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Comparison · Analytics

Whatagraph vs Deepnote

A side-by-side editorial comparison of Whatagraph and Deepnote — release velocity, themes, recent moves, and the top alternatives to consider.

Whatagraph vs Deepnote: at a glance

FeatureWhatagraphDeepnote
SectorAnalyticsAnalytics
Velocity score6.33.8
Sparks · 30d01
Top themesmarketing-reporting, data-warehouse, snowflake, agenciesdata-notebooks, ai-agents, reproducibility, git-integration
Last editorial update19d ago3d ago
Website

What is Whatagraph?

Whatagraph adds Data Storage and a Snowflake source — agency reports stop waiting on live API calls.

Whatagraph is moving from 'report builder over live API connections' to 'managed data layer plus report builder.' Two recent releases anchor the shift: Data Storage lets Whatagraph store customer data on its own infrastructure with a 24-month default backfill, and Snowflake has been added as a first-party data source so warehouse tables can sit alongside paid media and web analytics in the same report. Around that, the company is filling in standard reporting depth — GeoMap widget, conditional formatting, Gauge and Heatmap widget types — plus broader integration coverage like bol. Retailer and Advertising for Benelux retail media and a rebuilt event-level CallTrackingMetrics.

Read the full Whatagraph trajectory →

What is Deepnote?

Deepnote turns the notebook into shared context for AI coding agents

Deepnote has spent the year hardening the fundamentals of a collaborative notebook — Git sync, run snapshots, Polars, multi-format interop, AI cost visibility — and is now opening that accumulated workspace context to external agents. The June move wiring Codex directly into the workspace signals where the bet is going.

Read the full Deepnote trajectory →

Whatagraph vs Deepnote: editorial side-by-side

W
Whatagraph
ANALYTICS
6.3

Whatagraph adds Data Storage and a Snowflake source — agency reports stop waiting on live API calls.

◆ Current state

Whatagraph is moving from 'report builder over live API connections' to 'managed data layer plus report builder.' Two recent releases anchor the shift: Data Storage lets Whatagraph store customer data on its own infrastructure with a 24-month default backfill, and Snowflake has been added as a first-party data source so warehouse tables can sit alongside paid media and web analytics in the same report. Around that, the company is filling in standard reporting depth — GeoMap widget, conditional formatting, Gauge and Heatmap widget types — plus broader integration coverage like bol. Retailer and Advertising for Benelux retail media and a rebuilt event-level CallTrackingMetrics.

◆ Where it's heading

The product is pushing toward becoming an agency-grade marketing reporting platform that also owns the data plumbing. Historically agencies had to choose between Whatagraph-style report builders (fast but live-API constrained) and BigQuery-based stacks (flexible but heavyweight). Whatagraph's managed Storage destination collapses that choice, and the Snowflake source pulls customer-warehouse data directly into the reporting surface — both moves widen the addressable customer set into mid-market and larger agencies.

◆ Prediction

Expect the next quarter to deepen the data layer: a SQL-style transformation interface on stored data, more warehouse sources (likely Databricks or Redshift), and a billing change that splits the storage layer from the report-builder seat licenses. The GeoMap widget will exit beta with continent-grouped drill-downs.

D
Deepnote
ANALYTICS
3.8

Deepnote turns the notebook into shared context for AI coding agents

◆ Current state

Deepnote has spent the year hardening the fundamentals of a collaborative notebook — Git sync, run snapshots, Polars, multi-format interop, AI cost visibility — and is now opening that accumulated workspace context to external agents. The June move wiring Codex directly into the workspace signals where the bet is going.

◆ Where it's heading

The platform is positioning its notebooks, scheduled jobs, and integrations as the grounding context layer for AI exploration, while steadily closing the engineering-workflow gaps (Git, snapshots, reproducibility) that made notebooks hard to trust. Reproducibility plus agent-readable context is the combined thesis.

◆ Prediction

Expect deeper agent integration — more tools beyond Codex able to read and act on workspace context — alongside continued reproducibility and governance features like the AI usage metering already shipped.

Alternatives to Whatagraph and Deepnote

Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Whatagraph or Deepnote.

See all Whatagraph alternatives → · See all Deepnote alternatives →

Recent activity from Whatagraph and Deepnote

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 4d agoDeepnoteYour workspace as the context for every exploration
  2. 20d agoWhatagraphSnowflake, bol. Retailer & Advertising, and a rebuilt CallTrackingMetrics
  3. 1mo agoWhatagraphSee where your audience actually is with the GeoMap widget (BETA)
  4. 1mo agoWhatagraphStore your data for faster reporting
  5. 1mo agoDeepnoteRun snapshots, Git sync, & AI usage visibility
  6. 1mo agoDeepnoteRun snapshots, Git sync, Polars support, PDF export, & a cleaner notebook
  7. 1mo agoDeepnoteRun snapshots, Git sync, Polars support, PDF export, & a cleaner notebook
  8. 1mo agoDeepnotePolars support, PDF export & a cleaner notebook
  9. 2mo agoDeepnoteHow many KitKats to run your AI?
  10. 2mo agoWhatagraphConditional formatting for tables is live
  11. 2mo agoWhatagraphShopify available with collaborator access
  12. 2mo agoWhatagraphControl label size on charts

Frequently asked questions

What is the difference between Whatagraph and Deepnote?

They serve adjacent needs but don't currently overlap on shipped themes. Whatagraph is currently shipping more aggressively (velocity 6.3 vs 3.8), with 0 editorial sparks in the last 30 days against 1. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Whatagraph better than Deepnote?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Whatagraph is currently shipping more aggressively (velocity 6.3 vs 3.8), with 0 editorial sparks in the last 30 days against 1. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.

What are the best alternatives to Whatagraph?

Top Whatagraph alternatives in Analytics are ranked by recent ship velocity. Browse the "Whatagraph alternatives" section above for the current picks, or visit /alternatives/whatagraph for the full list with editorial commentary on each.

What are the best alternatives to Deepnote?

Top Deepnote alternatives in Analytics are ranked by recent ship velocity. Browse the "Deepnote alternatives" section above for the current picks, or visit /alternatives/deepnote for the full list with editorial commentary on each.