← Back to home
Comparison · Design

Air vs Figma

A side-by-side editorial comparison of Air and Figma — release velocity, themes, recent moves, and the top alternatives to consider.

Air vs Figma: at a glance

FeatureAirFigma
SectorDesignDesign, Collab
Velocity score8.85.0
Sparks · 30d10
Top themesdam, creative-agents, canvas, localizationfigma-make, ai-design, draw, desktop-perf
Last editorial update4d ago3mo ago
WebsiteVisit →

What is Air?

Air's asset library grew an agent, and the agent is learning to keep what it does.

Canvas has become the centre of the product. In the last three weeks it gained an agent that edits existing video rather than only generating new clips, two additional video models, the ability to save any completed workflow as a reusable skill, @ mentions that pull in board assets alongside Brand Kit colours, fonts and logos, and now in-image text translation across 33 languages. The library side kept moving too, with manual person tagging where facial recognition falls short, current-version share links, frame-level timeline zoom, and a batch of video features covering burned-in captions, transcript editing and sub-clipping.

Read the full Air trajectory →

What is Figma?

Figma is layering AI deeper into Make and Draw while smoothing out the desktop experience.

The most recent stretch is split between AI-feature enrichment and UX polish. Figma Make added voice-to-text input and question cards for more conversational control while building. The AI image flow (Make Image, Edit Image) gained richer reference handling. Draw consolidated more tools into the same mode so designers stop bouncing between contexts. The desktop app picked up faster file transitions — links open in place, recent work is searchable, the next file pre-loads.

Read the full Figma trajectory →

Air vs Figma: editorial side-by-side

A
Air
DESIGN
8.8

Air's asset library grew an agent, and the agent is learning to keep what it does.

◆ Current state

Canvas has become the centre of the product. In the last three weeks it gained an agent that edits existing video rather than only generating new clips, two additional video models, the ability to save any completed workflow as a reusable skill, @ mentions that pull in board assets alongside Brand Kit colours, fonts and logos, and now in-image text translation across 33 languages. The library side kept moving too, with manual person tagging where facial recognition falls short, current-version share links, frame-level timeline zoom, and a batch of video features covering burned-in captions, transcript editing and sub-clipping.

◆ Where it's heading

Air is converting a digital asset manager into a place where assets are produced and adapted, not just stored and approved. The skills feature is the pivot point: it turns one-off agent instructions into named, repeatable operations, which is how a creative team's conventions become part of the tool. Brand Kit entering the @ mention namespace points the same way — the agent is being given the brand's own vocabulary as addressable material, so generated work starts from house colours and logos rather than a generic prompt.

◆ Prediction

Expect skills to gain sharing or workspace-level scope, since a saved workflow is far more valuable to a team than to the person who recorded it. The translation and captioning work together suggests localisation is being assembled as a workflow rather than left as isolated features.

Figma logo
Figma
DESIGNCOLLAB
5.0

Figma is layering AI deeper into Make and Draw while smoothing out the desktop experience.

◆ Current state

The most recent stretch is split between AI-feature enrichment and UX polish. Figma Make added voice-to-text input and question cards for more conversational control while building. The AI image flow (Make Image, Edit Image) gained richer reference handling. Draw consolidated more tools into the same mode so designers stop bouncing between contexts. The desktop app picked up faster file transitions — links open in place, recent work is searchable, the next file pre-loads.

◆ Where it's heading

Two arcs. Make is maturing as Figma's natural-language design surface — voice control and structured questions move it from prompt-only to conversational, and the image reference work makes the generation loop more controllable. Around it, Figma is doing the unglamorous quality work — Draw tool surfacing, desktop transition smoothness — that compounds into a stickier daily-use product.

◆ Prediction

Expect Make's conversational surface to keep absorbing input modalities (likely structured form fields and asset uploads next) and the FigJam-as-coding-agent-whiteboard angle that surfaced just before this window to expand into more agent integrations. Draw will probably continue collapsing tool modes until it feels closer to one canvas with progressive disclosure.

Alternatives to Air and Figma

Other Design products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Air or Figma.

See all Air alternatives → · See all Figma alternatives →

Recent activity from Air and Figma

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 5d agoAirNEW: Translation in Canvas
  2. 5d agoAirNew: One-click duplicate
  3. 7d agoAir@ mentions now live in Canvas
  4. 8d agoAirNew: Manual Tagging
  5. 12d agoAirNew: Video to Video in Canvas
  6. 13d agoAirTwo new AI video models available in Canvas
  7. 3mo agoFigmaFaster file transitions on desktop
  8. 3mo agoFigmaFaster file transitions on desktop (duplicate entry)
  9. 3mo agoFigmaNew in Make: voice-to-text, question cards, and more
  10. 3mo agoFigmaNew in Make: voice-to-text, question cards (duplicate entry)
  11. 3mo agoFigmaMore ways to add references when using AI to generate or edit images
  12. 3mo agoFigmaMore tools, less switching in Draw

Frequently asked questions

What is the difference between Air and Figma?

They serve adjacent needs but don't currently overlap on shipped themes. Air is currently shipping more aggressively (velocity 8.8 vs 5.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Air better than Figma?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Air is currently shipping more aggressively (velocity 8.8 vs 5.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Design products to evaluate alongside.

What are the best alternatives to Air?

Top Air alternatives in Design are ranked by recent ship velocity. Browse the "Air alternatives" section above for the current picks, or visit /alternatives/air for the full list with editorial commentary on each.

What are the best alternatives to Figma?

Top Figma alternatives in Design are ranked by recent ship velocity. Browse the "Figma alternatives" section above for the current picks, or visit /alternatives/figma for the full list with editorial commentary on each.