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Frame.io

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Velocity7.5

Frame.io adds a project-aware AI Assistant as Adobe deepens its Creative Cloud embedding

video-collaborationadobe-creative-cloudai-assistantreview-workflowapi-platformsharing-controls
◆Current state
Frame.io, now an Adobe Creative Cloud app, is a video and creative collaboration platform for uploading, reviewing, commenting on, and sharing media. Recent releases cluster around three things: deeper Adobe integration (Top App Bar presence, zero-click auth, an After Effects V4 panel), sharing and admin controls (Share Lists, role-based download permissions), and a new AI and early-access push via Frame.io Labs and a project-aware AI Assistant.
◆Where it's heading
Two forces shape the direction. Adobe is making Frame.io a first-class Creative Cloud citizen — one click from every Adobe app, auto-authenticated, embedded in Premiere and After Effects — while consolidating the platform on the V4 API as V2 sunsets in December 2026. In parallel, Frame.io is opening an AI front: Labs as a fast feedback channel and an AI Assistant that acts on projects, summarizes feedback, and generates media.
◆Prediction
Expect the AI Assistant to graduate from Labs toward Beta and GA with more actions and tighter Adobe model integration, more Labs experiments, and continued Creative Cloud embedding. Integrators should plan around a V4-only future as the V2 API sunsets.

◆Recent moves

  1. 4d ago

    New in Labs: Frame AI Assistant

    ⚡ SPARK

    Frame.io launches a project-aware AI Assistant in Labs that organizes assets, summarizes feedback and transcripts, and generates images and video via natural language inside the workflow. It marks a move from a review-and-approval hub toward an agentic creative workspace, and slots into the new Labs early-access model.

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  2. 10d ago

    V2 API Deprecation Notice

    Announces removal of the legacy V2 API on December 1, 2026, forcing remaining integrations to migrate to V4 (Camera to Cloud excluded). Consequential housekeeping that consolidates the platform on V4.

    View source ↗
  3. 12d ago

    Frame.io Labs

    Introduces Frame.io Labs, an admin-enabled space for teams to opt into experimental features before Beta, starting with Colored Folders. Sets up a faster, user-shaped release pipeline that the AI Assistant immediately uses.

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  4. 12d ago

    Share Lists

    Share Lists let users bulk-add reusable groups of collaborators and emails to any Share, scoped at account or workspace level, with recipients getting free Reviewer access. A workflow speedup for teams sharing to the same audiences repeatedly.

    View source ↗
  5. 22d ago

    Full Screen Search

    Adds a dedicated full-screen search page with Standard and AI result toggles, location and object-type filters, inline preview, and bulk actions. Deepens discovery and ties into the broader AI thread via AI Results.

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  6. 24d ago

    Frame.io V4 Panel for After Effects (Beta)

    Brings the full Frame.io V4 experience into After Effects via a beta panel — upload, share, comment, and manage feedback in-app — replacing the legacy review panel that broke for V4 users. Part of the deeper Adobe-app embedding, with GA targeted for summer.

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