Thryv
Thryv's feed is SEO content marketing, not a product changelog — SMB visibility advice on repeat.
Comparison · CRM
Act vs Clari
A side-by-side editorial comparison of Act and Clari — release velocity, themes, recent moves, and the top alternatives to consider.
Act vs Clari: at a glance
What is Act?
Act! pivots from CRM-only to payment processor while modernizing its Cloud UX.
Act! is in the middle of a methodical Cloud modernization, rebuilding list views, navigation, and notifications to match the consistency users expect from modern CRMs. Alongside that polish work, Act! has just shipped Act! Payments via Propelr — turning the CRM into a place where credit card transactions close, not just leads. The product is still recognizably a small-business CRM, but its surface area is widening.
What is Clari?
Clari folds Salesloft into one revenue platform as Copilot moves into automated call scoring.
Clari is a revenue platform whose feed is genuine monthly release notes spanning Clari, Copilot, Align, and Groove — and, increasingly, Salesloft. The throughline is consolidation: Clari and Salesloft are being stitched into one workflow (shared side panel, AI emails, tasks) while Copilot deepens its conversation intelligence. The June 2026 release leads with Copilot AI-assisted call scoring, automating a coaching task managers used to do by hand.
Act vs Clari: editorial side-by-side
Act
6.3CRM
Act! pivots from CRM-only to payment processor while modernizing its Cloud UX.
◆ Current state
Act! is in the middle of a methodical Cloud modernization, rebuilding list views, navigation, and notifications to match the consistency users expect from modern CRMs. Alongside that polish work, Act! has just shipped Act! Payments via Propelr — turning the CRM into a place where credit card transactions close, not just leads. The product is still recognizably a small-business CRM, but its surface area is widening.
◆ Where it's heading
The release cadence shows two parallel tracks: weekly UX rationalization (notification center, list parity, faster task editing) and category expansion through embedded financial services. Act! is following the same playbook HubSpot and Pipedrive have run — keep the legacy users happy with quality-of-life work while quietly bolting on revenue-bearing features that compete with Stripe-adjacent SMB tools. Payments is the most directional move in years.
◆ Prediction
Expect deeper payments integration next — recurring billing tied to opportunities, dunning workflows from the contact record, and likely a payments-driven pricing tier that monetizes transaction volume rather than seats.
Clari
2.5CRM
Clari folds Salesloft into one revenue platform as Copilot moves into automated call scoring.
◆ Current state
Clari is a revenue platform whose feed is genuine monthly release notes spanning Clari, Copilot, Align, and Groove — and, increasingly, Salesloft. The throughline is consolidation: Clari and Salesloft are being stitched into one workflow (shared side panel, AI emails, tasks) while Copilot deepens its conversation intelligence. The June 2026 release leads with Copilot AI-assisted call scoring, automating a coaching task managers used to do by hand.
◆ Where it's heading
Clari is unifying a multi-product portfolio — Clari, Copilot, Groove, and now Salesloft — into a single revenue surface and layering AI into each: forecasting config, search, automated Groove actions, and AI call scoring. The direction is fewer separate tools and more AI assist inside the existing selling workflow rather than a new standalone product.
◆ Prediction
Expect continued Clari–Salesloft integration and more Copilot AI features — scoring, summaries, follow-ups — that automate RevOps and coaching tasks. The monthly-release cadence will keep bundling cross-product features rather than shipping a single headline pivot.
Alternatives to Act and Clari
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Act or Clari.
Cognism
Cognism's crawled feed is SEO blog content on data enrichment, not releases
Twenty
Twenty's v2.16 bundles a partner marketplace, AI workflow tooling, and a standalone UI package.
NetHunt CRM
NetHunt's feed is Gmail/CRM how-to and SEO content, not a product changelog.
Vendasta
Vendasta's tracked feed is an agency-marketing blog, not a product changelog.
ReachInbox
ReachInbox's tracked feed is cold-email SEO content, not a release log.
Recent activity from Act and Clari
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 3d agoClariJune 2026 New Feature Release Notes
- 1mo agoActAccept Payments with Act! Advantage ⚡
- 2mo agoActAccept Payments with Act! Advantage
- 2mo agoActNotification Center and List Experience Enhancements
- 2mo agoActNotification Center and List Experience Enhancements Date of Release 02/27/26 This update enhances usability across Act!
- 2mo agoActNotification Center and Added Email Campaign Support
- 2mo agoActNotification Center and Email Campaign Support
- 3mo agoClariMarch 2026 New Feature Release
- 4mo agoClariFebruary 2026 New Feature Release
- 5mo agoClariJanuary 2026 New Feature Release
- 7mo agoClariDecember 2025 New Feature Release
- 8mo agoClariNovember 2025 New Feature Release
Frequently asked questions
What is the difference between Act and Clari?
They serve adjacent needs but don't currently overlap on shipped themes. Act is currently shipping more aggressively (velocity 6.3 vs 2.5), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Act better than Clari?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Act is currently shipping more aggressively (velocity 6.3 vs 2.5), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Act?
Top Act alternatives in CRM are ranked by recent ship velocity. Browse the "Act alternatives" section above for the current picks, or visit /alternatives/act for the full list with editorial commentary on each.
What are the best alternatives to Clari?
Top Clari alternatives in CRM are ranked by recent ship velocity. Browse the "Clari alternatives" section above for the current picks, or visit /alternatives/clari for the full list with editorial commentary on each.