premium plan tier will likely accumulate AI-only features (advanced sentiment, agent compute), turning the AI suite into a clean upsell from the analytics base.
dbt is running two release lines at once. The 1.x Python line reached 1.12.0 in July, a GA that removed the experimental dbt login command and the bundled dbt-state plugin outright while adding the v2 semantic layer YAML parsing. The 2.0 Fusion line — the Rust engine — moved through five alphas and reached its first beta on August 10, carrying catalog-free binding, dbt state explain, redundant-test skipping, and a lint rule system that understands node selection.
Fusion is being built to do statically what dbt-core did by asking the warehouse. Catalog-free binding lets SQL bind without introspection, tests get skipped when they are provably redundant, and dbt State speculatively submits nodes while the dependency prefetch is still in flight — all of it trading round-trips for compile-time analysis. Meanwhile 1.x is absorbing the v2 semantic layer YAML piece by piece, which puts metrics and entities into the model graph itself. Adapter breadth keeps widening in parallel, with Databricks service principal auth, Redshift group grants, and ClickHouse materialization configs.
With beta.1 out, the next milestones are further betas hardening the Fusion feature set toward parity, and continued v2 semantic YAML work landing in the 1.x line.
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Amplitude or dbt Core.
Fulcrum is consolidating on Esri, with Google Maps gone September 1
Omni ships weekly, and almost every week the headline item is an AI feature
Four ODD Platform releases in two weeks, and not one of them changes the product
Baremaps got geoparquet and hillshading, then went quiet for eighteen months in incubation
Deequ ships GitHub tags whose release notes are one commit message long
Marquez spent 2024 turning a lineage store into a UI, then stopped releasing
See all Amplitude alternatives → · See all dbt Core alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. dbt Core is currently shipping more aggressively (velocity 7.5 vs 0.0), with 2 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. dbt Core is currently shipping more aggressively (velocity 7.5 vs 0.0), with 2 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
Top Amplitude alternatives in Analytics are ranked by recent ship velocity. Browse the "Amplitude alternatives" section above for the current picks, or visit /alternatives/amplitude for the full list with editorial commentary on each.
Top dbt Core alternatives in Analytics are ranked by recent ship velocity. Browse the "dbt Core alternatives" section above for the current picks, or visit /alternatives/dbt-core for the full list with editorial commentary on each.